To make a Google Ads report with AI, connect an AI assistant to your account through the Madgicx Google Ads MCP and ask for the report in one prompt. The assistant reads performance for the dates you name, at account and campaign level, split by date, device or network, then writes the summary, the table and the comparison for you.
TL;DR
- One prompt gives you account totals, a campaign table and a comparison with the previous period.
- The figures are impressions, clicks, cost, conversions and the rates built from them, with cost in your account's currency.
- Google results can be split by date, device, hour, day of week, network or country, so you can ask for a daily trend.
- The connection is read only: it changes nothing in your Google Ads account.
- It takes a few minutes instead of an hour of exports and spreadsheets.
Who this is for
- PPC managers who send a weekly or monthly performance summary.
- Agency account managers who write client reports for several Google Ads accounts.
- Founders who want a plain-English read of last month without opening Google Ads.
Analyze Google Ads with your AI assistant
Search terms, keywords and schedules in plain words. Read only. Included in the 7-day free trial.
Try for Free ($0 Trial)The prompt to paste
Make a Google Ads report for my account [account name] for last month. Start with three sentences on how the month went. Then show the account totals: impressions, clicks, cost, conversions, cost per conversion and click-through rate. Then show one row per campaign, sorted by cost, with the same columns. Compare every figure with the month before and point out the three biggest changes.
A good report covers four groups of numbers:
- Reach: impressions.
- Engagement: clicks and click-through rate.
- Conversions: conversions and cost per conversion.
- Spend: cost, in your account's currency.
Follow-ups that work well:
Show cost and conversions for each day of the last 14 days for the top three campaigns.
Split the account totals by device and tell me which one has the lowest cost per conversion.
Show the same figures for each ad group in campaign [campaign name], then for its top keywords.
Show the Performance Max placements for campaign [campaign name], with cost and conversions for each.
The prompt works in any AI assistant connected to the Madgicx Google Ads MCP. To set it up, connect your AI assistant and add the Google Ads server address shown there.
What the MCP reads
- Your Google Ads accounts. The accounts you can reach, with currency and time zone.
- Performance for the dates you set. Impressions, clicks, cost and conversions at account, campaign, ad group or ad level.
- Splits. The same figures by date, device, hour, day of week, network or country when you ask for one.
For a comparison, the assistant reads the earlier period a second time and lines the two up. Cost comes back in your account's currency.
What the answer looks like
A short written summary first: how cost and conversions moved, and which campaigns drove the change. Below it, a table with one row per campaign and a column per metric, then a list of the biggest changes against the earlier period. If you asked for a split, you also get a second table or a day-by-day list.
Splits multiply the rows, so a daily split across many campaigns is long. Ask for the top campaigns, or one campaign at a time. Check your first report against Google Ads for the same dates and settings before you send it to a client.
Each follow-up is a different view: campaign, ad group, keyword, or see Performance Max placements.
What to do next
- Look at the searches behind the spend: read the search terms report.
- See which keywords earn their cost: check keyword performance.
- Find the hours that convert: find your best hours and days.
- If you also run Facebook ads, make one report for Facebook and Google ads in the same chat.
- For ideas on layout, see these client report examples.
It only reads your account
The Madgicx Google Ads MCP is read only. It analyzes your account and changes nothing: no budgets, bids, keywords or ads are edited. If the report points to something to fix, you make that change yourself in Google Ads.
Try it on your own account
The Google Ads MCP comes with a Madgicx subscription, alongside the Meta ads server, and the 7-day free trial includes both. If you send reports to clients every week, Madgicx's client reports put Meta, Google Ads, TikTok, Shopify and Klaviyo data in one place and share by link or PDF.
FAQ
Can AI make a Google Ads report for me?
Yes. Once an AI assistant is connected to your account through an MCP server, it can read your results and write the report from them. You give the dates and the format, and it does the rest.
How do I read the report?
Impressions are how often ads showed. Clicks are visits, and click-through rate is clicks divided by impressions. Conversions are the actions you track, and cost per conversion is cost divided by conversions. Cost is what you spent. Read them together: a campaign with many clicks and few conversions needs a closer look.
Can I download it?
The assistant writes the table for you to copy into a spreadsheet or email. For a file from Google, Google's help on saving and downloading reports from your statistics tables shows how. Madgicx's client reports share by link or PDF.
Is there a template?
The prompt above is one: paste it, change the account and dates. For layout ideas, see these client report examples.
Can it show a daily trend?
Yes. Google results can be split by date, so ask for each day or week. It can also split by device, hour, day of week, network or country.
Which currency are the costs in?
Your Google Ads account's currency. The assistant reads it from the account, so ask it to state the currency in the report heading.
Can I make reports for several Google Ads accounts?
Yes. The assistant can read every account you can reach through your Madgicx login. Name the account in the prompt, or ask for one report per account.
