Arcads vs Atria: AI Actors and Video Ads or Creative Strategy and Ad Research
Arcads fits marketers who want talking-actor video ads made with AI instead of hired creators. Atria fits teams that want ad research, creative analysis and an AI teammate in one tool.
Choose Arcads if you want video ads with AI actors and quick edits, without filming. Choose Atria if you want to research competitor ads, see what wins in your account and make new ads from it. If you also need an AI assistant that works with your Meta ad account, Madgicx does that, from $45 a month.
See how we reached this recommendation| Arcads | Atria | |
|---|---|---|
| How you pay | Monthly credits: Starter 8,000, Creator 16,000, Pro 48,000, Scale 96,000 and Business 192,000, plus a custom Enterprise plan. Its public pages show no dollar prices. | Plans are monthly seats and AI credits: Core $129 a month, Plus $343, Business $959, all billed annually. Enterprise is custom. |
| Free plan or trial |
A 72-hour free trial with 1,000 credits and all features. A card is required but not charged during the trial, and Starter begins after 72 hours unless you cancel.
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Its pricing page has a Start for free button but does not state a trial length or terms.
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| Image ads |
Static ads from a product image, and product and lifestyle images.
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Its AI teammate, Raya, turns winning formulas into new ads, and its help center describes image ad generation.
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| Video ads |
A library of 1,000+ AI actors, a choice of video models and tools to edit, translate, extend, subtitle and remix video.
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Not confirmed: its help center describes static image ads, and we could not confirm video generation as live. |
| Scoring new ads before launch |
We saw no scoring of new ads on its pages.
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Its home page says Raya grades every ad and tells you what to fix, and that you can know which concepts will win before you build them.
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| Analysis of your live ads |
Its agent, Mark, analyzes a Meta campaign and clones the winning ad. We saw no wider analysis of live ads.
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Raya analyzes your brand and ads and shows what is winning, with competitor and customer insights layered on.
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| Ad inspiration and research |
We saw no ad library or inspiration feed on its pages.
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An ad library of competitor ads, plus MCP access to research ads in Claude, ChatGPT and other agents.
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| Publishing to ad accounts |
Mark can publish a new Meta ad from a winning one. Other ads are ready to upload, so you upload them yourself.
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Its home page says Raya batch uploads dozens of creatives to Meta and that you launch with a click.
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| G2 rating | No G2 rating found | 5.0 from 22 reviews |
Where they differ
How the price grows
Arcads: Plans grow by monthly credits, from 8,000 on Starter to 192,000 on Business, and the higher plans add API access, team seats and custom actors. Its public pages show no dollar prices. Atria: Atria's price grows with seats, AI credits and ad accounts, and extra seats cost $20 a seat a month. Its pricing page also shows a Black Friday offer of up to 41% off.
Who each is built for
Arcads: Arcads is built for marketers and ecommerce brands that want UGC-style video ads with AI actors. Atria: Atria is aimed at marketing and creative teams, with plan limits on ad spend of $500,000 a month on Core and $1 million on Plus.
What each one is built to do
Arcads: Arcads generates talking-actor video ads from a script, with AI actors you choose or create, and lets you edit the result with AI tools. Its agent, Mark, can analyze a Meta campaign and run scheduled routines. Atria: Atria combines a competitor ad library, analysis of your own ads and an AI teammate named Raya that suggests and makes new ads. It also offers an MCP connection to other AI tools.
What reviewers say
Arcads: G2 shows no reviews yet for Arcads. Atria: G2 lists 5.0 from 22 reviews, under the name Atria AI.
Price
| Example | Arcads | Atria |
|---|---|---|
| Entry level | Starter: 8,000 credits a month. Its public pages show no dollar price | Core: $129 a month billed annually (list $219), 5 seats, 4,000 AI credits and 5 ad accounts. |
| Mid level | Pro: 48,000 credits a month, with API access, team seats, custom actors and ElevenLabs voices. Creator and Scale sit between Starter and Business | Plus: $343 a month billed annually (list $549), 8 seats, 10,000 AI credits and 10 ad accounts. |
| Larger or custom | Business: 192,000 credits a month. A custom Enterprise plan is also offered. Its public pages show no dollar prices | Business: $959 a month billed annually (list $1,549), 15 seats and 25,000 AI credits. Enterprise is custom. |
Our verdict
Choose Arcads if
- You get a library of 1,000+ AI actors, or you can create your own avatar.
- You get a choice of video models, including Seedance and Kling.
- You get tools to edit, translate, extend, subtitle and remix a video.
Choose Atria if
- You get MCP access to research ads from other AI tools.
- You get 5 seats on the entry plan, with a clear list price.
- You get a library of competitor ads next to analysis of your own account.
Neither fits when
You need what happens after the creative. Madgicx's MCP connector lets an AI assistant work with your Meta ad account. Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve. Madgicx analyzes which creatives and lines of copy bring results on your live ads. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- What each tool generates, researches or analyzes: images, video, text and ad libraries.
- Whether the tool scores new ads, analyzes live ads or both.
- What the price buys: credits, generations or seats.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (arcads.ai and tryatria.com) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Arcads has no public pricing page and its pages show no dollar prices, so we link no pricing source and quote no price. Atria's help center and pricing page were read on 5 November 2026. Some product pages did not load, so its feature rows rest on its home page, pricing page and help center.
Frequently asked questions
How much do Arcads and Atria cost?
Arcads is priced in monthly credits, with no public dollar prices. Atria is from $129 a month. Arcads entry level: Starter: 8,000 credits a month. Its public pages show no dollar price Atria entry level: Core: $129 a month billed annually (list $219), 5 seats, 4,000 AI credits and 5 ad accounts.
Does Arcads have a free trial?
A 72-hour free trial with 1,000 credits and all features. A card is required but not charged during the trial, and Starter begins after 72 hours unless you cancel.
Does Atria have a free trial?
Its pricing page has a Start for free button but does not state a trial length or terms.
Can Arcads publish ads to Meta?
Its agent, Mark, can analyze a Meta campaign, clone the winning ad and publish a new Meta ad. Other ads come ready to upload, so you upload them yourself.
Can Atria make video ads?
Its help center describes static image ads from Raya. We could not confirm video generation as live, so check with Atria.
Sources
- Arcads on G2, reviewed 5 November 2026
- Arcads home page, reviewed 5 November 2026
- Arcads help center, reviewed 5 November 2026
- Atria on G2, reviewed 5 November 2026
- Atria pricing, reviewed 5 November 2026
- Atria home page, reviewed 5 November 2026
- Atria help center, reviewed 5 November 2026
- Madgicx pricing, reviewed 5 November 2026
