Use Wix's built-in Meta Pixel and CAPI integration: in your site dashboard open Marketing Integrations, click Connect under Meta Pixel & CAPI and sign in to Facebook. It needs a premium plan and a connected domain. Wix Automations is a separate tool and has no Meta action in Wix's documentation.
TL;DR
- Wix connects the Meta Pixel and the Conversions API in one place: Marketing Integrations.
- You need a premium plan, a connected domain, and a domain verified on Facebook.
- The Pixel sends browser events. The Conversions API sends server-side events.
- To switch from an older standard pixel, delete it, refresh and reconnect.
- Wix Automations has a Send HTTP request action, but Wix does not list a Meta action.
- You cannot disconnect the pixel once you have created a campaign.
What you need
- A Wix site on a premium plan with a connected domain.
- Your domain verified on Facebook.
- A Facebook account with access to your Meta pixel and business account.
The two Wix tools compared
| Marketing Integrations: Meta Pixel & CAPI | Automations | |
|---|---|---|
| What it is | A built-in connection to Meta | A trigger and action builder |
| Sends to Meta | Yes, browser events and server-side events | No Meta action listed by Wix |
| Setup | Connect with Facebook, a few clicks | You build each automation |
| Skill needed | None beyond account access | Webhook knowledge for HTTP requests |
Step 1: Meet the requirements
Wix says you must upgrade your site to use this feature and connect a domain. Before you connect, you need to verify your domain on Facebook. If your site has an older standard Meta pixel, Wix says to delete it, refresh the page and reconnect.
How to check: your site is on a premium plan, the domain is connected and the Facebook domain verification shows as done.
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Try for Free ($0 Trial)Step 2: Connect in Marketing Integrations
- In your site's dashboard, open Marketing Integrations.
- Click Connect under Meta Pixel & CAPI.
- Click Connect to Facebook, choose your profile and sign in if prompted.
- Click Next, grant permissions to Wix Marketing Tools, then continue through the next screens.
- Click Done.
How to check: after setup, you should start seeing data in Facebook Business Manager.
Step 3: Know what it sends
Wix says the Pixel tracks browser events on your site, such as product views, purchases and form submissions. The Conversions API tracks server-side events for your site instead of browser events. Meta's Conversions API developer page describes the Conversions API as a way to connect marketing data from a server or website platform to Meta systems, and it covers website events.
If your site uses a cookie banner, Wix says your Meta Pixel only gathers data after a visitor gives consent.
How to check: open Events Manager, browse your site and confirm events arrive. Our Conversions API check answer lists what to look at.
What about Wix Automations?
The query that brings people here often asks for a Wix automation that sends conversions to Facebook. Wix's list of automation actions includes sending an email, an SMS or a chat message, creating a task, updating Google Sheets and Send HTTP request, and it does not list a Meta or Facebook action.
Wix describes Send HTTP request as a way to send data to a third-party app or your own server using a webhook. You can send all the trigger data or map chosen fields. Wix says it requires prior technical knowledge and experience working with webhooks, and that calls to Wix's own APIs are not supported.
That is not the same as a Meta connection. Meta says events sent to the Conversions API need specific parameters, and customer details such as email must be hashed before sending. A raw trigger payload does not do that. If you need a custom flow, treat it as a developer project and test it in Meta's test events tool.
What are the limits?
Wix says it is not possible to disconnect this pixel if you have already created a campaign. Wix also says that disconnecting through Facebook means events may still be sent, and that using Facebook Ads with Wix connects the integration automatically, so disconnecting can affect current campaigns, budgets and statistics. Plan changes before you spend.
What is the most common mistake?
Adding a second pixel by hand, through custom code or a tag manager, on top of the built-in connection. Use one route so each event is reported once.
What should I do next?
Place a test order or submit a test form, then confirm in Events Manager that each event appears once and carries a server source. For the checklist, use how to check that the Conversions API is working.
Where Madgicx fits
Madgicx can do the server side for you. Madgicx Cloud Tracking hosts Meta's Conversions API Gateway and Signals Gateway and sends conversions to Meta from the server, so Meta sees and attributes more of your conversions. You stay in control of setup.
FAQ
Does Wix support the Facebook Conversions API?
Yes. Wix's Meta Pixel & CAPI integration in Marketing Integrations connects your site to your Meta business account, your pixel and the Conversions API.
Do I need a paid Wix plan to use the Conversions API?
Yes. Wix says you must upgrade your site, and you need a connected domain.
Can I send Wix automation events to Facebook?
Not through a listed Meta action. Wix Automations has a Send HTTP request action that sends data to a webhook, but you would build and test the Meta connection yourself.
Why is there no data in Facebook after connecting?
Check domain verification, cookie consent and whether you removed an older pixel first. Wix says a Meta Pixel on a site with a cookie banner only gathers data after consent.
Can I disconnect the Wix pixel later?
Not once you have created a campaign, according to Wix. Disconnecting through Facebook can leave events still being sent.
Related
- Answers: How do you set up the Conversions API?
- Answers: How can I check if my Meta Conversions API is working?
- Answers: Server-side tracking for Meta ads
- Glossary: Conversions API definition
Go deeper
For the options across platforms, read our Facebook Conversions API guide.
Sources
- Connecting a Meta Pixel and the Conversions API to your Wix site, Wix Help Center
- Wix Automations: Creating an automation, Wix Help Center
- Wix Automations: Sending an HTTP request, Wix Help Center
- Conversions API overview, Meta for Developers
