{
  "name": "Extended Stay Properties",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "extended-stay-properties",
  "kind": "subcategory",
  "parent_slug": "hospitality-services",
  "url": "https://madgicx.com/labs/industries/hospitality-services/extended-stay-properties",
  "scope": "Category research. No publishable AOV benchmark is available.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "unavailable_insufficient_cohort",
    "slug": "extended-stay-properties",
    "parent_slug": "hospitality-services",
    "cohort_scope": "exact_child",
    "median_aov_usd": null,
    "p25_aov_usd": null,
    "p75_aov_usd": null,
    "metric_window": null,
    "scope_label": "The exact category cohort does not support a publishable AOV aggregate.",
    "methodology": "Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census.",
    "read_at": "2026-10-11T14:09:27.435723+00:00",
    "period_label": "No publishable aggregate; underlying reporting period not supplied",
    "citation": "Madgicx Research & Labs. Extended Stay Properties: no publishable AOV benchmark. The exact category cohort does not support a publishable AOV aggregate. Status reviewed 2026-10-11T14:09:27.435723+00:00. https://madgicx.com/labs/industries/hospitality-services/extended-stay-properties#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/hospitality-services/extended-stay-properties#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-hrtv1-extended-stay-properties-1",
      "question": "Does the first weekly payment equal the extended-stay booking value?",
      "text": "Extended Stay America says weekly and monthly guests generally pay the first week at check-in, with later weekly payments in advance. An advertiser should label the value basis clearly: an initial cash collection can cover only part of the booked stay.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/hospitality-services/extended-stay-properties#answer-hrtv1-extended-stay-properties-1",
      "citation": "Madgicx Research & Labs. Extended Stay Properties. Does the first weekly payment equal the extended-stay booking value? Extended Stay America says weekly and monthly guests generally pay the first week at check-in, with later weekly payments in advance. An advertiser should label the value basis clearly: an initial cash collection can cover only part of the booked stay.  Source: https://www.extendedstayamerica.com/terms-conditions Answer: https://madgicx.com/labs/industries/hospitality-services/extended-stay-properties#answer-hrtv1-extended-stay-properties-1",
      "source_url": "https://www.extendedstayamerica.com/terms-conditions"
    },
    {
      "group": "In this category",
      "id": "answer-hrtv1-extended-stay-properties-2",
      "question": "Can an early departure change the rate behind a campaign's booking value?",
      "text": "Extended Stay America's FAQ links rates to stay length and warns that an early departure can change the rate when minimum-night conditions are no longer met. Evaluate the realized stay under its applicable rate conditions rather than assuming the original extended-stay price remains valid.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/hospitality-services/extended-stay-properties#answer-hrtv1-extended-stay-properties-2",
      "citation": "Madgicx Research & Labs. Extended Stay Properties. Can an early departure change the rate behind a campaign's booking value? Extended Stay America's FAQ links rates to stay length and warns that an early departure can change the rate when minimum-night conditions are no longer met. Evaluate the realized stay under its applicable rate conditions rather than assuming the original extended-stay price remains valid.  Source: https://www.extendedstayamerica.com/company/faqs Answer: https://madgicx.com/labs/industries/hospitality-services/extended-stay-properties#answer-hrtv1-extended-stay-properties-2",
      "source_url": "https://www.extendedstayamerica.com/company/faqs"
    },
    {
      "group": "In this category",
      "id": "answer-hrtv1-extended-stay-properties-3",
      "question": "Is an incidental deposit additional room revenue?",
      "text": "Extended Stay America's terms describe an incidental deposit that can be returned or released if unused, with amounts varying by hotel. Keep that hold separate from accommodation charges in booking-value analysis; the source does not establish it as an extra room purchase.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/hospitality-services/extended-stay-properties#answer-hrtv1-extended-stay-properties-3",
      "citation": "Madgicx Research & Labs. Extended Stay Properties. Is an incidental deposit additional room revenue? Extended Stay America's terms describe an incidental deposit that can be returned or released if unused, with amounts varying by hotel. Keep that hold separate from accommodation charges in booking-value analysis; the source does not establish it as an extra room purchase.  Source: https://www.extendedstayamerica.com/terms-conditions Answer: https://madgicx.com/labs/industries/hospitality-services/extended-stay-properties#answer-hrtv1-extended-stay-properties-3",
      "source_url": "https://www.extendedstayamerica.com/terms-conditions"
    },
    {
      "group": "In this category",
      "id": "answer-hrtv1-extended-stay-properties-4",
      "question": "Can housekeeping be advertised identically across extended-stay brands?",
      "text": "Extended Stay America's FAQ varies housekeeping schedules by brand and stay length and identifies optional cleaning that can be purchased. A campaign's housekeeping promise should match the booked brand and stay conditions; a paid cleaning extra is different from the included service.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/hospitality-services/extended-stay-properties#answer-hrtv1-extended-stay-properties-4",
      "citation": "Madgicx Research & Labs. Extended Stay Properties. Can housekeeping be advertised identically across extended-stay brands? Extended Stay America's FAQ varies housekeeping schedules by brand and stay length and identifies optional cleaning that can be purchased. A campaign's housekeeping promise should match the booked brand and stay conditions; a paid cleaning extra is different from the included service.  Source: https://www.extendedstayamerica.com/company/faqs Answer: https://madgicx.com/labs/industries/hospitality-services/extended-stay-properties#answer-hrtv1-extended-stay-properties-4",
      "source_url": "https://www.extendedstayamerica.com/company/faqs"
    },
    {
      "group": "Category research",
      "id": "answer-benchmark-status",
      "question": "Is an AOV benchmark available for this category?",
      "text": "No publishable AOV benchmark is available.",
      "context": "The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted.",
      "url": "https://madgicx.com/labs/industries/hospitality-services/extended-stay-properties#answer-benchmark-status",
      "citation": "Madgicx Research & Labs. Extended Stay Properties. Is an AOV benchmark available for this category? No publishable AOV benchmark is available. The exact category cohort does not support a publishable AOV aggregate. Parent and sibling benchmarks are not substituted. Source: https://madgicx.com/labs/industries/hospitality-services/extended-stay-properties#benchmark Answer: https://madgicx.com/labs/industries/hospitality-services/extended-stay-properties#answer-benchmark-status",
      "source_url": "https://madgicx.com/labs/industries/hospitality-services/extended-stay-properties#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/hospitality-services/extended-stay-properties#answer-download-research",
      "citation": "Madgicx Research & Labs. Extended Stay Properties. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/hospitality-services/extended-stay-properties#reuse Answer: https://madgicx.com/labs/industries/hospitality-services/extended-stay-properties#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/hospitality-services/extended-stay-properties#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/hospitality-services/extended-stay-properties#answer-cite-research",
      "citation": "Madgicx Research & Labs. Extended Stay Properties. How should I cite a finding from this page? When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.  Source: https://madgicx.com/labs/industries/hospitality-services/extended-stay-properties#reuse Answer: https://madgicx.com/labs/industries/hospitality-services/extended-stay-properties#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/hospitality-services/extended-stay-properties#reuse"
    }
  ]
}