Optmyzr vs Smartly.io: Google Ads Optimization and Rules or Enterprise Creative and Ad Automation
Optmyzr fits PPC teams and agencies that manage Google Ads first and want rules, reports and campaign tools in one place. Smartly.io fits large brands and agencies that produce creative at scale from templates and product feeds and buy by quote.
Choose Optmyzr if you run mostly Google Ads and want scheduled rules, reports and an AI assistant, with Meta tools alongside. Choose Smartly.io if you want to produce creative at very large scale, generate many campaigns from a few blueprints and sign a yearly contract with a dedicated team. If you also need campaigns built from a chat, Madgicx does that, from $45 a month.
See how we reached this recommendation| Optmyzr | Smartly.io | |
|---|---|---|
| How you pay | Essentials and Premium plans, priced by your monthly ad spend in euros. At the lowest spend bracket (up to EUR 25K), Essentials is EUR 209 a month billed annually or EUR 299 billed monthly, and Premium is EUR 272 or EUR 389. Enterprise is custom. | Quote only. Its site asks you to book a demo and lists no plans, prices or free trial. |
| Free plan or trial |
A 14-day free trial on Essentials and Premium, with no credit card required, according to its pricing page.
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We saw no free plan or trial on its pages. Its site asks you to book a demo.
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| Rules and automation |
A Rule Engine runs weekly or monthly on Essentials, daily on Premium and hourly on request on Enterprise. Its pricing page also lists a Social Rule Engine.
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Triggers switch ads on or off by performance, weather or time of day, and budget moves between selected campaigns by predicted performance.
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| AI actions and agents |
An AI Sidekick assistant, limited on Essentials and full on Premium and Enterprise, plus AI performance summaries and account insights.
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AI agents that turn briefs into campaigns and adjust budgets were announced in June 2026. Its pages give no release date.
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| Building and launching campaigns |
A Rapid Campaign Launcher on every plan and a Social Campaign Manager for single accounts. Shopping and Performance Max management is not on Essentials.
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Campaign blueprints linked to a product feed generate many campaigns, and a shared space lets teams approve and launch ads.
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| Reporting and analysis |
Core reporting with weekly or monthly delivery on Essentials, daily delivery on Premium and custom reports on Enterprise, plus Social Reports.
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A reporting dashboard, creative insights, a forecast of creative performance before launch, and reach and frequency measurement.
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| Ad platforms covered |
Google Ads is the core platform. Its pages also list Meta, LinkedIn, Microsoft Ads and Amazon Ads, and say Meta and LinkedIn tools come with every plan.
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Not confirmed: its current platform list. It is described as cross-channel for large advertisers, so check the list with its sales team. |
| G2 rating | 4.7 from 143 reviews | 4.4 from 475 reviews |
Where they differ
How the price grows
Optmyzr: The price follows your monthly ad spend, with brackets from EUR 25K up to EUR 500K and above. Annual billing takes 30% off, and higher plans add faster rule schedules and more tools. Smartly.io: It publishes no prices, so we cannot say how the price grows. Terms are set by contract after a demo.
Who each is built for
Optmyzr: Optmyzr is built for PPC specialists and agencies that run many Google Ads accounts. It also offers tools for Meta and LinkedIn. Smartly.io: Smartly.io is built for enterprise brands and agencies with large creative teams. G2 lists an average implementation time of two months.
How each one works
Optmyzr: You set up rules, reports and optimizations that run on a schedule, and an AI Sidekick answers questions about your account. Google Ads is its first platform, with a Meta rule engine added. Smartly.io: You build blueprints, templates and triggers, and the platform generates and runs campaigns from them. Its AI agents were announced in June 2026 without a release date.
What reviewers say
Optmyzr: G2 lists 4.7 from 143 reviews. Smartly.io: G2 shows 4.4 from 475 reviews. In its 20 most recent reviews, 12 praise its support team and 5 call the learning curve steep.
Price
| Example | Optmyzr | Smartly.io |
|---|---|---|
| Entry level | Essentials, from EUR 209 a month billed annually (EUR 299 monthly) at the lowest spend bracket: up to 25 ad accounts, with core social tools and a weekly or monthly Rule Engine | No published entry plan: pricing is set by contract |
| Mid level | Premium, from EUR 272 a month billed annually (EUR 389 monthly): unlimited ad accounts, complete social tools, a daily Rule Engine and the full AI Sidekick | No published mid plan: pricing is set by contract |
| Larger or custom | Enterprise, custom: unlimited ad accounts under a fair use policy, API access, custom integrations and a dedicated account manager | Custom quote for enterprise brands and agencies, sold through a demo |
Our verdict
Choose Optmyzr if
- You get a Rule Engine that runs on a schedule from weekly up to hourly on request.
- You get a Rapid Campaign Launcher on every plan.
- You can manage Google Ads, Microsoft Ads and Meta from one tool.
Choose Smartly.io if
- You get triggers and budget moves between selected campaigns by predicted performance.
- You get a dedicated team and support that G2 reviewers praise often.
- You get image and video generation, editing and templates that resize ads across formats.
Neither fits when
You need rules and AI actions that work on your Meta ads, with every change approved by you. Optmyzr's pages describe no way to create campaigns from a chat. We found no audience builder on its public pages. Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve. Madgicx has ready-made and AI audiences. Madgicx lists next steps for your ad account that you approve or dismiss, so every change is approved by you. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- How each tool automates: rules, AI actions or both.
- Which ad platforms each covers and how campaigns get built.
- What the price buys and how it grows.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (optmyzr.com and smartly.io) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Optmyzr shows its prices in euros and sets them by a monthly ad spend selector. The figures here are for the lowest bracket. Smartly.io publishes no prices, and its pricing page returned 404 on 27 October 2026 and again on 5 November 2026.
Frequently asked questions
How much do Optmyzr and Smartly.io cost?
Optmyzr is from EUR 209 a month billed annually. Smartly.io is by quote. Optmyzr entry level: Essentials, from EUR 209 a month billed annually (EUR 299 monthly) at the lowest spend bracket: up to 25 ad accounts, with core social tools and a weekly or monthly Rule Engine Smartly.io entry level: No published entry plan: pricing is set by contract
Does Optmyzr have a free trial?
A 14-day free trial on Essentials and Premium, with no credit card required, according to its pricing page.
Does Smartly.io have a free trial?
We saw no free plan or trial on its pages. Its site asks you to book a demo.
Does Optmyzr work with Meta ads?
Yes. Its pricing page says Meta and LinkedIn tools come with every plan, including a Social Rule Engine, a Social Campaign Manager and Social Reports. Google Ads remains its core platform.
How long does Smartly.io take to set up?
G2 lists an average implementation time of two months.
Sources
- Optmyzr on G2, reviewed 5 November 2026
- Optmyzr pricing, reviewed 5 November 2026
- Smartly.io website (no published prices), reviewed 5 November 2026
- Smartly.io features, reviewed 15 October 2026
- Smartly.io automation docs, reviewed 15 October 2026
- Smartly.io Synapse announcement, reviewed 15 October 2026
- Smartly.io on G2, reviewed 15 October 2026
- Madgicx pricing, reviewed 5 November 2026
