Atria vs Pencil: Creative Strategy and Ad Research or Generations, Agents and Account-Trained Scoring
Atria fits teams that want ad research, creative analysis and an AI teammate in one tool. Pencil fits teams that want agents and a model trained on their own ad account, at a low entry price.
Choose Atria if you want to research competitor ads, see what wins in your account and make new ads from it. Choose Pencil if you want a low entry price and scoring trained on your own ad account's data. If you also need campaigns built from a chat, Madgicx does that, from $45 a month.
See how we reached this recommendation| Atria | Pencil | |
|---|---|---|
| How you pay | Plans are monthly seats and AI credits: Core $129 a month, Plus $343, Business $959, all billed annually. Enterprise is custom. | Monthly generations: Core $14 a month ($11 billed annually), Growth $55 ($44 billed annually). Pro is custom. |
| Free plan or trial |
Its pricing page has a Start for free button but does not state a trial length or terms.
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No free plan and no trial of the full platform. A guided sign-up creates six ads at no cost.
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| Image ads |
Its AI teammate, Raya, turns winning formulas into new ads, and its help center describes image ad generation.
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Agents generate images and ads from briefs and assets, using third-party image models.
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| Video ads | Not confirmed: its help center describes static image ads, and we could not confirm video generation as live. |
Its blog and home page present video as live, but its pricing table marks AI video Coming soon on every plan, so its pages disagree.
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| Scoring new ads before launch |
Its home page says Raya grades every ad and tells you what to fix, and that you can know which concepts will win before you build them.
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A model trained on your own ad account data scores new creatives.
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| Analysis of your live ads |
Raya analyzes your brand and ads and shows what is winning, with competitor and customer insights layered on.
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Shows which of your creatives perform best and why, from 90 days of history plus ongoing data.
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| Ad inspiration and research |
An ad library of competitor ads, plus MCP access to research ads in Claude, ChatGPT and other agents.
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Not confirmed: we read nothing on its pages about browsing other brands' ads. |
| Publishing to ad accounts |
Its home page says Raya batch uploads dozens of creatives to Meta and that you launch with a click.
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Its help center describes exporting finished ads to connected accounts, while its pricing and integrations pages say it launches or publishes, so its pages disagree.
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| G2 rating | 5.0 from 22 reviews | 4.7 from 16 reviews |
Where they differ
How the price grows
Atria: Atria's price grows with seats, AI credits and ad accounts, and extra seats cost $20 a seat a month. Its pricing page also shows a Black Friday offer of up to 41% off. Pencil: Plans sell monthly generations: 50 on Core and 250 on Growth, with unlimited generations only on the sales-only Pro plan.
Who each is built for
Atria: Atria is aimed at marketing and creative teams, with plan limits on ad spend of $500,000 a month on Core and $1 million on Plus. Pencil: Owned by The Brandtech Group, with larger brands and agencies named on its news page. The $14 Core plan reads as aimed at small teams.
What each one is built to do
Atria: Atria combines a competitor ad library, analysis of your own ads and an AI teammate named Raya that suggests and makes new ads. It also offers an MCP connection to other AI tools. Pencil: Agents read a brief and make ads, and a model trained on your ad account's history scores them. Its Scribble agent, launched 28 September 2026, runs creative work in the background.
What reviewers say
Atria: G2 lists 5.0 from 22 reviews, under the name Atria AI. Pencil: G2 lists 16 reviews. In 10 recent ones, 5 praise fast creation, resizing and feeds, 3 mention off-brand output needing manual edits and 3 mention instability or export problems.
Price
| Example | Atria | Pencil |
|---|---|---|
| Entry level | Core: $129 a month billed annually (list $219), 5 seats, 4,000 AI credits and 5 ad accounts. | Core: $14 a month, or $11 billed annually (50 generations, 1 workspace) |
| Mid level | Plus: $343 a month billed annually (list $549), 8 seats, 10,000 AI credits and 10 ad accounts. | Growth: $55 a month, or $44 billed annually (250 generations, unlimited workspaces) |
| Larger or custom | Business: $959 a month billed annually (list $1,549), 15 seats and 25,000 AI credits. Enterprise is custom. | Pro: custom, sold through a demo (unlimited generations, users and brands) |
Our verdict
Choose Atria if
- You get 5 seats on the entry plan, with a clear list price.
- You get a library of competitor ads next to analysis of your own account.
- You get an AI teammate, Raya, that grades ads and makes new ones from what wins.
Choose Pencil if
- You get a low entry price: Core is $14 a month, or $11 billed annually.
- You get new creatives scored by a model trained on your own ad account data.
- You see which of your own creatives perform best and why.
Neither fits when
You need what happens after the creative. Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve. Madgicx analyzes which creatives and lines of copy bring results on your live ads. Madgicx lists next steps for your ad account that you approve or dismiss, so every change is approved by you. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- What each tool generates, researches or analyzes: images, video, text and ad libraries.
- Whether the tool scores new ads, analyzes live ads or both.
- What the price buys: credits, generations or seats.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (tryatria.com and trypencil.com) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Atria's help center and pricing page were read on 5 November 2026. Some product pages did not load, so its feature rows rest on its home page, pricing page and help center. Pencil's pricing table marks almost every feature Coming soon, so we could not use it to tell what each plan includes.
Frequently asked questions
How much do Atria and Pencil cost?
Atria is from $129 a month. Pencil is from $14 a month. Atria entry level: Core: $129 a month billed annually (list $219), 5 seats, 4,000 AI credits and 5 ad accounts. Pencil entry level: Core: $14 a month, or $11 billed annually (50 generations, 1 workspace)
Does Atria have a free trial?
Its pricing page has a Start for free button but does not state a trial length or terms.
Does Pencil have a free trial?
No free plan and no trial of the full platform. A guided sign-up creates six ads at no cost.
Can Atria make video ads?
Its help center describes static image ads from Raya. We could not confirm video generation as live, so check with Atria.
Can Pencil make video ads?
Its blog and home page present video generation as live, but its pricing table marks AI video as Coming soon on every plan. Ask Pencil which plan includes it.
Sources
- Atria on G2, reviewed 5 November 2026
- Atria pricing, reviewed 5 November 2026
- Atria home page, reviewed 5 November 2026
- Atria help center, reviewed 5 November 2026
- Pencil pricing, reviewed 5 November 2026
- Pencil home page, help center, blog and feature hub, reviewed 22 October 2026
- Pencil on G2, reviewed 22 October 2026
- Madgicx pricing, reviewed 5 November 2026
