8 Tools to Manage Meta and Google Ads From One Dashboard

The 8 tools at a glance

Why is it hard to manage Meta and Google ads across several accounts?

Each platform reports in its own way, so one view of your results takes work. Meta and Google count conversions differently, use different naming and give you separate tables. With several accounts or clients, three jobs stack up.

• Cross-account reporting. You want spend, ROAS and cost per result for every account in one place, without exporting CSVs.
• Bulk optimization. Pausing, scaling and renaming across many campaigns is slow when you do it one account at a time.
• Setup and access. Every new client means new permissions and a new report to build.

The right tool depends on which of these hurts most. Reporting tools solve the first. Rule and AI tools solve the second. For a quick read of what a good dashboard shows, see our guide to an ads management dashboard.

The 8 best tools to manage Meta and Google ads from one dashboard

Madgicx

Madgicx is the agentic AI advertising platform for Meta ads. Its One-Click Report and dashboards bring Meta, Google Ads, TikTok, Shopify and Klaviyo data into one place, with reports you can share with every client by link or PDF. The optimization side is Meta only, so Google Ads stays a reporting and analysis source.

For the Meta half of your work, AI Marketer audits the account and prepares recommendations, and you review and approve them in one click. Ads Manager 2.0 gives you smart filters and bulk actions across campaigns, ad sets and ads, and Automation runs your rules on Meta campaigns around the clock. The Madgicx Google MCP adds read-only analysis of Google Ads accounts, including custom GAQL queries, from Claude, ChatGPT or another AI assistant.

• Best for: e-commerce brands and agencies whose spend centers on Meta and who want Google data beside it.
• Price: plans start at $45 a month, priced by ad spend, with a 7-day free trial (current Madgicx plans).

Bïrch

Bïrch, formerly Revealbot, is for media buyers who want to write every rule themselves. Rules with nested conditions pause or start campaigns, change budgets and bids and send alerts, checked as often as every 15 minutes, and a library of ready-made strategies helps you start. Rules run on Meta, Google Ads, TikTok and Snapchat.

It also has an AI chat that reads performance, edits existing Meta ads and drafts rules for you to review, plus preset reports and cross-platform reports. Its help center says the chat can't create campaigns.

• Best for: hands-on media buyers who want rule control on several platforms.
• Price: $49 or $99 a month, priced by your ad spend across connected platforms, with Enterprise by quote. A 14-day free trial, no credit card.

Optmyzr

Optmyzr is built for PPC teams that manage Google Ads first. A Rule Engine runs weekly or monthly on Essentials, daily on Premium and hourly on request on Enterprise. A Rapid Campaign Launcher comes on every plan, and its pages say Meta and LinkedIn tools are included with every plan.

An AI Sidekick assistant and AI performance summaries help with analysis, and reporting is delivered weekly, monthly or daily depending on the plan.

• Best for: PPC teams and agencies where Google Ads is the core channel and Meta is secondary.
• Price: priced by monthly ad spend in euros. At the lowest bracket (up to EUR 25K), Essentials is EUR 209 a month billed annually and Premium is EUR 272. A 14-day free trial, no credit card.

Ryze AI

Ryze AI puts an AI chat on your connected accounts. It proposes changes as approval cards with before and after numbers, and the chat can create campaigns, adjust budgets, and pause or resume. It connects Meta, Google Ads, Microsoft Ads, TikTok, LinkedIn, Snapchat, Reddit and ChatGPT Ads.

It has no rule builder on its pages; it offers scheduled daily, weekly or monthly tasks with recaps by email or Slack. Agent-run campaigns are a separate option that costs a share of managed spend.

• Best for: small teams that spread budget over several ad platforms and want one flat price.
• Price: $89 a month for Paid Ads or $279 for Agency, with a 7-day free trial.

Databox

Databox is a dashboard tool that connects 130+ tools, spreadsheets, databases and APIs. Its pages show dashboard templates and a large metric library, and an AI analyst called Genie answers questions in plain language. Each plan caps the number of data sources.

It is for reading your numbers. We saw no description of changing campaigns or budgets inside an ad account.

• Best for: teams that want one dashboard for ads, analytics and CRM data.
• Price: it has a free plan with one dashboard. Paid plans start at $71 a month billed annually, and the Agency plan from $79. A 14-day trial of any paid plan, no credit card.

