Think You Know the 10 Best Facebook Ads Reporting Tools?

With over 5 billion active users across Facebook and Instagram, there’s no debate that one of the most powerful ways to advertise online is through Facebook ads. But, with its effectiveness comes a lot of competition. Advertisers (marketing agencies or in-house marketers) need to be quick to run, analyze, and optimize ads to increase performance. 

Without the right Facebook ads reporting tool, you end up missing insights and missing out on increasing your reach and conversions. Or worse you might end up not keeping track of your ad spend. (My credit card screamed as I wrote that last sentence)

In this blog, we’ll help you identify the most popular Facebook ads reporting software available in the market (goodbye, complicated spreadsheets) and what their strengths are so that you can find the one that is right for your business.

What is a Facebook ads reporting tool?

A Facebook ad reporting tool is a platform made specifically to analyze and interpret the performance of your Facebook ad campaigns so you can optimize them and set up high-performing ads. 

While Facebook provides reporting within the Meta Business Suite, a third-party ad reporting tool lets you do much more: 

• Provide a holistic view of your ad metrics in a unified dashboard and data about other marketing channels (like Google Ads, TikTok, etc).
• Enable data visualization with charts and graphs, allowing you to identify trends and patterns as well as compare different campaigns or even the same campaign across different platforms, demographics, etc.
• Customize how your insightful reports look to fit your priorities.
• Automate Facebook ad data and report delivery so that they are automatically sent to your inbox.
• Provide easy access to valuable (and actionable) insights.

The 10 best Facebook ads reporting tools

1. Madgicx

Ideal for: Businesses of all sizes looking for powerful data reporting and optimization

Madgicx is your complete tool for Meta ad optimization and ad management. It leverages AI to let you track and analyze results, automate workflows, improve creatives, and optimize your Facebook ads campaigns.

It has multiple Facebook ad reporting tools. The most popular one is the One-Click Report, where ad managers can link multiple channels and access all their data in one centralized dashboard.

Another Madgicx tool we’d like to highlight is the 360° Meta Audit, where you can manage all your Facebook analytics in one place and view insights for all aspects of your ad management, such as budget distribution, creative performance, and audience segmentation.

Pros:

• AI capabilities reduce the need to spend on consultants for analysis and insight execution. It also helps optimize ad bidding
• Smooth onboarding and setup
• Custom widgets to highlight your key performance indicators
• The ability to use existing report templates AND create custom reports
• Reduces manual workload through robust automation features
• Provides insights on optimizing ad creatives as well
• Personalized and responsive customer support team
• Helps you interpret Facebook-only (or cross-channel, blended) raw data in one view

Another huge pro for Madgicx is the fact that it is the only tool in this list that is an all-in-one solution for Meta ads. Here’s a quick overview of what it offers: 

• AI marketer: Your personal media buyer. The AI marketer gives you optimization suggestions. 
• Automation: Automatic optimizations and adjustments made directly from the platform
• Creative production: Madgicx lets you browse ads for inspiration in its Ad Library, create design briefs, get your ads designed for you, and launch them directly from the app
• Audience targeting tools: Madgicx allows you to launch pre-packaged audiences in minutes to ensure full funnel coverage

Cons:

• There is a learning curve due to the app's comprehensive nature. However, customer service makes it easier for clients to get started

Madgicx starts at $29 per month for the One-Click Report tool, which lets you build a unified dashboard for detailed, cross-channel performance reporting. 

Get started with a 7-day free trial of Madgicx now.

2. Whatagraph

Ideal for: Large to enterprise businesses that want to automate their marketing reports.

Whatagraph is a reporting platform for monitoring marketing performance. It leverages automation to simplify data analysis.

Pros:

• Automated reporting feature makes it easy to compare different data sources
• It is known to be intuitive and easy to use.
• Customer service is prompt and helpful

Cons:

• There are limitations in customization. You need to reach out to customer support to set them up
• Integrations with some common marketing apps are not smooth

Whatagraph starts at $249 per month.

3. AdRoll

Ideal for: eCommerce businesses specifically

AdRoll is an advertising platform best known for executing multi-channel ad campaigns, especially for maximizing retargeting ads.

Pros:

• It has a user-friendly interface, and clients can quickly get used to the platform
• It simplifies campaign setup

Cons:

• There are limitations to being able to prioritize specific conversion events
• It lacks depth in reporting

AdRoll's base plan has a pay-as-you-go model, but for comprehensive reporting and insights, it starts at $36 per month.

4. AdEspresso

Ideal for: Small to medium-sized businesses and agencies looking for a holistic ad manager.

AdEspresso lets you create, manage, and analyze your ads in one place.

Pros:

• Best known for its A/B testing feature to maximize the CTR for your ads
• Smart optimization lets you manage your ad budget effectively

Cons:

• Limited integration options and requires custom development for some popular channels

AdEspresso starts at $49 per month.

5. Funnel

Ideal for: Large to enterprise businesses who want solely data analysis.

