Pipeboard vs Skai: MCP Connector for Ad Accounts or Enterprise Omnichannel Media and AI
Pipeboard fits marketers who already work in Claude or ChatGPT and want that assistant to read and change their ad accounts. Skai fits large advertisers that run search, social and retail media across many channels on yearly budgets.
Choose Pipeboard if you want to run your ad accounts from an AI assistant you already use, such as Claude or ChatGPT. Choose Skai if you run large budgets across search, social and retail media and want one platform with an AI assistant and a dedicated success team. If you also need automation rules, Madgicx does that, from $45 a month.
See how we reached this recommendation| Pipeboard | Skai | |
|---|---|---|
| How you pay | A free plan, then monthly plans: Pro $29.90, Premium $99 and Agency $199 a month. Extra ad account slots cost $10 a month each. Secure Enterprise is custom. | Yearly plans: Standard $114k, Advanced $276k, Enterprise $504k, Enterprise Premier $756k. Over $35M of media a year is custom. |
| Free plan or trial |
A free plan with 30 AI tool executions a week and 2 ad account slots, no credit card. Pro and Premium also list a 7-day free trial.
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We saw no free plan or trial on its pricing page. It mentions reviewing your commitment after the first three months.
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| Rules and automation |
We saw no rule-based automation on its pages. They mention reusable prompts for repeatable work and n8n as a supported tool.
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Its Standard plan lists automation and optimization. Its pages do not describe rule-based automation in detail.
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| AI actions and agents |
It connects assistants such as Claude, ChatGPT, Claude Code, Cursor and Codex to your ad accounts through MCP, so the assistant reviews performance and acts on your instructions.
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Celeste AI gives recommendations while you plan, activate, optimize and measure media. Skai Studio builds your own agents and Agent Connect links outside agents through MCP.
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| Building and launching campaigns |
With the right permissions the assistant can create campaigns, upload creatives and update budgets. Duplication and carousel ads need Pro, and bulk operations need Premium.
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Its pages say you activate media on its platform. We saw no description of how campaigns are built or launched.
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| Reporting and analysis |
The assistant can review performance across accounts, including read-only reporting.
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Its pages mention measurement and analytics, and its higher plans add competitive insights, search term analysis and customer journey intelligence.
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| Ad platforms covered |
Its home page lists Meta, Google, TikTok, LinkedIn, Microsoft, Pinterest, Snap and Reddit Ads, plus Google Analytics, Search Console and Merchant. It says some are previews and what you can do varies by platform.
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It says it covers 300+ channels and more than 200 retail media networks, naming Amazon, Walmart, TikTok and Google. We did not see Meta named on its platform page.
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| G2 rating | No G2 rating found | 4.1 from 296 reviews |
Where they differ
How the price grows
Pipeboard: Plans differ by ad account slots, bulk tools and team accounts, and extra slots cost $10 a month each on paid plans. Annual billing is listed as twelve months for the price of ten. Skai: The yearly price steps up with the media you manage, from up to $4M to over $35M a year, with more features at each step.
Who each is built for
Pipeboard: Marketers and agencies who want an AI assistant to work inside their ad accounts. Its higher plans add team accounts and access controls for agencies. Skai: Skai is built for large advertisers and agencies managing paid search, paid social and retail media. Its pricing page sends smaller budgets to reseller partners.
How each one works
Pipeboard: It is a connection service: your own AI assistant does the work through MCP, using read-only tokens or tokens scoped to chosen accounts and tools. Its pages advise you to review what you ask the assistant to do. Skai: One platform plans, activates, optimizes and measures media across channels, with Celeste AI recommending actions. Teams can also build their own agent workflows in Skai Studio.
What reviewers say
Pipeboard: We could not open its G2 page, so we quote no rating or review count. Skai: G2 lists 4.1 from 296 reviews.
Price
| Example | Pipeboard | Skai |
|---|---|---|
| Entry level | Free, $0: 30 AI tool executions a week and 2 ad account slots. Pro, $29.90 a month: unlimited executions, 3 ad account slots and one user | Standard, $114,000 a year, up to $4M of media a year |
| Mid level | Premium, $99 a month: unlimited executions, 10 ad account slots, bulk operations and up to 5 team accounts | Advanced, $276,000 a year, up to $10M a year; Enterprise, $504,000, up to $20M |
| Larger or custom | Agency, $199 a month: 25 ad account slots, per-account token scoping and unlimited team accounts. Secure Enterprise is custom on an annual agreement | Enterprise Premier, $756,000 a year, up to $35M; above that, custom through sales |
Our verdict
Choose Pipeboard if
- You can work with your ad accounts from Claude, ChatGPT, Claude Code, Cursor or Codex instead of a new dashboard.
- You can start on a free plan with no credit card and see how it fits.
- You can limit access with read-only tokens or tokens scoped to chosen accounts and tools.
Choose Skai if
- You get dedicated client success support in every plan.
- You get a published yearly price for each spend band.
- You get search, social and retail media in one platform across 300+ channels.
Neither fits when
You need rules and AI actions that work on your Meta ads, with every change approved by you. Pipeboard's pages describe no rule-based automation. Skai's pages describe no way to create campaigns from a chat. Madgicx has ready-made and custom automation rules. Madgicx sends alerts when something changes in your ad account. Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- How each tool automates: rules, AI actions or both.
- Which ad platforms each covers and how campaigns get built.
- What the price buys and how it grows.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (pipeboard.co and skai.io) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Pipeboard's pricing page showed Polish zloty to our reader. The US dollar prices are as summarized by Google's AI Overview of its pricing page on 5 November 2026, and the $29.90 entry price matches our earlier notes.
Frequently asked questions
How much do Pipeboard and Skai cost?
Pipeboard is from $29.90 a month. Skai is from $114,000 a year. Pipeboard entry level: Free, $0: 30 AI tool executions a week and 2 ad account slots. Pro, $29.90 a month: unlimited executions, 3 ad account slots and one user Skai entry level: Standard, $114,000 a year, up to $4M of media a year
Does Pipeboard have a free trial?
A free plan with 30 AI tool executions a week and 2 ad account slots, no credit card. Pro and Premium also list a 7-day free trial.
Does Skai have a free trial?
We saw no free plan or trial on its pricing page. It mentions reviewing your commitment after the first three months.
Which AI assistants work with Pipeboard?
Its home page names Claude, ChatGPT, Claude Code, Cursor, n8n and Codex.
Is Skai for small advertisers?
Its pricing page sends advertisers with smaller budgets to reseller partners, and its lowest plan is $114,000 a year.
Sources
- Pipeboard pricing, reviewed 5 November 2026
- Pipeboard home page, reviewed 5 November 2026
- Skai on G2, reviewed 5 November 2026
- Skai pricing, reviewed 5 November 2026
- Skai platform, reviewed 5 November 2026
- Madgicx pricing, reviewed 5 November 2026
