Creatify vs Pencil: Avatar and UGC-Style Video Ads or Generations, Agents and Account-Trained Scoring
Creatify fits teams that make avatar and UGC-style video ads from a product link, with a free plan to start. Pencil fits teams that want agents and a model trained on their own ad account, at a low entry price.
Choose Creatify if you make avatar and UGC-style video ads from product links at volume. Choose Pencil if you want a low entry price and scoring trained on your own ad account's data. If you also need ready-made and AI audiences, Madgicx does that, from $45 a month.
See how we reached this recommendation| Creatify | Pencil | |
|---|---|---|
| How you pay | Credits, with plans also set by seats and brand spaces: Standard $10, Pro $38, Max $66, Business $136 a month, each shown beside a higher list price. | Monthly generations: Core $14 a month ($11 billed annually), Growth $55 ($44 billed annually). Pro is custom. |
| Free plan or trial |
A free plan with 10 credits a month and watermarked exports. We saw no free trial of the paid plans.
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No free plan and no trial of the full platform. A guided sign-up creates six ads at no cost.
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| Image ads |
Product images turned into static ads.
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Agents generate images and ads from briefs and assets, using third-party image models.
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| Video ads |
Product link to video, plus avatar and UGC-style video with 300 to 1,500 AI actors by plan.
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Its blog and home page present video as live, but its pricing table marks AI video Coming soon on every plan, so its pages disagree.
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| Scoring new ads before launch |
We saw no pre-launch scoring of new ads on its pages.
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A model trained on your own ad account data scores new creatives.
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| Analysis of your live ads |
Syncs connected ad accounts (Meta and TikTok are named), ranks creatives by CTR, ROAS and CPA, and suggests fixes.
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Shows which of your creatives perform best and why, from 90 days of history plus ongoing data.
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| Ad inspiration and research |
A competitor ad tracker and an ad clone, from the Pro plan up. Unlimited tracked brands on Business.
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Not confirmed: we read nothing on its pages about browsing other brands' ads. |
| Publishing to ad accounts |
Its site describes an ad launcher and a performance agent said to build and launch campaigns. We found no help article on either.
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Its help center describes exporting finished ads to connected accounts, while its pricing and integrations pages say it launches or publishes, so its pages disagree.
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| G2 rating | 4.8 from 1,762 reviews | 4.7 from 16 reviews |
Where they differ
How the price grows
Creatify: Plans grow by credits, seats and brand spaces, not ad spend. Each price sits beside a crossed-out list price, and credits expire after 2 months on paid plans. Pencil: Plans sell monthly generations: 50 on Core and 250 on Growth, with unlimited generations only on the sales-only Pro plan.
Who each is built for
Creatify: Teams that make video and UGC-style ads at volume, from one person on a free plan to larger teams on Business. Pencil: Owned by The Brandtech Group, with larger brands and agencies named on its news page. The $14 Core plan reads as aimed at small teams.
What each one is built to do
Creatify: It turns a product link, photos or a script into video and image ads. A chat called the Ad Agent can draft the concept and script before it generates anything. Pencil: Agents read a brief and make ads, and a model trained on your ad account's history scores them. Its Scribble agent, launched 28 September 2026, runs creative work in the background.
What reviewers say
Creatify: G2 lists 1,762 reviews. Of 20 recent ones, 14 praise ease of use and 7 say credits run out or are used unpredictably. Pencil: G2 lists 16 reviews. In 10 recent ones, 5 praise fast creation, resizing and feeds, 3 mention off-brand output needing manual edits and 3 mention instability or export problems.
Price
| Example | Creatify | Pencil |
|---|---|---|
| Entry level | Standard: $10 a month (list price $15), 55 credits, 1 seat | Core: $14 a month, or $11 billed annually (50 generations, 1 workspace) |
| Mid level | Pro: $38 a month (list price $55), 280 credits, 2 seats, adds the Ad Agent, tracker and ad clone | Growth: $55 a month, or $44 billed annually (250 generations, unlimited workspaces) |
| Larger or custom | Business: $136 a month (list price $195), 1,500 credits and 10 seats. Enterprise is custom | Pro: custom, sold through a demo (unlimited generations, users and brands) |
Our verdict
Choose Creatify if
- You start on a free plan with 10 credits a month and public prices.
- You get a chat that drafts the concept and script before it generates.
- You get a competitor ad tracker and an ad clone from the Pro plan.
Choose Pencil if
- You get a low entry price: Core is $14 a month, or $11 billed annually.
- You get new creatives scored by a model trained on your own ad account data.
- You see which of your own creatives perform best and why.
Neither fits when
You need what happens after the creative. We found no audience builder on Creatify's pages. Madgicx has ready-made and AI audiences. Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve. Madgicx analyzes which creatives and lines of copy bring results on your live ads. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- What each tool generates, researches or analyzes: images, video, text and ad libraries.
- Whether the tool scores new ads, analyzes live ads or both.
- What the price buys: credits, generations or seats.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (creatify.ai and trypencil.com) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Creatify's pricing page shows each price beside a higher list price and does not say which is monthly billing. Our October pages listed Pro with 1 seat; the page now shows 2. Pencil's pricing table marks almost every feature Coming soon, so we could not use it to tell what each plan includes.
Frequently asked questions
How much do Creatify and Pencil cost?
Creatify is from $10 a month. Pencil is from $14 a month. Creatify entry level: Standard: $10 a month (list price $15), 55 credits, 1 seat Pencil entry level: Core: $14 a month, or $11 billed annually (50 generations, 1 workspace)
Does Creatify have a free trial?
A free plan with 10 credits a month and watermarked exports. We saw no free trial of the paid plans.
Does Pencil have a free trial?
No free plan and no trial of the full platform. A guided sign-up creates six ads at no cost.
Can Creatify make UGC-style video ads?
Yes. It makes avatar and UGC-style videos with 300 to 1,500 AI actors depending on plan.
Can Pencil make video ads?
Its blog and home page present video generation as live, but its pricing table marks AI video as Coming soon on every plan. Ask Pencil which plan includes it.
Sources
- Creatify pricing, reviewed 5 November 2026
- Creatify home page and help center, reviewed 22 October 2026
- Creatify on G2, reviewed 22 October 2026
- Pencil pricing, reviewed 5 November 2026
- Pencil home page, help center, blog and feature hub, reviewed 22 October 2026
- Pencil on G2, reviewed 22 October 2026
- Madgicx pricing, reviewed 5 November 2026
