AdLibrary vs Foreplay: Ad Search and AI Ad Breakdown or Ad Research and Swipe Files
AdLibrary fits marketers who want to search ads from many platforms in one place and have AI explain them. Foreplay fits creative teams that save, search and track other brands' ads.
Choose AdLibrary if you want to search other brands' ads across many platforms and save the best ones. Choose Foreplay if you research ads, saving them, searching them and tracking competitors. If you also need campaigns built from a chat, Madgicx does that, from $45 a month.
See how we reached this recommendation| AdLibrary | Foreplay | |
|---|---|---|
| How you pay | Monthly credits: Starter EUR 29 a month for 50 credits, Pro EUR 179 for 300, Business EUR 329 for 1,000. One search costs 1 credit. | By users and tracked brands: Basic $59 a month ($49 billed annually), Workflow $175 ($149), Agency $459 ($389). |
| Free plan or trial |
Its pricing page lists no free trial. Starter comes with a 14-day money-back guarantee.
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7-day free trial on Basic, Workflow and Agency. A card is required and billing starts automatically after.
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| Image ads |
We saw no image ad generation on its pages. It is a search tool for existing ads.
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We saw no image ad generation on its pages.
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| Video ads |
We saw no video ad generation on its pages. It searches ads, including video platforms such as YouTube and TikTok.
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We saw no video ad generation on its pages.
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| Scoring new ads before launch |
We saw no scoring of new ads before launch on its pages.
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We saw no scoring of new ads before launch on its pages.
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| Analysis of your live ads |
We saw no analysis of your own live ads on its pages. Its AI breakdown explains ads you find in the library: hook, angle, audience and triggers.
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Lens has reports and creative test analysis from the Workflow plan up. The pages we read do not say which ad accounts it reads.
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| Ad inspiration and research |
Its home page claims over 1 billion ads across Facebook, Instagram, TikTok, Google, YouTube, X and more, with saved ads, folders, filters and a Chrome extension.
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Swipe File saves ads from Meta, TikTok and LinkedIn ad libraries, Discovery searches over 100M ads, and Spyder tracks competitors (not on Basic).
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| Publishing to ad accounts |
We saw no way to publish ads to an ad account on its pages.
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We saw no publishing or launching of ads on its pages.
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| G2 rating | No G2 rating found | 4.8 from 129 reviews |
Where they differ
How the price grows
AdLibrary: Plans sell credits: a search costs 1 credit and an AI ad breakdown costs 1 credit per ad. Full ad insights such as spend and reach start on Pro, and API and MCP access is on Business. Foreplay: Price follows users and tracked brands, not ad spend. Extra users are $20 each.
Who each is built for
AdLibrary: Its home page names performance marketers, media buyers, creative strategists and growth teams at companies spending $100k to $10M or more a month on ads. Foreplay: Creative teams and agencies that collect and study ads for inspiration and briefs.
What each one is built to do
AdLibrary: It collects ads from many platforms into one searchable library. You save ads into folders and ask AI to break an ad down into hook, angle, audience and triggers. Foreplay: It saves and organizes ads, lets you search a large ad database and tracks competitors. Lens adds analytics, and Briefs helps build storyboards and scripts.
What reviewers say
AdLibrary: We could not match a G2 listing to AdLibrary with confidence, so we quote no rating or review count. Foreplay: G2 lists 129 reviews. In 10 recent ones, from February to October 2026, 9 praise its research and inspiration and 1 mentions messy, low-quality ads in its library.
Price
| Example | AdLibrary | Foreplay |
|---|---|---|
| Entry level | Starter: EUR 29 a month, or EUR 19 billed yearly (50 credits) | Basic: $59 a month, or $49 billed annually (1 user, no Lens or Spyder) |
| Mid level | Pro: EUR 179 a month, or EUR 159 billed yearly (300 credits, full ad insights) | Workflow: $175 a month, or $149 billed annually (5 users, 1 Lens brand) |
| Larger or custom | Business: EUR 329 a month, or EUR 299 billed yearly (1,000 credits); Enterprise from EUR 2,000 a month | Agency: $459 a month, or $389 billed annually (10 users, 10 Lens brands). Enterprise is custom |
Our verdict
Choose AdLibrary if
- You get an AI breakdown of any ad into hook, angle, audience and triggers.
- You can save ads into folders and saved searches, and use a Chrome extension while browsing.
- You can start at EUR 29 a month, or EUR 19 billed yearly.
Choose Foreplay if
- You search a large ad database and track competitors around the clock.
- You get a lower entry price, $49 a month billed annually, and a price that does not follow ad spend.
- You share saved ads with your team in folders and boards, and build briefs with storyboards and scripts.
Neither fits when
You need what happens after the creative. AdLibrary's pages describe no way to create campaigns from a chat. We saw no automation rules on Foreplay's pages. Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve. Madgicx analyzes which creatives and lines of copy bring results on your live ads. Madgicx has ready-made and custom automation rules. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- What each tool generates, researches or analyzes: images, video, text and ad libraries.
- Whether the tool scores new ads, analyzes live ads or both.
- What the price buys: credits, generations or seats.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (adlibrary.com and foreplay.co) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. AdLibrary's home page quotes $179 a month while its pricing page shows euro plans, so we use the pricing page and show euros as published. Foreplay's pricing page disagrees with itself on Spyder brand limits, so we do not quote them.
Frequently asked questions
How much do AdLibrary and Foreplay cost?
AdLibrary is from EUR 29 a month. Foreplay is from $49 a month billed annually. AdLibrary entry level: Starter: EUR 29 a month, or EUR 19 billed yearly (50 credits) Foreplay entry level: Basic: $59 a month, or $49 billed annually (1 user, no Lens or Spyder)
Does AdLibrary have a free trial?
Its pricing page lists no free trial. Starter comes with a 14-day money-back guarantee.
Does Foreplay have a free trial?
7-day free trial on Basic, Workflow and Agency. A card is required and billing starts automatically after.
Does AdLibrary show my own ad performance?
We saw no analysis of your own ads on its pages. It searches other advertisers' ads and breaks them down with AI.
Can Foreplay track competitor ads?
Yes. Spyder tracks competitor ads around the clock, with ad history up to three years. It is not included in the Basic plan.
Sources
- AdLibrary on G2, reviewed 5 November 2026
- AdLibrary pricing, reviewed 5 November 2026
- AdLibrary home page, reviewed 5 November 2026
- Foreplay pricing, reviewed 5 November 2026
- Foreplay home page, reviewed 5 November 2026
- Foreplay on G2, reviewed 15 October 2026
- Madgicx pricing, reviewed 5 November 2026
