Pencil vs Superads: Generations, Agents and Account-Trained Scoring or Creative Analytics and Reporting
Pencil fits teams that want agents and a model trained on their own ad account, at a low entry price. Superads fits marketers and agencies that want creative reports across several ad platforms.
Choose Pencil if you want a low entry price and scoring trained on your own ad account's data. Choose Superads if you want to see which creatives work across Meta, TikTok, LinkedIn and Google, with unlimited users. If you also need campaigns built from a chat, Madgicx does that, from $45 a month.
See how we reached this recommendation| Pencil | Superads | |
|---|---|---|
| How you pay | Monthly generations: Core $14 a month ($11 billed annually), Growth $55 ($44 billed annually). Pro is custom. | Pro starts at $125 a month ($1,500 billed yearly) and rises with ad spend. Enterprise is custom. |
| Free plan or trial |
No free plan and no trial of the full platform. A guided sign-up creates six ads at no cost.
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A 14-day free trial, with no credit card required according to its llm-info page. The free plan is discontinued for new signups.
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| Image ads |
Agents generate images and ads from briefs and assets, using third-party image models.
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Its own page says Superads does not generate ad creatives.
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| Video ads |
Its blog and home page present video as live, but its pricing table marks AI video Coming soon on every plan, so its pages disagree.
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Its own page says Superads does not generate ad creatives.
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| Scoring new ads before launch |
A model trained on your own ad account data scores new creatives.
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Scores each live creative from 0 to 100 for hook, hold, click, engagement and conversion, relative to your own account. We saw no score for new ads before launch.
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| Analysis of your live ads |
Shows which of your creatives perform best and why, from 90 days of history plus ongoing data.
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Gallery, table and chart reports, AI tagging of hooks and formats, breakdowns and scheduled AI analyzes sent to Slack or email.
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| Ad inspiration and research | Not confirmed: we read nothing on its pages about browsing other brands' ads. |
Tracks competitor ad activity and lets you save competitor ads into inspiration libraries on the Pro plan.
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| Publishing to ad accounts |
Its help center describes exporting finished ads to connected accounts, while its pricing and integrations pages say it launches or publishes, so its pages disagree.
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We saw no publishing of ads to ad accounts on its pages.
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| G2 rating | 4.7 from 16 reviews | 4.7 from 7 reviews |
Where they differ
How the price grows
Pencil: Plans sell monthly generations: 50 on Core and 250 on Growth, with unlimited generations only on the sales-only Pro plan. Superads: Superads' price grows with monthly ad spend: $100 a month for each extra $100,000 on its pricing page. Its llm-info page states a $150 starting price, so its own pages disagree.
Who each is built for
Pencil: Owned by The Brandtech Group, with larger brands and agencies named on its news page. The $14 Core plan reads as aimed at small teams. Superads: Superads is built for brands and agencies that report on creative across Meta, TikTok, LinkedIn and Google Ads. It supports unlimited users and guest access with view-only permissions.
What each one is built to do
Pencil: Agents read a brief and make ads, and a model trained on your ad account's history scores them. Its Scribble agent, launched 28 September 2026, runs creative work in the background. Superads: Superads connects to your ad accounts and turns the data into creative reports, scores and AI tags. It analyzes ads and does not generate or publish them.
What reviewers say
Pencil: G2 lists 16 reviews. In 10 recent ones, 5 praise fast creation, resizing and feeds, 3 mention off-brand output needing manual edits and 3 mention instability or export problems. Superads: G2 lists 4.7 from 7 reviews, too few to show a pattern.
Price
| Example | Pencil | Superads |
|---|---|---|
| Entry level | Core: $14 a month, or $11 billed annually (50 generations, 1 workspace) | Professional: from $125 a month, billed $1,500 yearly, for up to $100,000 of monthly ad spend. |
| Mid level | Growth: $55 a month, or $44 billed annually (250 generations, unlimited workspaces) | Extra spend: $100 a month for each extra $100,000 of ad spend, per its pricing page. |
| Larger or custom | Pro: custom, sold through a demo (unlimited generations, users and brands) | Enterprise: custom, sold through a demo, with SSO, custom integrations and an uptime SLA. |
Our verdict
Choose Pencil if
- You see which of your own creatives perform best and why.
- You get agents such as Scribble that run creative work from a brief within your brand guidelines.
- You get a low entry price: Core is $14 a month, or $11 billed annually.
Choose Superads if
- You get unlimited users and live report links for clients.
- You get a 14-day trial and a published starting price.
- You get creative reports across Meta, TikTok, LinkedIn and Google Ads in one place.
Neither fits when
You need what happens after the creative. Superads's pages describe no way to create campaigns from a chat. Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve. Madgicx lists next steps for your ad account that you approve or dismiss, so every change is approved by you. Madgicx has ready-made and AI audiences. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- What each tool generates, researches or analyzes: images, video, text and ad libraries.
- Whether the tool scores new ads, analyzes live ads or both.
- What the price buys: credits, generations or seats.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (trypencil.com and superads.ai) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. Pencil's pricing table marks almost every feature Coming soon, so we could not use it to tell what each plan includes. Superads' pricing page shows $125 a month and its llm-info page shows $150, so both are noted.
Frequently asked questions
How much do Pencil and Superads cost?
Pencil is from $14 a month. Superads is from $125 a month. Pencil entry level: Core: $14 a month, or $11 billed annually (50 generations, 1 workspace) Superads entry level: Professional: from $125 a month, billed $1,500 yearly, for up to $100,000 of monthly ad spend.
Does Pencil have a free trial?
No free plan and no trial of the full platform. A guided sign-up creates six ads at no cost.
Does Superads have a free trial?
A 14-day free trial, with no credit card required according to its llm-info page. The free plan is discontinued for new signups.
Can Pencil make video ads?
Its blog and home page present video generation as live, but its pricing table marks AI video as Coming soon on every plan. Ask Pencil which plan includes it.
Can Superads make ads?
No. Its own page says Superads does not generate ad creatives. It analyzes the ads you already run.
Sources
- Pencil pricing, reviewed 5 November 2026
- Pencil home page, help center, blog and feature hub, reviewed 22 October 2026
- Pencil on G2, reviewed 22 October 2026
- Superads on G2, reviewed 5 November 2026
- Superads pricing, reviewed 5 November 2026
- Superads llm-info page, reviewed 5 November 2026
- Superads home page, reviewed 5 November 2026
- Madgicx pricing, reviewed 5 November 2026
