No publishable AOV benchmark
Explore category insights and their sources below.
Hospitality Services338 / 552
Madgicx Research & Labs
Extended Stay Properties
Distinguish stay value from weekly cash.
MADGICX / LABSINDUSTRY RESEARCH
Research only
Scope & method
Within Hospitality Services
More in this industry. 5
Questions, answered.AOV, context & using this research7 answers
In this category
Does the first weekly payment equal the extended-stay booking value?
Extended Stay America says weekly and monthly guests generally pay the first week at check-in, with later weekly payments in advance. An advertiser should label the value basis clearly: an initial cash collection can cover only part of the booked stay.
Can an early departure change the rate behind a campaign's booking value?
Extended Stay America's FAQ links rates to stay length and warns that an early departure can change the rate when minimum-night conditions are no longer met. Evaluate the realized stay under its applicable rate conditions rather than assuming the original extended-stay price remains valid.
Is an incidental deposit additional room revenue?
Extended Stay America's terms describe an incidental deposit that can be returned or released if unused, with amounts varying by hotel. Keep that hold separate from accommodation charges in booking-value analysis; the source does not establish it as an extra room purchase.
Can housekeeping be advertised identically across extended-stay brands?
Extended Stay America's FAQ varies housekeeping schedules by brand and stay length and identifies optional cleaning that can be purchased. A campaign's housekeeping promise should match the booked brand and stay conditions; a paid cleaning extra is different from the included service.
Category research
Is an AOV benchmark available for this category?
No publishable AOV benchmark is available.
The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.
Use this research
Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.
How should I cite a finding from this page?
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
Keep exploring
Connected industries.
Research scope
Small print.
Clear boundaries.
Evidence scope
Benchmark status reviewed 11 October 2026.
The exact category cohort does not support a publishable AOV aggregate.
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Parent and sibling benchmarks are never substituted.
Category scope
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.