No publishable AOV benchmark
Explore category insights and their sources below.
Madgicx Research & Labs
Project-delivery route and contract responsibility.
Explore category insights and their sources below.
Within Architecture Construction & Engineering
AGC defines design-build by combining design and construction contracts under one entity. Ads should use that term only when the provider’s actual contract route matches it.
AGC contrasts design-build with methods where design and construction contracts are separate. A commercial construction page can identify its delivery route so a lead knows which service is being offered.
AGC identifies a single entity as the point of responsibility for design and construction in this method. Copy should not make that promise if the provider only bids the construction work.
AGC says design-build can promote an interdisciplinary team approach. Creative can depict coordination among disciplines without claiming faster delivery, lower cost or a guaranteed project result.
No publishable AOV benchmark is available.
The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.
The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
Research scope
Benchmark status reviewed 11 October 2026.
The exact category cohort does not support a publishable AOV aggregate.
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Parent and sibling benchmarks are never substituted.
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.