How do you choose the best Facebook ads reporting tool for you? We reviewed the top 5 tools on the market so you can find the right tool for your specific needs.
There are around 25,000 SaaS companies as of the end of 2021, with 7,000 of them being marketing tools alone. With all the software available, picking the right Facebook ads reporting tool can feel like trying to find a needle in a haystack.
In this post, we'll take a dive into the 5 leading Facebook ads reporting software available in 2022. We'll be covering the features and unique value of each platform, as well as the price, so you'll know exactly which tool is right for your business by the end.
Without further ado, let's jump in!
Why do you need a Facebook ad reporting tool?
Before we get into the specifics of the top Facebook ads reporting tools, let's take a moment to see why we need one of these tools (and what we should be looking for in one).
While Facebook's Ads Manager is both native and free, there are a few key reasons why you'd need to use a paid tool instead:
- Ease of use. One of the biggest hurdles for those just starting with Meta ads is how difficult the interface is to navigate without prior experience. Several of the paid tools we'll be covering today are made for beginners, which can make getting started less scary.
- Save time with automation. Those with marketing agencies or who manage Enterprise-level ad spend often find that they spend more time in Ads Manager during their workday than they'd like. Using an ad platform that's custom-tailored for automated ad creation, audience targeting, and automated reports can help shave hours off your work week.
- Detailed analytics and custom insights. With over 350 metrics and ad terms available, understanding your Facebook ad performance can be a chore. With the right reporting tool, you can focus on the metrics that directly relate to increased returns and disregard the ones that simply clutter up your dashboard.
Now that we understand the benefits of using a Facebook ads tool, let's cover the top 5 most popular tools on the market.
The 5 best Facebook ads reporting tools out there
Each platform on this list has features that set it apart from its competitors. In this section, we'll cover some of the top tools that each type of marketer—from beginner to expert—will find useful.
The first Facebook ads reporting tool on our list is our personal favorite, Madgicx :)
Automation is the name of the game for Madgicx, and indeed you see this same theme repeated throughout all the features of the platform. Combine this with its revenue-focused insights, and you have a platform that many eCommerce marketers and agencies drool over.
Struggling with Facebook ads reporting is one thing, but trying to view data across multiple channels seems impossible. At least until Madgicx’s One-Click Report.
One-Click Report pulls data from Meta ads, Shopify, Google Ads, Google Analytics, and TikTok into one easy-to-use tool. It also offers an array of pre-made templates for every marketer, allowing you to generate a report instantly, no matter which metric you prefer.
It also lets you track key cross-channel metrics in real time, including your net profit, MER, and blended ROAS. This way, you can track your business results and make data-driven decisions in an instant without spending hours compiling data from different e-com channels.
And while this would be a pricey tool anywhere else, Madgicx lets you get started for free.
To help ensure you're making decisions based on accurate data, Madgicx also offers a tracking solution called Madgicx Cloud Tracking (MCT), which takes care of the pesky problems that arose from the iOS14 changes and prepares you for the upcoming changes (iOS17 and Google's Privacy Sandbox).
MCT is a server-to-server tracking system that sends accurate data back to Facebook so it can optimize your ad account properly. Our team of tracking experts will set up a first-party tracking system for you in 2 days, and the best part is that you can try it for 14 days free of charge!
With the Madgicx Facebook Dashboard, you'll be able to see all of the top metrics you need in one dashboard as well as view that data by each stage of the funnel.
If standardized dashboards aren't your thing, never fear. You can change the metrics in the dashboard to view only those that are the most important to you.
Raise your hand if you've been personally victimized by Facebook ads reports. ✋
As every marketer can attest, creating and updating reports for your seniors or clients can be a daunting process. Luckily, Madgicx's Automated Reporting feature takes the hassle out of that process.
With Automated Reporting, you simply need to choose the metrics you want to focus on in your report. Madgicx will automatically create and update the charts and graphs you need to effectively present your Facebook ad campaign data.
The automated reporting tool also has a special white-labeling option, which makes customizing reports for your agency clients easier than ever.
If you've ever dreamed of a world where Ads Manager actually saves you time, you're in luck–Ads Manager 2.0 is here to save you time and money.
With Ads Manager 2.0, you can view and manage all of your campaigns, ads, and ad sets (just like with Ads Manager) while being able to see how any changes will impact these ads in real-time. To help you save even more time, you can edit any part of your campaigns (budget, creative, run date, etc.) across your entire account with the click of a button.
While you may assume a tool like this would have a huge price tag, that couldn't be further from the truth.
If you’re looking for a pure analytics tool, Madgicx has a la carte plans for analytics starting at just $19/month (or $11/month for annual plans). You can get everything Madgicx has to offer starting at $55/month (or $44/month on an annual plan). It should be noted that these are just the starting prices and your final price depends on ad spend. You can start a free trial to test it for 7 days.
Whatagraph is a marketing reporting tool that lets agencies and in-house marketers create functional and beautiful reports in a matter of minutes. Besides Facebook ads, you can also use it to report on a number of other platforms.
40+ data sources
You can create a Facebook ads report or a cross-channel report combining this platform with a variety of other platforms such as Google Ads, Google Analytics, LinkedIn, Tiktok and many others.
