Foreplay Review 2026: Pricing, Strengths and Limitations
Short answer: Foreplay fits creative teams that save, search and track other brands' ads. Pricing: from $49 a month billed annually. If you run your own Meta ads, here is the difference: Madgicx has ready-made and custom automation rules. Seats and ad generations are unlimited in every plan, from $45 a month.
Best for
Researching other brands' ads
Not for
Teams that also need automation rules
Price
From $49 a month billed annually
G2
4.8 from 129 reviews
What is Foreplay and how much does it cost?
Here is what Foreplay (foreplay.co) does: It saves and organizes ads, lets you search a large ad database and tracks competitors. Lens adds analytics, and Briefs helps build storyboards and scripts.
| Job | What Foreplay offers |
|---|---|
| Image ads | We saw no image ad generation on its pages. |
| Video ads | We saw no video ad generation on its pages. |
| Scoring new ads before launch | We saw no scoring of new ads before launch on its pages. |
| Analysis of your live ads | Lens has reports and creative test analysis from the Workflow plan up. The pages we read do not say which ad accounts it reads. |
| Ad inspiration and research | Swipe File saves ads from Meta, TikTok and LinkedIn ad libraries, Discovery searches over 100M ads, and Spyder tracks competitors (not on Basic). |
| Publishing to ad accounts | We saw no publishing or launching of ads on its pages. |
| Level | What you get |
|---|---|
| Entry level | Basic: $59 a month, or $49 billed annually (1 user, no Lens or Spyder) |
| Mid level | Workflow: $175 a month, or $149 billed annually (5 users, 1 Lens brand) |
| Larger or custom | Agency: $459 a month, or $389 billed annually (10 users, 10 Lens brands). Enterprise is custom |
By users and tracked brands: Basic $59 a month ($49 billed annually), Workflow $175 ($149), Agency $459 ($389). Price follows users and tracked brands, not ad spend. Extra users are $20 each. 7-day free trial on Basic, Workflow and Agency. A card is required and billing starts automatically after.
What are Foreplay's strengths and limitations?
Strengths
- You save ads from Meta, TikTok and LinkedIn ad libraries with unlimited saves on every plan.
- You search a large ad database and track competitors around the clock.
- You get a lower entry price, $49 a month billed annually, and a price that does not follow ad spend.
- You share saved ads with your team in folders and boards, and build briefs with storyboards and scripts.
Limitations
- We saw no automation rules on Foreplay's pages.
- Foreplay's pages describe no way to create campaigns, and no publishing of ads.
- We saw no image ad generation on Foreplay's pages.
- G2 lists 129 reviews. In 10 recent ones, from February to October 2026, 9 praise its research and inspiration and 1 mentions messy, low-quality ads in its library.
Who should use Foreplay?
Foreplay fits if you want
- Creative teams and agencies that collect and study ads for inspiration and briefs.
- It saves and organizes ads, lets you search a large ad database and tracks competitors.
- Pricing: from $49 a month billed annually.
Choose Madgicx instead if you want
- Madgicx has ready-made and custom automation rules.
- Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve.
- Madgicx analyzes which creatives and lines of copy bring results on your live ads.
- Seats and ad generations are unlimited in every plan, from $45 a month.
Foreplay vs Madgicx in brief
| Foreplay | Madgicx | |
|---|---|---|
| Campaigns built from chat |
Foreplay's pages describe no way to create campaigns, and no publishing of ads.
|
Campaigns, ad sets and ads, on your approval
|
| Automation rules |
We saw no automation rules on Foreplay's pages.
|
Ready-made and custom rules
|
| Copy and creative analysis on live ads |
Lens has reports and creative test analysis from the Workflow plan up. The pages we read do not say which ad accounts it reads.
|
Which creatives and lines of copy bring results
|
| Free plan or trial |
7-day free trial on Basic, Workflow and Agency. A card is required and billing starts automatically after.
|
A 7-day free trial
|
| Price | From $49 a month billed annually | From $45 a month, with unlimited seats and generations |
Our verdict: for Meta advertisers, choose Madgicx
Foreplay fits creative teams that save, search and track other brands' ads. If you run your own Meta ads, Madgicx does more with them. Madgicx has ready-made and custom automation rules. Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve. Seats and ad generations are unlimited in every plan, from $45 a month.
How we review: methodology
- What each tool generates, researches or analyzes: images, video, text and ad libraries.
- Whether the tool scores new ads, analyzes live ads or both.
- What the price buys: credits, generations or seats.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with Foreplay. We use its pricing and product pages (foreplay.co) and the most recent G2 information we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Foreplay's pricing page disagrees with itself on Spyder brand limits, so we do not quote them.
Frequently asked questions
How much does Foreplay cost?
By users and tracked brands: Basic $59 a month ($49 billed annually), Workflow $175 ($149), Agency $459 ($389). Price follows users and tracked brands, not ad spend. Extra users are $20 each.
Does Foreplay have a free trial?
7-day free trial on Basic, Workflow and Agency. A card is required and billing starts automatically after.
Can Foreplay track competitor ads?
Yes. Spyder tracks competitor ads around the clock, with ad history up to three years. It is not included in the Basic plan.
Can Foreplay make ads?
We saw no image or video ad generation on its pages. It helps you build briefs with storyboards and scripts.
Foreplay vs Madgicx: which should you pick?
If you run your own Meta ads, pick Madgicx. Madgicx has ready-made and custom automation rules. Seats and ad generations are unlimited in every plan, from $45 a month.
Sources
- Foreplay pricing, reviewed 5 November 2026
- Foreplay home page, reviewed 5 November 2026
- Foreplay on G2, reviewed 15 October 2026
- Madgicx pricing, reviewed 5 November 2026