AgencyAnalytics

AgencyAnalytics gives each client their own dashboard and report from 90+ marketing integrations. Every client gets a portal with your logo, colors, custom domain and custom email. Reports and report scheduling are on every plan, and it adds goals, benchmarks and forecasting.

AI insights, Ask AI and MCP access for ChatGPT and Claude help with analysis. It reports, alerts and detects anomalies; we saw no way to change a client's ads from it.

• Best for: agencies with many clients that want a client portal and a price per client.
• Price: $20 per client a month billed annually, with monthly billing also offered. A Volume plan for 25 or more clients is priced by sales. A 14-day free trial.

Swydo

Swydo is a reporting tool for agencies. Its home page lists 38+ integrations including Google Ads, Facebook Ads, LinkedIn Ads and Google Analytics 4. It offers pre-built report templates, a drag-and-drop builder, KPI boards and unlimited dashboards and reports on every plan.

Automated report sending has no limit, and an AI report builder writes summaries. Everything it describes is reporting, alerts and data-connection checks, not campaign changes.

• Best for: agencies that send branded reports to many clients.
• Price: one plan with every feature, from $69 a month, with a 14-day free trial and no credit card.

Supermetrics

Supermetrics moves ad and analytics data into Looker Studio, Google Sheets, warehouses and AI chats such as Claude, ChatGPT and Microsoft Copilot. Plans cap data sources: 2 on Starter and 7 on Growth. Its Supermetrics Studio builds dashboards from a description, and it offers an MCP server for your own AI assistants.

Its home page also says you can change a live campaign, move spend or pause campaigns from a chat or dashboard. We did not check how far that goes.

• Best for: analysts who want ad data in the spreadsheet or BI tool they already use.
• Price: Starter is EUR 49 a month (EUR 39 billed yearly) and Growth is EUR 199 (EUR 159 yearly). Enterprise is a custom quote. A 14-day free trial of any connector.

How do you report across client accounts?

Pick a tool that builds one dashboard per client from the same template, so every client sees the same metrics in the same order. Agency tools such as AgencyAnalytics and Swydo are strongest here. Madgicx gives you client-ready reports by link or PDF from One-Click Report, with Meta, Google Ads, TikTok, Shopify and Klaviyo data together.

Check three things before you commit: how many data sources each plan allows, whether reports go out on a schedule, and whether clients see a branded view or a shared link.

How do you optimize campaigns in bulk across accounts?

Rules, bulk filters and AI recommendations all do this job. Bïrch and Optmyzr run rules you write. Ryze AI proposes changes in chat. In Madgicx, Ads Manager 2.0 lets you filter and act on many Meta campaigns, ad sets and ads at once, and Automation runs your rules against Meta campaigns 24/7.

Whatever you pick, keep a human in the loop for budget changes. Review each change before it goes live, especially on client accounts.

How do you choose a tool for Meta and Google ads?

• Most of your spend is on Meta: Madgicx. You get Meta optimization and Google reporting in one place.
• Most of your spend is on Google: Optmyzr, with its Meta tools as a secondary option.
• You write your own rules on several platforms: Bïrch.
• You send reports to many clients: AgencyAnalytics or Swydo.
• You work in spreadsheets or BI tools: Supermetrics or Databox.
• You want a chat to propose changes across many platforms: Ryze AI.

Count your ad accounts, your platforms and your clients first. A per-client price like the one AgencyAnalytics charges grows with each client, while an ad-spend price like the ones Madgicx and Bïrch charge grows with your budget.

Managing Meta and Google ads together with Madgicx

Connect your Meta and Google Ads accounts, then use One-Click Report to see spend and results side by side. Use AI Marketer on your Meta account: it finds what is working and what is wasting spend, prepares the actions, and you approve them in one click. Ask Copilot, the assistant built into every page of the app, why ROAS changed, and it answers from your own account data.

If you work through Claude or ChatGPT, the Madgicx Google MCP reads your Google Ads data and the Madgicx Facebook MCP lets you analyze Meta accounts and change status, budgets and bids from the same assistant. Madgicx is an Official Meta Business Partner, trusted by 200,000+ advertisers and rated 4.6 out of 5 on G2 from 220+ reviews.

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