Grocery Retail Products

Instacart's storefront documentation lets customers specify replacements or request refunds for unavailable items. The advertised basket can therefore differ from the fulfilled one. Product creative and landing pages can explain substitution choices, while analysis separates the original selection from what was actually purchased.

Whole Foods Market describes grocery delivery or pickup separately from shipped pantry essentials and catering. These fulfillment routes have different purchase contexts. Organizing the offer around the relevant route can make basket comparisons more meaningful, without assuming that one photographed assortment is available through every route or location.

Walmart's pickup and delivery help page asks customers to check whether their address qualifies and choose a delivery timeslot. For a local delivery campaign, the corresponding business question is whether the landing journey checks serviceability. An advertised retailer's presence does not establish delivery coverage for every person who sees an ad.

Instacart's help page describes item changes, replacements and refunds during shopping, with completed changes shown in the Item Summary. Comparing that final purchase record with the initial selection can explain basket differences. It does not turn delivery fees, refunds or an abandoned cart into additional product revenue.

The median account AOV for Grocery Retail Products is $31.79 USD. This is the middle account-level average order value in the benchmark.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

The middle 50% of account AOVs runs from $10.18 to $62.46 USD. This is the interquartile range, not the minimum and maximum.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

The 25th-percentile account AOV is $10.18 USD. It marks the lower edge of the middle 50% of this distribution.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

The 75th-percentile account AOV is $62.46 USD. It marks the upper edge of the middle 50%, not a performance target.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

This benchmark covers exact Grocery Retail Products classifications under Food & Beverage Products. It excludes the parent industry and sibling subcategories.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.

USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.

The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.

When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.