To read Facebook video ad metrics with AI, ask an AI assistant connected to your ad account for each video ad's plays, how many people watched 25%, 50%, 75%, 95% and 100%, ThruPlays and average watch time. It lines the numbers up per ad and shows where viewers drop off.
TL;DR
- Per video ad, the assistant reads plays, 25%, 50%, 75%, 95% and 100% watched, ThruPlays and average watch time.
- Each figure is one total per ad for the dates you set.
- Compare drop-off between ads to see which hooks hold people and which lose them early.
- Ads without video delivery return no video figures.
- The check only reads. Pausing anything waits for your confirmation.
Who this is for
- Media buyers running video who want to know which ones people actually watch.
- Creative strategists deciding where to cut or re-hook a video.
- Agency teams who need a video readout for a client.
Connect your AI assistant to Meta ads
Ask about your ad accounts in plain words. Every change waits for your yes. Included in the 7-day free trial.
Try for Free ($0 Trial)The prompt to paste
In my Facebook ad account [account name], list every video ad that delivered in the last 14 days. For each one show spend, video plays, the share of plays that reached 25%, 50%, 75%, 95% and 100%, ThruPlays and average watch time. Rank the ads by ThruPlays per play and point out where each one loses the most viewers. Do not change anything.
Follow-ups that work well:
Which video ads have a lot of plays but a low share reaching 25%?
Compare the last 7 days with the 7 days before for my five highest-spend video ads.
The prompt works in any AI assistant connected to the Madgicx MCP. If yours is not set up, connect your AI assistant first.
What the MCP reads
- Video plays. How many times each video ad started playing.
- Watch depth. The number of plays that reached 25%, 50%, 75%, 95% and 100% of the video.
- ThruPlays. Plays counted by Meta as watched to completion or for at least 15 seconds, whichever comes first.
- Average watch time. Per ad, for the dates chosen.
Each is one total per ad for the period, calculated by Meta. There is no second-by-second curve and no day-by-day split, so ask for two periods to see a change.
What the answer looks like
A table with one row per video ad: spend, plays, each watch-depth step, ThruPlays and average watch time. The assistant adds a short reading: which ads keep viewers to the end, which lose most of them before 25%, and which hold them until the last quarter and then drop off.
Image ads and ads with no video delivery are left out, since they return no video figures.
What to do next
- If an ad loses viewers early, test a new opening, and check creative fatigue to see whether wear is part of the story.
- Compare video with the rest of the account in your best and worst performing ads.
- Look at ad quality rankings for the same videos to see whether engagement or conversion is the weak spot.
- Our guide to custom metrics in Meta Ads shows how to build your own.
Changes happen only after you confirm
The check only reads your account. If you then ask the assistant to pause a weak video ad, it shows you exactly which ad it will pause and waits for your confirmation. Nothing changes until you say yes. See how to pause ads after you confirm.
Try it on your own account
The Madgicx MCP comes with a Madgicx subscription, and the 7-day free trial includes it. Inside Madgicx, AI breaks down every creative, including video, to show what makes winning ads win.
FAQ
What is a ThruPlay?
A play that Meta counts as watched to the end, or for at least 15 seconds if the video is longer. It is the figure most video campaigns optimize toward.
Can I see where viewers drop off second by second?
No. You get the share who reached 25%, 50%, 75%, 95% and 100%, which shows the shape of the drop-off in steps.
Why are some ads missing video figures?
Only ads that delivered video in the period return them. Image ads and ads without video plays do not.
Can it show video metrics by day?
Not through the Madgicx MCP today, because results come as one total per period. Ask for two periods and compare.
