To read your Google Ads search terms report with AI, ask an AI assistant connected to the Madgicx Google Ads MCP to pull the searches that triggered your ads, with clicks, cost and conversions for each, and to group them for you. It reads the report in seconds and points out the searches that spend without converting, the ones that convert, and the ones worth a closer look.
TL;DR
- The search terms report shows the actual searches that triggered your ads, not just your keywords.
- The assistant reads each search term with its campaign, clicks, cost and conversions, with cost in your account's currency.
- It groups the terms into converting, spending without conversions, and off-topic.
- The connection is read only: it changes nothing in your Google Ads account.
- Use the result to add negative keywords or new keywords yourself in Google Ads.
Who this is for
- Search advertisers who check search terms every week but never have time to read them all.
- Ecommerce brands running Shopping or broad match campaigns that pull in loose searches.
- Agencies reviewing a client's account for the first time.
Analyze Google Ads with your AI assistant
Search terms, keywords and schedules in plain words. Read only. Included in the 7-day free trial.
Try for Free ($0 Trial)The prompt to paste
Read the search terms report for my Google Ads account [account name] for the last 30 days. For every search term, show the campaign, clicks, cost and conversions. Then group them: terms with conversions, terms with cost over [amount] and no conversions, and terms that look unrelated to what I sell, which is [your product]. Sort each group by cost and give me the total cost of the second and third groups.
Follow-ups that work well:
Which words appear most often in the terms with no conversions?
Show the same report for campaign [campaign name] only, for the last 7 days.
The prompt works in any AI assistant connected to the Madgicx Google Ads MCP. To set it up, connect your AI assistant and add the Google Ads server address shown there.
What the MCP reads
- Your Google Ads accounts. The accounts you can reach, with currency and time zone.
- The search terms report. Each search term with its campaign, clicks, cost and conversions for the dates chosen. Cost comes back in your account's currency.
- Anything else in the report, on request. The assistant runs a custom Google Ads query, so you can ask for extra columns such as impressions or conversion value, or narrow it to one campaign.
What the answer looks like
Three short tables, one per group, each sorted by cost, followed by the totals. The assistant also lists the repeated words in non-converting terms, such as "free", "jobs" or a competitor's brand name, because those make the strongest candidates for negative keywords.
A long report takes a few minutes to read through in the chat. For big accounts, ask for one campaign at a time, or only terms above a cost you choose.
What to do next
- Turn the non-converting and off-topic groups into a list: find negative keywords.
- See how the keywords themselves perform: check keyword performance.
- Put the findings into a client-ready summary: make a Google Ads report.
It only reads your account
The Madgicx Google Ads MCP is read only. It analyzes your account and changes nothing: no keywords, negatives, bids or budgets are added or edited. When you decide to exclude a search term, you add the negative keyword yourself in Google Ads, using the list the assistant prepared.
Try it on your own account
The Google Ads MCP comes with a Madgicx subscription, alongside the Meta ads server, and the 7-day free trial includes both. Madgicx's reporting also brings Google Ads, Meta, TikTok, Shopify and Klaviyo data into one place.
FAQ
What is the Google Ads search terms report?
It lists the real searches people typed before your ad showed and was clicked, with the metrics for each. It is where you find searches your keywords match that you never meant to pay for.
How is a search term different from a keyword?
A keyword is what you bid on. A search term is what someone actually searched. One keyword can match many search terms, especially with broad match.
Can the assistant add negative keywords for me?
No. The Google Ads MCP is read only, so it prepares the list and you add the negatives in Google Ads.
How far back can it read?
You choose the dates in the prompt. Thirty days gives most accounts enough volume; use 90 days for smaller ones.
