Motion vs Foreplay: Analysis of Your Own Ads, or Research on Other Brands' Ads
Motion fits brands that want to know which creatives work in their own Meta ads, from $999 a month. Foreplay fits creative teams that save, search and track other brands' ads, from $49 a month billed annually.
Choose Motion if you want to know which creatives work in your own Meta account and your budget fits its $999 starting price. Choose Foreplay if you save and research ads and want a lower entry price. If you want the analysis to lead to action, Madgicx analyses creatives and copy and also acts, from $45 a month.
See how we reached this recommendation| Motion | Foreplay | |
|---|---|---|
| How you pay | By monthly ad spend: Starter is $999 a month for up to $50k. Pro (over $50k) and Growth (over $125k) are not priced publicly | By users and tracked brands, not ad spend: Basic $59 a month ($49 billed annually), Agency $459 ($389 billed annually) |
| Trial |
A "Start free trial" link. The pricing page does not state the length
|
7 days. Card required, and billing starts automatically after
|
| Creative analytics |
AI tags on Meta creatives, reports, a leaderboard and Winning Combinations
|
Lens has reports and scores from the Workflow plan up, and a creative testing dashboard on higher tiers. The pages we read do not say which ad accounts it reads
|
| Researching other brands' ads |
A competitor ad tracking agent, described on its home page only
|
Swipe File saves unlimited ads on all plans, Discovery searches ads other users saved, and Spyder tracks competitors with up to three years of history (not on Basic)
|
| AI chat or agents |
AI Tasks and Agent Chat, plus an AI teammate called Runneth that works in Motion and Slack
|
We found no chat or agents on the pages we read
|
| Changes to your ad account |
Runneth's site says it names ads and launches them to Meta Ads Manager. We found no rules or budget changes
|
We saw no actions that change an ad account
|
| Rules that pause or scale ads |
We found none. Its routines send reports and briefs to Slack
|
We saw none
|
| G2 rating | 4.5 from 114 reviews | 4.8 from 129 reviews |
Where they differ
What each is built for
Motion reads your ad data, tags each Meta creative with AI and shows which hooks, formats and combinations perform. Foreplay is built around ad research: saving ads from TikTok and the Facebook Ad Library, searching them and tracking competitors. Its Lens product adds creative analytics from the Workflow plan up.
How the price grows
Motion's price follows your ad spend. $999 a month covers up to $50k, with unlimited seats and ad accounts, and above that prices are not published. Foreplay's price follows users and tracked brands: extra users are $20 each, and the Agency plan includes 10 users, 10 Lens brands and 50 Spyder brands. Foreplay says its prices do not depend on ad spend.
Analysing or acting
Motion's AI Tasks run when a person starts them, and its daily and weekly routines send reports and alerts. Its AI teammate, Runneth, names ads and launches them to Meta Ads Manager, its site says. Foreplay reads and organises ads, and we saw nothing that changes an ad account.
What reviewers say
In 10 of Motion's G2 reviews, from December 2025 to October 2026, 7 praise its creative analysis and tagging, and 2 mention wrong data from its AI agent or reliance on consistent ad naming. In 10 of Foreplay's, from February to October 2026, 9 praise its research and inspiration, and 1 mentions messy, low-quality ads in its library.
Price
| Example | Motion | Foreplay |
|---|---|---|
| Smallest paid plan | Starter: $999 a month for up to $50k of ad spend, with unlimited seats and ad accounts | Basic: $59 a month, or $49 billed annually, for 1 user. It leaves out Lens and Spyder |
| Creative analytics | Included in Starter: Runneth, AI tags, AI tasks, a leaderboard, creative analytics and routines | Lens comes with Workflow and above. Its price is on foreplay.co/pricing |
| A larger team or more ad spend | Pro (over $50k) and Growth (over $125k): not priced publicly | Agency: $459 a month, or $389 billed annually, for 10 users. Enterprise is custom |
Our verdict
Choose Motion if
- You want to know which hooks, formats and creative angles work in your own Meta ads.
- Your spend suits $999 a month for up to $50k, with unlimited seats and ad accounts.
- You want AI tasks and a chat that review your reports and suggest hook ideas.
Choose Foreplay if
- You research ads: saving them from TikTok and the Facebook Ad Library, searching and tracking competitors.
- You want a lower entry price, $49 a month billed annually, and a price that does not follow ad spend.
- Your team wants to share saved ads in folders and boards, with unlimited saves on every plan.
Neither fits when
You want the tool that analyses your ads to act on what it finds. Madgicx analyses which creatives and lines of copy bring results, and it also acts. It lists next steps for your account, which you approve or dismiss, and its chat creates campaigns, ad sets and ads, paused until you approve. Ready-made and custom automation rules are in every plan, from $45 a month.
How we compare: methodology
- Whether the tool analyses your own ads or other brands' ads.
- Cost, and whether it follows ad spend or users.
- Whether the tool also acts on an ad account, and who approves.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, whose creative analysis overlaps with both tools. We use each vendor's pricing and product pages, Motion's help centre and the 10 most recent G2 reviews we could read for each tool, with dates listed below. Motion's trial length and its Pro and Growth prices are not public. Foreplay's help centre was read as a list of article titles only. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor.
Frequently asked questions
Which is cheaper, Motion or Foreplay?
Foreplay. Its Basic plan is $59 a month, or $49 billed annually, against Motion's Starter at $999 a month. Basic leaves out Lens and Spyder, and Starter covers up to $50k of ad spend a month.
Does Motion have a free trial?
Its pricing page has a "Start free trial" link and does not state the length. Runneth, its AI teammate, has a free start on its own site.
Can Foreplay track competitor ads?
Yes. Spyder tracks competitor ads around the clock, with ad history up to three years. It is not included in the Basic plan.
Does Motion change anything in my ad account?
Its help articles on AI Tasks and AI Tagging describe no changes to an ad account. Runneth's site says it names ads and launches them to Meta Ads Manager, and a recorded July 2026 demo shows them staged as paused drafts, with a person approving them.
Sources
- Motion pricing, reviewed 4 November 2026
- Motion home page, reviewed 22 October 2026
- Motion AI Tagging help article, reviewed 22 October 2026
- Motion AI Tasks help article, reviewed 22 October 2026
- Motion Runneth help article, reviewed 22 October 2026
- Motion Runneth demo video page, reviewed 22 October 2026
- Runneth site, reviewed 4 November 2026
- Motion on G2, reviewed 22 October 2026
- Foreplay pricing, reviewed 15 October 2026
- Foreplay home page, reviewed 15 October 2026
- Foreplay help centre, reviewed 15 October 2026
- Foreplay on G2, reviewed 15 October 2026
- Madgicx pricing, reviewed 16 October 2026
