$20.80
Average order value
Median account AOV · USD
$11.09 to $40.96Middle 50% of account AOVs
Reporting period unspecified · Snapshot read 2026-10-11Scope & method
Telecommunications Services445 / 552
Madgicx Research & Labs
Prepaid Mobile Services
Median account AOV: $20.80 USD.
MADGICX / LABSINDUSTRY RESEARCH
Category benchmark
USD · Account AOVEnter your average order value to see where it sits.
Within Telecommunications Services
More in this industry. 5
Questions, answered.AOV, context & using this research16 answers
In this category
Can a prepaid campaign show a monthly rate without the upfront term?
Mint Mobile's US plans guide, read in October 2026, sells 3-, 6- and 12-month allotments bought upfront. Its introductory 3-month rate requires a 12-month renewal to retain that monthly price. Show term and upfront payment beside the monthly equivalent rather than implying monthly billing.
Does a prepaid service refund window start when the SIM is delivered?
Mint Mobile's US October 2026 return policy starts direct-purchase wireless-plan cancellation and refund eligibility within seven calendar days of activation. The online request must be completed; physical SIM return is unnecessary for new service cancellation. Distinguish activation from shipment when describing the service trial.
Does the carrier's prepaid refund promise apply to retailer purchases?
Mint Mobile's US return policy, read in October 2026, applies to direct mintmobile.com purchases and directs authorized-retailer buyers to their retailer's policy. Identify the selling channel before using the carrier's seven-day service promise. A compatible SIM from another seller does not establish identical return rights.
Can a prepaid-phone bundle use the service-plan return conditions for its hardware?
Mint Mobile's US policy, read in October 2026, gives direct-purchase hardware requests seven calendar days from delivery, except damage, delivery discrepancies and other issues require claims within three business days, adjusted for holidays. Approved items must be shipped in like-new condition within 15 days of approval. Nondefective phones also face packaging and authorization requirements, with shipping and handling deducted. Separate hardware returns from service cancellation.
Read the benchmark
What is the average order value benchmark for Prepaid Mobile Services?
The median account AOV for Prepaid Mobile Services is $20.80 USD. This is the middle account-level average order value in the benchmark.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
What is the typical AOV range in Prepaid Mobile Services?
The middle 50% of account AOVs runs from $11.09 to $40.96 USD. This is the interquartile range, not the minimum and maximum.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
What is the lower-quartile AOV?
The 25th-percentile account AOV is $11.09 USD. It marks the lower edge of the middle 50% of this distribution.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
What is the upper-quartile AOV?
The 75th-percentile account AOV is $40.96 USD. It marks the upper edge of the middle 50%, not a performance target.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
How is account AOV calculated for this benchmark?
Each account value is purchase ROAS multiplied by cost per purchase in USD. The benchmark reports the median and middle 50% of those account values. Accounts are counted once and receive equal weight.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
Put it in context
Is this the mean AOV across all orders?
No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
What dates does this AOV benchmark cover?
The snapshot was read on 11 October 2026. The underlying reporting period was not supplied. The October 2026 label identifies the page edition, not the period in which the advertising results were measured.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
Which industry or subcategory does this benchmark cover?
This benchmark covers exact Prepaid Mobile Services classifications under Telecommunications Services. It excludes the parent industry and sibling subcategories.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
How can I compare my AOV with this benchmark?
Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
Does an above-median AOV mean better advertising performance?
The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.
USD · Equal-weight account aggregate. Snapshot read 11 October 2026; underlying reporting period not supplied.
Use this research
Can I download this industry research?
The exports section provides this edition in Markdown and JSON, along with a research index. This private draft is not licensed for public redistribution.
How should I cite a finding from this page?
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.
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Connected industries.
Behind the numbers
Small print.
Clear boundaries.
Benchmark scope
Benchmark snapshot read 11 October 2026.
Equal-weight account aggregate · Reporting period not supplied
Median and middle 50% of account-level average order values. Each account value is purchase ROAS multiplied by cost per purchase in USD. Successful classifications, including manual corrections, with positive finite spend, purchases, ROAS and cost per purchase. Accounts are counted once with equal weight. Quartiles use linear interpolation. Root cohorts include direct root classifications and their child categories; exact-child cohorts exclude parent and sibling categories. The source selects the highest-spend coverage row per account among snapshots dated within the preceding 30 days; the underlying reporting period is not supplied. This is a dated aggregate advertising-data snapshot, not business-wide AOV or a census. Comparison colors describe position in the account AOV distribution, not profitability. Your entered amount stays on this page.
Category scope
Individually authored category research. The brand directory is deferred for this private draft. Taxonomy membership does not establish benchmark coverage.
Exports & citation detailsMarkdown · JSON · Embed
When reuse is permitted, credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. This private draft is not licensed for public redistribution.