Optmyzr vs Skai: Google Ads Optimization and Rules or Enterprise Omnichannel Media and AI
Optmyzr fits PPC teams and agencies that manage Google Ads first and want rules, reports and campaign tools in one place. Skai fits large advertisers that run search, social and retail media across many channels on yearly budgets.
Choose Optmyzr if you run mostly Google Ads and want scheduled rules, reports and an AI assistant, with Meta tools alongside. Choose Skai if you run large budgets across search, social and retail media and want one platform with an AI assistant and a dedicated success team. If you also need campaigns built from a chat, Madgicx does that, from $45 a month.
See how we reached this recommendation| Optmyzr | Skai | |
|---|---|---|
| How you pay | Essentials and Premium plans, priced by your monthly ad spend in euros. At the lowest spend bracket (up to EUR 25K), Essentials is EUR 209 a month billed annually or EUR 299 billed monthly, and Premium is EUR 272 or EUR 389. Enterprise is custom. | Yearly plans: Standard $114k, Advanced $276k, Enterprise $504k, Enterprise Premier $756k. Over $35M of media a year is custom. |
| Free plan or trial |
A 14-day free trial on Essentials and Premium, with no credit card required, according to its pricing page.
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We saw no free plan or trial on its pricing page. It mentions reviewing your commitment after the first three months.
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| Rules and automation |
A Rule Engine runs weekly or monthly on Essentials, daily on Premium and hourly on request on Enterprise. Its pricing page also lists a Social Rule Engine.
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Its Standard plan lists automation and optimization. Its pages do not describe rule-based automation in detail.
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| AI actions and agents |
An AI Sidekick assistant, limited on Essentials and full on Premium and Enterprise, plus AI performance summaries and account insights.
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Celeste AI gives recommendations while you plan, activate, optimize and measure media. Skai Studio builds your own agents and Agent Connect links outside agents through MCP.
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| Building and launching campaigns |
A Rapid Campaign Launcher on every plan and a Social Campaign Manager for single accounts. Shopping and Performance Max management is not on Essentials.
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Its pages say you activate media on its platform. We saw no description of how campaigns are built or launched.
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| Reporting and analysis |
Core reporting with weekly or monthly delivery on Essentials, daily delivery on Premium and custom reports on Enterprise, plus Social Reports.
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Its pages mention measurement and analytics, and its higher plans add competitive insights, search term analysis and customer journey intelligence.
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| Ad platforms covered |
Google Ads is the core platform. Its pages also list Meta, LinkedIn, Microsoft Ads and Amazon Ads, and say Meta and LinkedIn tools come with every plan.
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It says it covers 300+ channels and more than 200 retail media networks, naming Amazon, Walmart, TikTok and Google. We did not see Meta named on its platform page.
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| G2 rating | 4.7 from 143 reviews | 4.1 from 296 reviews |
Where they differ
How the price grows
Optmyzr: The price follows your monthly ad spend, with brackets from EUR 25K up to EUR 500K and above. Annual billing takes 30% off, and higher plans add faster rule schedules and more tools. Skai: The yearly price steps up with the media you manage, from up to $4M to over $35M a year, with more features at each step.
Who each is built for
Optmyzr: Optmyzr is built for PPC specialists and agencies that run many Google Ads accounts. It also offers tools for Meta and LinkedIn. Skai: Skai is built for large advertisers and agencies managing paid search, paid social and retail media. Its pricing page sends smaller budgets to reseller partners.
How each one works
Optmyzr: You set up rules, reports and optimizations that run on a schedule, and an AI Sidekick answers questions about your account. Google Ads is its first platform, with a Meta rule engine added. Skai: One platform plans, activates, optimizes and measures media across channels, with Celeste AI recommending actions. Teams can also build their own agent workflows in Skai Studio.
What reviewers say
Optmyzr: G2 lists 4.7 from 143 reviews. Skai: G2 lists 4.1 from 296 reviews.
Price
| Example | Optmyzr | Skai |
|---|---|---|
| Entry level | Essentials, from EUR 209 a month billed annually (EUR 299 monthly) at the lowest spend bracket: up to 25 ad accounts, with core social tools and a weekly or monthly Rule Engine | Standard, $114,000 a year, up to $4M of media a year |
| Mid level | Premium, from EUR 272 a month billed annually (EUR 389 monthly): unlimited ad accounts, complete social tools, a daily Rule Engine and the full AI Sidekick | Advanced, $276,000 a year, up to $10M a year; Enterprise, $504,000, up to $20M |
| Larger or custom | Enterprise, custom: unlimited ad accounts under a fair use policy, API access, custom integrations and a dedicated account manager | Enterprise Premier, $756,000 a year, up to $35M; above that, custom through sales |
Our verdict
Choose Optmyzr if
- You can manage Google Ads, Microsoft Ads and Meta from one tool.
- You get a 14-day free trial with no credit card.
- You get a Rule Engine that runs on a schedule from weekly up to hourly on request.
Choose Skai if
- You get dedicated client success support in every plan.
- You get a published yearly price for each spend band.
- You get search, social and retail media in one platform across 300+ channels.
Neither fits when
You need rules and AI actions that work on your Meta ads, with every change approved by you. Optmyzr's pages describe no way to create campaigns from a chat. Skai's pages describe no way to create campaigns from a chat. Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve. Madgicx sends alerts when something changes in your ad account. Madgicx's MCP connector lets an AI assistant work with your Meta ad account. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- How each tool automates: rules, AI actions or both.
- Which ad platforms each covers and how campaigns get built.
- What the price buys and how it grows.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (optmyzr.com and skai.io) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Optmyzr shows its prices in euros and sets them by a monthly ad spend selector. The figures here are for the lowest bracket.
Frequently asked questions
How much do Optmyzr and Skai cost?
Optmyzr is from EUR 209 a month billed annually. Skai is from $114,000 a year. Optmyzr entry level: Essentials, from EUR 209 a month billed annually (EUR 299 monthly) at the lowest spend bracket: up to 25 ad accounts, with core social tools and a weekly or monthly Rule Engine Skai entry level: Standard, $114,000 a year, up to $4M of media a year
Does Optmyzr have a free trial?
A 14-day free trial on Essentials and Premium, with no credit card required, according to its pricing page.
Does Skai have a free trial?
We saw no free plan or trial on its pricing page. It mentions reviewing your commitment after the first three months.
Does Optmyzr work with Meta ads?
Yes. Its pricing page says Meta and LinkedIn tools come with every plan, including a Social Rule Engine, a Social Campaign Manager and Social Reports. Google Ads remains its core platform.
Is Skai for small advertisers?
Its pricing page sends advertisers with smaller budgets to reseller partners, and its lowest plan is $114,000 a year.
Sources
- Optmyzr on G2, reviewed 5 November 2026
- Optmyzr pricing, reviewed 5 November 2026
- Skai on G2, reviewed 5 November 2026
- Skai pricing, reviewed 5 November 2026
- Skai platform, reviewed 5 November 2026
- Madgicx pricing, reviewed 5 November 2026
