AdStellar vs Smartly.io: AI Media Buyer for Meta Ads or Enterprise Creative and Ad Automation
AdStellar fits teams that want an AI agent to build, launch and adjust Meta campaigns from plain-English instructions. Smartly.io fits large brands and agencies that produce creative at scale from templates and product feeds and buy by quote.
Choose AdStellar if you want an AI media buyer for Meta that creates ads, launches campaigns and follows rules you write in plain English. Choose Smartly.io if you want to produce creative at very large scale, generate many campaigns from a few blueprints and sign a yearly contract with a dedicated team. If you also need alerts on your ad account, Madgicx does that, from $45 a month.
See how we reached this recommendation| AdStellar | Smartly.io | |
|---|---|---|
| How you pay | One plan, TeamOne, at $100 a month, with AI credits at $2 per 1,000. The page shows 50,000 credits a month by default. | Quote only. Its site asks you to book a demo and lists no plans, prices or free trial. |
| Free plan or trial |
7-day free trial with $100 in free credits, and $0 due today.
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We saw no free plan or trial on its pages. Its site asks you to book a demo.
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| Rules and automation |
Its home page says you set rules in plain English and the agent follows them on every build, pausing waste and scaling winners.
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Triggers switch ads on or off by performance, weather or time of day, and budget moves between selected campaigns by predicted performance.
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| AI actions and agents |
An AI media buyer with memory that analyzes performance, adjusts budgets and creates and launches ads from a chat.
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AI agents that turn briefs into campaigns and adjust budgets were announced in June 2026. Its pages give no release date.
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| Building and launching campaigns |
An AI Campaign Builder and Bulk Ad Launch push campaigns to Meta in one click. Manual builds are free.
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Campaign blueprints linked to a product feed generate many campaigns, and a shared space lets teams approve and launch ads.
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| Reporting and analysis |
Creative Analytics and AI Insights rank creatives, headlines, audiences and copy by ROAS, CTR, spend and conversions, with hourly syncs.
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A reporting dashboard, creative insights, a forecast of creative performance before launch, and reach and frequency measurement.
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| Ad platforms covered |
Launches go to Meta only. Its pages also list integrations such as Slack, Notion and Cometly.
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Not confirmed: its current platform list. It is described as cross-channel for large advertisers, so check the list with its sales team. |
| G2 rating | No G2 rating found | 4.4 from 475 reviews |
Where they differ
How the price grows
AdStellar: The plan is $100 a month, and AI credits cost $2 per 1,000, so the bill grows with the credits you use. Team members and ad accounts are unlimited. Smartly.io: It publishes no prices, so we cannot say how the price grows. Terms are set by contract after a demo.
Who each is built for
AdStellar: AdStellar is built for performance teams and agencies running Meta ads. Its home page cites 4,400+ brands and agencies, which is its own claim. Smartly.io: Smartly.io is built for enterprise brands and agencies with large creative teams. G2 lists an average implementation time of two months.
How each one works
AdStellar: You chat with an agent that analyzes your account, creates image, video and UGC-style ads and launches them to Meta. It works from rules you write in plain English. Smartly.io: You build blueprints, templates and triggers, and the platform generates and runs campaigns from them. Its AI agents were announced in June 2026 without a release date.
What reviewers say
AdStellar: G2 shows no reviews yet for AdStellar. Smartly.io: G2 shows 4.4 from 475 reviews. In its 20 most recent reviews, 12 praise its support team and 5 call the learning curve steep.
Price
| Example | AdStellar | Smartly.io |
|---|---|---|
| Entry level | TeamOne at $100 a month with 50,000 AI credits shown by default | No published entry plan: pricing is set by contract |
| Mid level | Higher credit volumes on the same plan; its page labels 250,000 credits as most popular | No published mid plan: pricing is set by contract |
| Larger or custom | No larger plan: every feature is in one plan, and credit volume is yours to change each month | Custom quote for enterprise brands and agencies, sold through a demo |
Our verdict
Choose AdStellar if
- You get a 7-day trial with $100 in free credits and monthly billing with no annual contract.
- You get an AI agent that builds and launches Meta campaigns from a chat.
- You get image, video and UGC-style ad generation in the same tool.
Choose Smartly.io if
- You get triggers and budget moves between selected campaigns by predicted performance.
- You get a dedicated team and support that G2 reviewers praise often.
- You get image and video generation, editing and templates that resize ads across formats.
Neither fits when
You need rules and AI actions that work on your Meta ads, with every change approved by you. AdStellar's pages describe no alerts for changes in your ad account. We found no audience builder on its public pages. Madgicx sends alerts when something changes in your ad account. Madgicx has ready-made and AI audiences. Madgicx's MCP connector lets an AI assistant work with your Meta ad account. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- How each tool automates: rules, AI actions or both.
- Which ad platforms each covers and how campaigns get built.
- What the price buys and how it grows.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (adstellar.ai and smartly.io) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. AdStellar's pricing and home page were read on 5 November 2026. Smartly.io publishes no prices, and its pricing page returned 404 on 27 October 2026 and again on 5 November 2026.
Frequently asked questions
How much do AdStellar and Smartly.io cost?
AdStellar is from $100 a month. Smartly.io is by quote. AdStellar entry level: TeamOne at $100 a month with 50,000 AI credits shown by default Smartly.io entry level: No published entry plan: pricing is set by contract
Does AdStellar have a free trial?
7-day free trial with $100 in free credits, and $0 due today.
Does Smartly.io have a free trial?
We saw no free plan or trial on its pages. Its site asks you to book a demo.
Does AdStellar work with Google Ads?
Its pages describe launching campaigns to Meta only. We saw no other ad platform named for launches.
How long does Smartly.io take to set up?
G2 lists an average implementation time of two months.
Sources
- AdStellar on G2, reviewed 5 November 2026
- AdStellar pricing, reviewed 5 November 2026
- AdStellar home page, reviewed 5 November 2026
- Smartly.io website (no published prices), reviewed 5 November 2026
- Smartly.io features, reviewed 15 October 2026
- Smartly.io automation docs, reviewed 15 October 2026
- Smartly.io Synapse announcement, reviewed 15 October 2026
- Smartly.io on G2, reviewed 15 October 2026
- Madgicx pricing, reviewed 5 November 2026
