Atria vs Foreplay: Creative Strategy and Ad Research or Ad Research and Swipe Files
Atria fits teams that want ad research, creative analysis and an AI teammate in one tool. Foreplay fits creative teams that save, search and track other brands' ads.
Choose Atria if you want to research competitor ads, see what wins in your account and make new ads from it. Choose Foreplay if you research ads, saving them, searching them and tracking competitors. If you also need automation rules, Madgicx does that, from $45 a month.
See how we reached this recommendation| Atria | Foreplay | |
|---|---|---|
| How you pay | Plans are monthly seats and AI credits: Core $129 a month, Plus $343, Business $959, all billed annually. Enterprise is custom. | By users and tracked brands: Basic $59 a month ($49 billed annually), Workflow $175 ($149), Agency $459 ($389). |
| Free plan or trial |
Its pricing page has a Start for free button but does not state a trial length or terms.
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7-day free trial on Basic, Workflow and Agency. A card is required and billing starts automatically after.
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| Image ads |
Its AI teammate, Raya, turns winning formulas into new ads, and its help center describes image ad generation.
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We saw no image ad generation on its pages.
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| Video ads | Not confirmed: its help center describes static image ads, and we could not confirm video generation as live. |
We saw no video ad generation on its pages.
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| Scoring new ads before launch |
Its home page says Raya grades every ad and tells you what to fix, and that you can know which concepts will win before you build them.
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We saw no scoring of new ads before launch on its pages.
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| Analysis of your live ads |
Raya analyzes your brand and ads and shows what is winning, with competitor and customer insights layered on.
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Lens has reports and creative test analysis from the Workflow plan up. The pages we read do not say which ad accounts it reads.
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| Ad inspiration and research |
An ad library of competitor ads, plus MCP access to research ads in Claude, ChatGPT and other agents.
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Swipe File saves ads from Meta, TikTok and LinkedIn ad libraries, Discovery searches over 100M ads, and Spyder tracks competitors (not on Basic).
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| Publishing to ad accounts |
Its home page says Raya batch uploads dozens of creatives to Meta and that you launch with a click.
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We saw no publishing or launching of ads on its pages.
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| G2 rating | 5.0 from 22 reviews | 4.8 from 129 reviews |
Where they differ
How the price grows
Atria: Atria's price grows with seats, AI credits and ad accounts, and extra seats cost $20 a seat a month. Its pricing page also shows a Black Friday offer of up to 41% off. Foreplay: Price follows users and tracked brands, not ad spend. Extra users are $20 each.
Who each is built for
Atria: Atria is aimed at marketing and creative teams, with plan limits on ad spend of $500,000 a month on Core and $1 million on Plus. Foreplay: Creative teams and agencies that collect and study ads for inspiration and briefs.
What each one is built to do
Atria: Atria combines a competitor ad library, analysis of your own ads and an AI teammate named Raya that suggests and makes new ads. It also offers an MCP connection to other AI tools. Foreplay: It saves and organizes ads, lets you search a large ad database and tracks competitors. Lens adds analytics, and Briefs helps build storyboards and scripts.
What reviewers say
Atria: G2 lists 5.0 from 22 reviews, under the name Atria AI. Foreplay: G2 lists 129 reviews. In 10 recent ones, from February to October 2026, 9 praise its research and inspiration and 1 mentions messy, low-quality ads in its library.
Price
| Example | Atria | Foreplay |
|---|---|---|
| Entry level | Core: $129 a month billed annually (list $219), 5 seats, 4,000 AI credits and 5 ad accounts. | Basic: $59 a month, or $49 billed annually (1 user, no Lens or Spyder) |
| Mid level | Plus: $343 a month billed annually (list $549), 8 seats, 10,000 AI credits and 10 ad accounts. | Workflow: $175 a month, or $149 billed annually (5 users, 1 Lens brand) |
| Larger or custom | Business: $959 a month billed annually (list $1,549), 15 seats and 25,000 AI credits. Enterprise is custom. | Agency: $459 a month, or $389 billed annually (10 users, 10 Lens brands). Enterprise is custom |
Our verdict
Choose Atria if
- You get a library of competitor ads next to analysis of your own account.
- You get an AI teammate, Raya, that grades ads and makes new ones from what wins.
- You get MCP access to research ads from other AI tools.
Choose Foreplay if
- You save ads from Meta, TikTok and LinkedIn ad libraries with unlimited saves on every plan.
- You search a large ad database and track competitors around the clock.
- You get a lower entry price, $49 a month billed annually, and a price that does not follow ad spend.
Neither fits when
You need what happens after the creative. We saw no automation rules on Foreplay's pages. Madgicx has ready-made and custom automation rules. Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve. Madgicx lists next steps for your ad account that you approve or dismiss, so every change is approved by you. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- What each tool generates, researches or analyzes: images, video, text and ad libraries.
- Whether the tool scores new ads, analyzes live ads or both.
- What the price buys: credits, generations or seats.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (tryatria.com and foreplay.co) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Atria's help center and pricing page were read on 5 November 2026. Some product pages did not load, so its feature rows rest on its home page, pricing page and help center. Foreplay's pricing page disagrees with itself on Spyder brand limits, so we do not quote them.
Frequently asked questions
How much do Atria and Foreplay cost?
Atria is from $129 a month. Foreplay is from $49 a month billed annually. Atria entry level: Core: $129 a month billed annually (list $219), 5 seats, 4,000 AI credits and 5 ad accounts. Foreplay entry level: Basic: $59 a month, or $49 billed annually (1 user, no Lens or Spyder)
Does Atria have a free trial?
Its pricing page has a Start for free button but does not state a trial length or terms.
Does Foreplay have a free trial?
7-day free trial on Basic, Workflow and Agency. A card is required and billing starts automatically after.
Can Atria make video ads?
Its help center describes static image ads from Raya. We could not confirm video generation as live, so check with Atria.
Can Foreplay track competitor ads?
Yes. Spyder tracks competitor ads around the clock, with ad history up to three years. It is not included in the Basic plan.
Sources
- Atria on G2, reviewed 5 November 2026
- Atria pricing, reviewed 5 November 2026
- Atria home page, reviewed 5 November 2026
- Atria help center, reviewed 5 November 2026
- Foreplay pricing, reviewed 5 November 2026
- Foreplay home page, reviewed 5 November 2026
- Foreplay on G2, reviewed 15 October 2026
- Madgicx pricing, reviewed 5 November 2026