Funnel is a marketing intelligence platform that allows you to dissect your data, optimize targeting, and make better decisions through this marketing data hub. 

Pros:

• Integrates with all your channels seamlessly to give you a comprehensive dashboard
• Straightforward and intuitive platform

Cons:

• Complex to set up and configure initially
• It requires maintenance to ensure data is organized

While Funnel offers a free plan, it has limitations. Their paid plans start at $120 per month, billed annually.

6. Swydo

Ideal for: Agencies and marketers, perfect for solely reporting and monitoring 

Swydo is a reporting and monitoring platform that lets you create a clean dashboard for your data analysis.

Pros:

• It’s perfect if you're looking for a platform that lets you create reports, but it’s not made for analysis and optimization
• They have a responsive and attentive support team

Cons:

• The tool doesn’t assist in optimization
• It doesn’t integrate with social media management tools
• It provides a simplistic visualization of your data

Swydo has a 14-day free trial. Pricing starts at $49 per month and is based on how many data sources you track.

7. Adzooma

Ideal for: Small to medium-sized businesses, needing fast and AI-driven reporting.

Adzooma provides performance reports and smart recommendations for your Facebook ads campaigns, allowing you to optimize your ad performance and save time.

Pros:

• The tool monitors and audits your ads consistently
• They have a quick and helpful customer support

Cons:

• It lacks many advanced features required by larger businesses
• Not all AI-based recommendations are relevant

Adzooma has a free plan that provides monthly reporting and analysis. Their Silver plan, priced at $69/month, gives weekly reports, while their Gold plan, at $179/month, provides daily reports.

8. Polymer Search

Ideal for: Medium-to-large businesses who want a data-specialized tool

Polymer Search automatically creates a smart dashboard for your data, allowing you to visualize and analyze it better.

Pros:

• Intuitive and user-friendly dashboard
• It’s made for data analysis and provides deep insights into your ads
• It allows you to create customizable reports for specific needs

Cons:

• There is a steep learning curve for people not familiar with advanced data analysis
• It is not specialized in ads, so it doesn’t provide insights and recommendations

Pricing starts at $25 per month. 

9. Quintly by Facelift

Ideal for: Large businesses that also prioritize competitor analysis and benchmarking.

Quintly by Facelift is the complete social media analytics tool, with an extensive data dashboard and advanced reporting features to manage all your campaigns.

Pros:

• Detailed view of all data, social media as well as ads
• Allows you to create team-specific dashboards

Cons:

• It has a long onboarding process and a steep learning curve for people new to data analysis
• It isn’t specialized in ad management
• The pricing plan is restrictive

Quintly's pricing starts at $315 per month, billed annually.

10. Wicked Reports

Ideal for: Large to enterprise eCommerce businesses looking for a data and marketing attribution tool

Wicked Reports is a cross-channel multi-touch marketing attribution platform, primarily for eCommerce businesses.

Pros:

• It provides advanced attribution models for tracking ROI and improving spend
• It lets you set up charts and reporting that give you a better perspective and simplify decision-making

Cons:

• The dashboard is slightly complex to navigate
• It’s expensive for smaller businesses

Plans start at $500 per month.

Facebook ads reporting FAQs

How do I track my Facebook ad performance?

Facebook makes it easy for you to view and track the performance of your ads.

1. From your Business Manager account, click on "Ads" from the left menu bar.
2. You can analyze based on campaigns, ad sets, or ads. 
3. Click on "View results" for the campaign or ad you want to get a detailed look at.

How do I extract a Facebook ad report?

Here's how you can export a Facebook ad report within your Facebook Ads Manager: 

1. From your Facebook ads dashboard, navigate to ads reporting through the left menu bar under Business tools under Analyze and Report.
2. In ads reporting, you can create a custom report or a report from a template. 
3. Once you've customized your report based on your goals and requirements, save it. 
4. You can then view, duplicate, or delete the saved report. 
5. You can also have the report automatically sent to your email on a daily, weekly, or monthly basis. 
6. To export it, click on the "Export" button on the top right of the report screen.

Here’s an extensive guide on how to extract a Facebook ad report.

Alternatively, if you use a third-party tool to manage your Facebook ads reporting, the tool will simplify reporting for you. With a dedicated ad reporting tool like Madgicx, you have access to advanced reporting features, letting you automate reporting sending, adding flexibility in how you analyze your data, and simplifying how you get insights.

Increase conversions with the right Facebook ads reporting tool!

With an ad reporting tool that fits your business needs, you can maximize your ad budget and run ads that bring you the best results. We hope this guide helps you make an informed decision and pick the right reporting tool for you.

A Facebook ad reporting tool like Madgicx is built for easier and more powerful reporting. You get a breakdown of all the data from your Facebook ads accounts (and your other channels) and all the insights you need to optimize your ads without doing the heavy lifting of making sense of your data.

One apparel brand, Tahylor Made, saw a 28% increase in acquisition ROAS once they started using Madgicx. 

Try Madgicx for your Facebook ads reporting and improve your ad performance now.