AdClarity vs Foreplay: Competitor Ad Intelligence or Ad Research and Swipe Files
AdClarity fits brands and agencies that track what competitors advertise, where and for how much. Foreplay fits creative teams that save, search and track other brands' ads.
Choose AdClarity if you want to track competitors' ads, audiences and spend across many channels and markets. Choose Foreplay if you research ads, saving them, searching them and tracking competitors. If you also need campaigns built from a chat, Madgicx does that, from $45 a month.
See how we reached this recommendation| AdClarity | Foreplay | |
|---|---|---|
| How you pay | Monthly plans: Basic $129, Advanced $289, Team $349. Enterprise is custom. Yearly billing saves up to 10%. | By users and tracked brands: Basic $59 a month ($49 billed annually), Workflow $175 ($149), Agency $459 ($389). |
| Free plan or trial |
Its pricing page offers a 7-day free trial of core features, and a free live analysis of your top 3 competitors.
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7-day free trial on Basic, Workflow and Agency. A card is required and billing starts automatically after.
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| Image ads |
We saw no image ad generation on its pages. It shows competitors' ad creatives.
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We saw no image ad generation on its pages.
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| Video ads |
We saw no video ad generation on its pages. It tracks video and connected TV ads of other advertisers.
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We saw no video ad generation on its pages.
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| Scoring new ads before launch |
We saw no scoring of new ads before launch on its pages.
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We saw no scoring of new ads before launch on its pages.
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| Analysis of your live ads |
We saw no analysis of your own live ads on its pages. It benchmarks competitors on share of voice, impressions and performance metrics.
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Lens has reports and creative test analysis from the Workflow plan up. The pages we read do not say which ad accounts it reads.
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| Ad inspiration and research |
Its home page describes competitor ad creatives, spend, audiences, publishers and campaigns across social, video, display, mobile, connected TV and linear TV, in 52 markets.
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Swipe File saves ads from Meta, TikTok and LinkedIn ad libraries, Discovery searches over 100M ads, and Spyder tracks competitors (not on Basic).
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| Publishing to ad accounts |
We saw no way to publish ads to an ad account on its pages.
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We saw no publishing or launching of ads on its pages.
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| G2 rating | 4.3 from 17 reviews | 4.8 from 129 reviews |
Where they differ
How the price grows
AdClarity: Price rises with the channels, months of history and reports you get. Basic covers one channel type, and every plan listed has one seat except Enterprise. Foreplay: Price follows users and tracked brands, not ad spend. Extra users are $20 each.
Who each is built for
AdClarity: Its home page names brands, agencies and publishers. Its data comes from a panel it describes as 30M+ people. Foreplay: Creative teams and agencies that collect and study ads for inspiration and briefs.
What each one is built to do
AdClarity: It tracks competitors' advertising across many channels and shows spend, audiences, creatives and trends. It also offers custom dashboards, exportable reports and an AI chatbot. Foreplay: It saves and organizes ads, lets you search a large ad database and tracks competitors. Lens adds analytics, and Briefs helps build storyboards and scripts.
What reviewers say
AdClarity: G2 lists 4.3 from 17 reviews. Foreplay: G2 lists 129 reviews. In 10 recent ones, from February to October 2026, 9 praise its research and inspiration and 1 mentions messy, low-quality ads in its library.
Price
| Example | AdClarity | Foreplay |
|---|---|---|
| Entry level | Basic: $129 a month (1 market, 1 channel type, 3 months of history) | Basic: $59 a month, or $49 billed annually (1 user, no Lens or Spyder) |
| Mid level | Advanced: $289 a month (3 channel types, 6 months of history) | Workflow: $175 a month, or $149 billed annually (5 users, 1 Lens brand) |
| Larger or custom | Team: $349 a month (12 months of history); Enterprise is custom, sold through a demo | Agency: $459 a month, or $389 billed annually (10 users, 10 Lens brands). Enterprise is custom |
Our verdict
Choose AdClarity if
- You can look at 52 markets on its Enterprise plan.
- You get a 7-day free trial and a free live analysis of your top 3 competitors.
- You get competitor ad spend, audiences, publishers and creatives in one place.
Choose Foreplay if
- You search a large ad database and track competitors around the clock.
- You get a lower entry price, $49 a month billed annually, and a price that does not follow ad spend.
- You share saved ads with your team in folders and boards, and build briefs with storyboards and scripts.
Neither fits when
You need what happens after the creative. AdClarity's pages describe no way to create campaigns from a chat. We saw no automation rules on Foreplay's pages. Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve. Madgicx analyzes which creatives and lines of copy bring results on your live ads. Madgicx has ready-made and custom automation rules. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- What each tool generates, researches or analyzes: images, video, text and ad libraries.
- Whether the tool scores new ads, analyzes live ads or both.
- What the price buys: credits, generations or seats.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (adclarity.com and foreplay.co) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. AdClarity's Enterprise price is not published, and its pricing page text did not show which features each plan includes. Foreplay's pricing page disagrees with itself on Spyder brand limits, so we do not quote them.
Frequently asked questions
How much do AdClarity and Foreplay cost?
AdClarity is from $129 a month. Foreplay is from $49 a month billed annually. AdClarity entry level: Basic: $129 a month (1 market, 1 channel type, 3 months of history) Foreplay entry level: Basic: $59 a month, or $49 billed annually (1 user, no Lens or Spyder)
Does AdClarity have a free trial?
Its pricing page offers a 7-day free trial of core features, and a free live analysis of your top 3 competitors.
Does Foreplay have a free trial?
7-day free trial on Basic, Workflow and Agency. A card is required and billing starts automatically after.
Can AdClarity show how my own ads perform?
We saw nothing on its pages about analyzing your own ads. It is built to show what competitors advertise, where and at what spend.
Can Foreplay track competitor ads?
Yes. Spyder tracks competitor ads around the clock, with ad history up to three years. It is not included in the Basic plan.
Sources
- AdClarity on G2, reviewed 5 November 2026
- AdClarity pricing, reviewed 5 November 2026
- AdClarity home page, reviewed 5 November 2026
- Foreplay pricing, reviewed 5 November 2026
- Foreplay home page, reviewed 5 November 2026
- Foreplay on G2, reviewed 15 October 2026
- Madgicx pricing, reviewed 5 November 2026
