Arcads vs Foreplay: AI Actors and Video Ads or Ad Research and Swipe Files
Arcads fits marketers who want talking-actor video ads made with AI instead of hired creators. Foreplay fits creative teams that save, search and track other brands' ads.
Choose Arcads if you want video ads with AI actors and quick edits, without filming. Choose Foreplay if you research ads, saving them, searching them and tracking competitors. If you also need automation rules, Madgicx does that, from $45 a month.
See how we reached this recommendation| Arcads | Foreplay | |
|---|---|---|
| How you pay | Monthly credits: Starter 8,000, Creator 16,000, Pro 48,000, Scale 96,000 and Business 192,000, plus a custom Enterprise plan. Its public pages show no dollar prices. | By users and tracked brands: Basic $59 a month ($49 billed annually), Workflow $175 ($149), Agency $459 ($389). |
| Free plan or trial |
A 72-hour free trial with 1,000 credits and all features. A card is required but not charged during the trial, and Starter begins after 72 hours unless you cancel.
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7-day free trial on Basic, Workflow and Agency. A card is required and billing starts automatically after.
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| Image ads |
Static ads from a product image, and product and lifestyle images.
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We saw no image ad generation on its pages.
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| Video ads |
A library of 1,000+ AI actors, a choice of video models and tools to edit, translate, extend, subtitle and remix video.
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We saw no video ad generation on its pages.
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| Scoring new ads before launch |
We saw no scoring of new ads on its pages.
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We saw no scoring of new ads before launch on its pages.
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| Analysis of your live ads |
Its agent, Mark, analyzes a Meta campaign and clones the winning ad. We saw no wider analysis of live ads.
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Lens has reports and creative test analysis from the Workflow plan up. The pages we read do not say which ad accounts it reads.
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| Ad inspiration and research |
We saw no ad library or inspiration feed on its pages.
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Swipe File saves ads from Meta, TikTok and LinkedIn ad libraries, Discovery searches over 100M ads, and Spyder tracks competitors (not on Basic).
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| Publishing to ad accounts |
Mark can publish a new Meta ad from a winning one. Other ads are ready to upload, so you upload them yourself.
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We saw no publishing or launching of ads on its pages.
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| G2 rating | No G2 rating found | 4.8 from 129 reviews |
Where they differ
How the price grows
Arcads: Plans grow by monthly credits, from 8,000 on Starter to 192,000 on Business, and the higher plans add API access, team seats and custom actors. Its public pages show no dollar prices. Foreplay: Price follows users and tracked brands, not ad spend. Extra users are $20 each.
Who each is built for
Arcads: Arcads is built for marketers and ecommerce brands that want UGC-style video ads with AI actors. Foreplay: Creative teams and agencies that collect and study ads for inspiration and briefs.
What each one is built to do
Arcads: Arcads generates talking-actor video ads from a script, with AI actors you choose or create, and lets you edit the result with AI tools. Its agent, Mark, can analyze a Meta campaign and run scheduled routines. Foreplay: It saves and organizes ads, lets you search a large ad database and tracks competitors. Lens adds analytics, and Briefs helps build storyboards and scripts.
What reviewers say
Arcads: G2 shows no reviews yet for Arcads. Foreplay: G2 lists 129 reviews. In 10 recent ones, from February to October 2026, 9 praise its research and inspiration and 1 mentions messy, low-quality ads in its library.
Price
| Example | Arcads | Foreplay |
|---|---|---|
| Entry level | Starter: 8,000 credits a month. Its public pages show no dollar price | Basic: $59 a month, or $49 billed annually (1 user, no Lens or Spyder) |
| Mid level | Pro: 48,000 credits a month, with API access, team seats, custom actors and ElevenLabs voices. Creator and Scale sit between Starter and Business | Workflow: $175 a month, or $149 billed annually (5 users, 1 Lens brand) |
| Larger or custom | Business: 192,000 credits a month. A custom Enterprise plan is also offered. Its public pages show no dollar prices | Agency: $459 a month, or $389 billed annually (10 users, 10 Lens brands). Enterprise is custom |
Our verdict
Choose Arcads if
- You get a 72-hour free trial with 1,000 credits.
- You get a library of 1,000+ AI actors, or you can create your own avatar.
- You get a choice of video models, including Seedance and Kling.
Choose Foreplay if
- You share saved ads with your team in folders and boards, and build briefs with storyboards and scripts.
- You save ads from Meta, TikTok and LinkedIn ad libraries with unlimited saves on every plan.
- You search a large ad database and track competitors around the clock.
Neither fits when
You need what happens after the creative. We saw no automation rules on Foreplay's pages. Madgicx has ready-made and custom automation rules. Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve. Madgicx has ready-made and AI audiences. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- What each tool generates, researches or analyzes: images, video, text and ad libraries.
- Whether the tool scores new ads, analyzes live ads or both.
- What the price buys: credits, generations or seats.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (arcads.ai and foreplay.co) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Arcads has no public pricing page and its pages show no dollar prices, so we link no pricing source and quote no price. Foreplay's pricing page disagrees with itself on Spyder brand limits, so we do not quote them.
Frequently asked questions
How much do Arcads and Foreplay cost?
Arcads is priced in monthly credits, with no public dollar prices. Foreplay is from $49 a month billed annually. Arcads entry level: Starter: 8,000 credits a month. Its public pages show no dollar price Foreplay entry level: Basic: $59 a month, or $49 billed annually (1 user, no Lens or Spyder)
Does Arcads have a free trial?
A 72-hour free trial with 1,000 credits and all features. A card is required but not charged during the trial, and Starter begins after 72 hours unless you cancel.
Does Foreplay have a free trial?
7-day free trial on Basic, Workflow and Agency. A card is required and billing starts automatically after.
Can Arcads publish ads to Meta?
Its agent, Mark, can analyze a Meta campaign, clone the winning ad and publish a new Meta ad. Other ads come ready to upload, so you upload them yourself.
Can Foreplay track competitor ads?
Yes. Spyder tracks competitor ads around the clock, with ad history up to three years. It is not included in the Basic plan.
Sources
- Arcads on G2, reviewed 5 November 2026
- Arcads home page, reviewed 5 November 2026
- Arcads help center, reviewed 5 November 2026
- Foreplay pricing, reviewed 5 November 2026
- Foreplay home page, reviewed 5 November 2026
- Foreplay on G2, reviewed 15 October 2026
- Madgicx pricing, reviewed 5 November 2026
