$156.47
Average order value
Median account AOV · USD
$67.46 to $398.87Middle 50% of account AOVs
Reporting period unspecified · Snapshot read 2026-10-11Scope & method
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Madgicx Research & Labs
Medical Equipment & Supplies
Median account AOV: $156.47 USD.
MADGICX / LABSINDUSTRY RESEARCH
Industry benchmarks
USD · Account AOVEnter your average order value to see where it sits.
Within Medical Equipment & Supplies
Explore subcategories. 6
Questions, answered.AOV, context & using this research16 answers
In this industry
Why is a medical-device category name insufficient to describe its intended use?
FDA's over-the-counter device-labeling guidance distinguishes the device's identifying name from intended-action and use information. A broad catalog label cannot replace the specific product's labeled purpose. Commercial descriptions should reference that product documentation; the category aggregate does not establish clinical suitability, regulatory clearance or a health outcome for any particular device.
Is the manufacturer name enough to establish accessory compatibility?
ResMed describes AirFit P10 for AirMini and AirFit N30 for AirMini as designed specifically for its AirMini travel system. Compatibility is tied to the named versions and system, not just the manufacturer name. Catalog advertising should preserve those model identifiers; this example does not establish whether another mask or a particular user's setup is suitable.
Does one medical-supply pack always contain one individual item?
Medline's cited gauze listing describes one pack containing two sponges. The pack is the order unit, while the sponges are its contents. Product comparisons should label both quantities so a pack price is not read as a per-sponge price. This packaging evidence does not establish recommended clinical use or treatment benefit.
Are all promoted ultrasound collaboration features automatically included with a device?
Philips' Compact 5000 page links its Collaboration Live multi-party feature to a footnote requiring a contract and specified software release conditions. A promoted capability can therefore have additional prerequisites. Equipment offers should distinguish the chosen configuration and contracted features; the page does not establish that every purchase includes them or improves a clinical outcome.
Read the benchmark
What is the average order value benchmark for Medical Equipment & Supplies?
The median account AOV for Medical Equipment & Supplies is $156.47 USD. This is the middle account-level average order value in the benchmark.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
What is the typical AOV range in Medical Equipment & Supplies?
The middle 50% of account AOVs runs from $67.46 to $398.87 USD. This is the interquartile range, not the minimum and maximum.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
What is the lower-quartile AOV?
The 25th-percentile account AOV is $67.46 USD. It marks the lower edge of the middle 50% of this distribution.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
What is the upper-quartile AOV?
The 75th-percentile account AOV is $398.87 USD. It marks the upper edge of the middle 50%, not a performance target.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
How is account AOV calculated for this benchmark?
Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
Put it in context
Is this the mean AOV across all orders?
No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
What dates does this AOV benchmark cover?
The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
Which industry or subcategory does this benchmark cover?
This benchmark covers Medical Equipment & Supplies classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
How can I compare my AOV with this benchmark?
Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
Does an above-median AOV mean better advertising performance?
The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
Use this research
Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.
How should I cite a finding from this page?
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
Keep exploring
Connected industries.
Behind the numbers
Small print.
Clear boundaries.
Benchmark scope
Benchmark snapshot read 11 October 2026.
Equal-weight account aggregate · Reporting period not supplied
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Comparison colors describe position in the account AOV distribution, not profitability. Your entered amount stays on this page.
Category scope
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.