Foreplay vs Superads: Ad Research and Swipe Files or Creative Analytics and Reporting
Foreplay fits creative teams that save, search and track other brands' ads. Superads fits marketers and agencies that want creative reports across several ad platforms.
Choose Foreplay if you research ads, saving them, searching them and tracking competitors. Choose Superads if you want to see which creatives work across Meta, TikTok, LinkedIn and Google, with unlimited users. If you also need automation rules, Madgicx does that, from $45 a month.
See how we reached this recommendation| Foreplay | Superads | |
|---|---|---|
| How you pay | By users and tracked brands: Basic $59 a month ($49 billed annually), Workflow $175 ($149), Agency $459 ($389). | Pro starts at $125 a month ($1,500 billed yearly) and rises with ad spend. Enterprise is custom. |
| Free plan or trial |
7-day free trial on Basic, Workflow and Agency. A card is required and billing starts automatically after.
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A 14-day free trial, with no credit card required according to its llm-info page. The free plan is discontinued for new signups.
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| Image ads |
We saw no image ad generation on its pages.
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Its own page says Superads does not generate ad creatives.
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| Video ads |
We saw no video ad generation on its pages.
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Its own page says Superads does not generate ad creatives.
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| Scoring new ads before launch |
We saw no scoring of new ads before launch on its pages.
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Scores each live creative from 0 to 100 for hook, hold, click, engagement and conversion, relative to your own account. We saw no score for new ads before launch.
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| Analysis of your live ads |
Lens has reports and creative test analysis from the Workflow plan up. The pages we read do not say which ad accounts it reads.
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Gallery, table and chart reports, AI tagging of hooks and formats, breakdowns and scheduled AI analyzes sent to Slack or email.
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| Ad inspiration and research |
Swipe File saves ads from Meta, TikTok and LinkedIn ad libraries, Discovery searches over 100M ads, and Spyder tracks competitors (not on Basic).
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Tracks competitor ad activity and lets you save competitor ads into inspiration libraries on the Pro plan.
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| Publishing to ad accounts |
We saw no publishing or launching of ads on its pages.
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We saw no publishing of ads to ad accounts on its pages.
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| G2 rating | 4.8 from 129 reviews | 4.7 from 7 reviews |
Where they differ
How the price grows
Foreplay: Price follows users and tracked brands, not ad spend. Extra users are $20 each. Superads: Superads' price grows with monthly ad spend: $100 a month for each extra $100,000 on its pricing page. Its llm-info page states a $150 starting price, so its own pages disagree.
Who each is built for
Foreplay: Creative teams and agencies that collect and study ads for inspiration and briefs. Superads: Superads is built for brands and agencies that report on creative across Meta, TikTok, LinkedIn and Google Ads. It supports unlimited users and guest access with view-only permissions.
What each one is built to do
Foreplay: It saves and organizes ads, lets you search a large ad database and tracks competitors. Lens adds analytics, and Briefs helps build storyboards and scripts. Superads: Superads connects to your ad accounts and turns the data into creative reports, scores and AI tags. It analyzes ads and does not generate or publish them.
What reviewers say
Foreplay: G2 lists 129 reviews. In 10 recent ones, from February to October 2026, 9 praise its research and inspiration and 1 mentions messy, low-quality ads in its library. Superads: G2 lists 4.7 from 7 reviews, too few to show a pattern.
Price
| Example | Foreplay | Superads |
|---|---|---|
| Entry level | Basic: $59 a month, or $49 billed annually (1 user, no Lens or Spyder) | Professional: from $125 a month, billed $1,500 yearly, for up to $100,000 of monthly ad spend. |
| Mid level | Workflow: $175 a month, or $149 billed annually (5 users, 1 Lens brand) | Extra spend: $100 a month for each extra $100,000 of ad spend, per its pricing page. |
| Larger or custom | Agency: $459 a month, or $389 billed annually (10 users, 10 Lens brands). Enterprise is custom | Enterprise: custom, sold through a demo, with SSO, custom integrations and an uptime SLA. |
Our verdict
Choose Foreplay if
- You get a lower entry price, $49 a month billed annually, and a price that does not follow ad spend.
- You share saved ads with your team in folders and boards, and build briefs with storyboards and scripts.
- You save ads from Meta, TikTok and LinkedIn ad libraries with unlimited saves on every plan.
Choose Superads if
- You get a 0 to 100 score on each live creative, relative to your own account.
- You get unlimited users and live report links for clients.
- You get a 14-day trial and a published starting price.
Neither fits when
You need what happens after the creative. We saw no automation rules on Foreplay's pages. Superads's pages describe no way to create campaigns from a chat. Madgicx has ready-made and custom automation rules. Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve. Madgicx analyzes which creatives and lines of copy bring results on your live ads. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- What each tool generates, researches or analyzes: images, video, text and ad libraries.
- Whether the tool scores new ads, analyzes live ads or both.
- What the price buys: credits, generations or seats.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (foreplay.co and superads.ai) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Foreplay's pricing page disagrees with itself on Spyder brand limits, so we do not quote them. Superads' pricing page shows $125 a month and its llm-info page shows $150, so both are noted.
Frequently asked questions
How much do Foreplay and Superads cost?
Foreplay is from $49 a month billed annually. Superads is from $125 a month. Foreplay entry level: Basic: $59 a month, or $49 billed annually (1 user, no Lens or Spyder) Superads entry level: Professional: from $125 a month, billed $1,500 yearly, for up to $100,000 of monthly ad spend.
Does Foreplay have a free trial?
7-day free trial on Basic, Workflow and Agency. A card is required and billing starts automatically after.
Does Superads have a free trial?
A 14-day free trial, with no credit card required according to its llm-info page. The free plan is discontinued for new signups.
Can Foreplay track competitor ads?
Yes. Spyder tracks competitor ads around the clock, with ad history up to three years. It is not included in the Basic plan.
Can Superads make ads?
No. Its own page says Superads does not generate ad creatives. It analyzes the ads you already run.
Sources
- Foreplay pricing, reviewed 5 November 2026
- Foreplay home page, reviewed 5 November 2026
- Foreplay on G2, reviewed 15 October 2026
- Superads on G2, reviewed 5 November 2026
- Superads pricing, reviewed 5 November 2026
- Superads llm-info page, reviewed 5 November 2026
- Superads home page, reviewed 5 November 2026
- Madgicx pricing, reviewed 5 November 2026