100+ report templates
Don't know how to create a Facebook ads report? Simply start from a template.
Fully customizable reports
Change all aspects of your reports - the colors, fonts, images, the URL of the report and more. You can also white label your report for a fully custom feel for your clients.
Whatagraph starts at $199 per month which includes up to 25 data sources for 5 team members. There's a free trial available.
The next Facebook ads reporting tool up to bat is AdRoll. While most of the tools here today will focus on Meta ads, AdRoll goes a step further by adding other social platforms and email ads into its repertoire.
Let's see how they compare to others on the list.
The main benefit of AdRoll is its diverse ecosystem—AdRoll covers ad campaigns across Facebook, Instagram, Pinterest, and TikTok. If you're tired of switching back and forth between ad platforms, AdRoll could be a solid choice for you.
You also get access to AdRoll's Display Targeting network, which can get your ads on Display Exchanges like AppNexus, Facebook, DoubleClick, Yahoo, and Rubicon.
If you need an ad tool and email marketing combo, this might be your holy grail. In addition to featuring the ability to create ads across multiple platforms, you can also sync automated email campaigns to target your same audience in one place.
They also feature a large library of email templates that you can customize to fit your brand's theme. You can also use their forms tool to add signup boxes to your website so you can reach your audience when and where you need them.
This wouldn't be a great Facebook ads reporting article if we didn't cover the insights and reporting function of all the software on our list.
Given their platform covers ads across various channels, it's no surprise to see that you can also view campaign performance across all of these platforms in one place.
AdRoll will also let you know which channels had the biggest increase or decrease in spend and highlight which you should be focusing on to increase your revenue.
At first glance, AdRoll's pricing seems too good to be true. Their starter plan is limited but free, and their growth plan starts at $25/month.
While this stays true for the advertising component, there are extra costs if we factor in the email marketing tool. The allowance for email contacts is 5k and 20k respectively, but adding in more emails will result in additional add-on charges.
Next on our list is Italian-born and bred AdEspresso. While AdEspresso focuses mainly on beginner advertisers and agencies, there are some additional features that set it apart from the competitors on the list.
Let's explore AdEspresso in-depth!
Split testing is AdEspresso's raison d'être—and it's apparent by how it's incorporated into everything in the platform.
With their tool, you can easily split test every part of your ads—from copy to audience—in just a few clicks. This not only applies to the standard Facebook ads, but to Instagram and Google Ads as well.
In addition to their bolstered split testing, AdEspresso also offers analytics that are color-coded and beginner-friendly.
Their main dashboards highlight the top metrics marketers care about and give you the ability to deselect the ones that don't. If you find yourself overwhelmed by the native Ads Manager display, AdEspresso could be a good alternative.
If you're still struggling with the basics of Facebook and Google Advertising, AdEspresso has your back with AdEspresso University.
Inside this tool, you'll find beginner courses on both Facebook and Google Ads. While these cover the bare fundamentals and are aimed at novices, they still contain valuable information that every marketer can take advantage of.
The pricing of AdEspresso depends on two things—ad spend and features.
Those who are just starting out and have a small budget of under 1k a month would do well with the starter plan at $49/month. Unlimited ad spend starts on the next tier for $99/month, and adds on cool perks like white-label reporting and additional seats for a team.
While pricey, the Enterprise-level plan ($259/month) also gives you access to a dedicated Facebook and Google Ads consultant to help ease your marketing woes.
Last (but not least) on our list is Smartly.io. Smartly.io claims to have automation built throughout their platform, but so have many others on our list today.
Let's see how it stacks up against the others on the list.
Inside Smartly.io's Creative Editor lies an automated ad builder that allows you to personalize your ad content at scale.
With this tool, you can personalize a vast array of templates with your logo, colors, and product images to create the perfect ad for your campaign. It can also translate your ad to different languages and personalize your audience and their location.
Just like others on this list, Smartly.io also chooses to feature cross-platform ad capabilities. Namely, Facebook, Snapchat, Pinterest, and Tiktok.
From their dashboard, you can quickly monitor, edit, and scale your campaigns in one view. Those with specific goals can view campaign data from all your sources to automatically move your budget to the highest performers instead of having to manually do so each day.
With this kind of automation and creation comes a hefty price tag. Their pricing is based on ad spend, with any spend at 170k or lower costing $7,500 a month.
If you're just starting out or are not in a place where this sort of budget is feasible, you'd do well with another platform on the list.
In this article, we've covered the top 5 leading Facebook ads reporting tools on the market. We've highlighted the key features of each tool, how they differ, and how much they'll cost you.
As you can see, Madgicx has the most comprehensive reporting tool in the market, and it is the only platform that combines insights with execution. Try it for free today, and see for yourself :)
Madgicx's One-Click Report lets you build reports quickly and see live performance data across different channels, so you can skip hours of data compilation and make better marketing decisions faster.
Tory is a digital marketing specialist and the current Marketing Manager of Breadcrumbs.io. She's been featured in various high-profile marketing blogs like Hootsuite, AdEspresso, and Databox and holds certificates for both Google and Facebook Ads. In her spare time, she gardens and paints from her house in the Florida panhandle.