AdStellar vs Skai: AI Media Buyer for Meta Ads or Enterprise Omnichannel Media and AI
AdStellar fits teams that want an AI agent to build, launch and adjust Meta campaigns from plain-English instructions. Skai fits large advertisers that run search, social and retail media across many channels on yearly budgets.
Choose AdStellar if you want an AI media buyer for Meta that creates ads, launches campaigns and follows rules you write in plain English. Choose Skai if you run large budgets across search, social and retail media and want one platform with an AI assistant and a dedicated success team. If you also need alerts on your ad account, Madgicx does that, from $45 a month.
See how we reached this recommendation| AdStellar | Skai | |
|---|---|---|
| How you pay | One plan, TeamOne, at $100 a month, with AI credits at $2 per 1,000. The page shows 50,000 credits a month by default. | Yearly plans: Standard $114k, Advanced $276k, Enterprise $504k, Enterprise Premier $756k. Over $35M of media a year is custom. |
| Free plan or trial |
7-day free trial with $100 in free credits, and $0 due today.
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We saw no free plan or trial on its pricing page. It mentions reviewing your commitment after the first three months.
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| Rules and automation |
Its home page says you set rules in plain English and the agent follows them on every build, pausing waste and scaling winners.
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Its Standard plan lists automation and optimization. Its pages do not describe rule-based automation in detail.
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| AI actions and agents |
An AI media buyer with memory that analyzes performance, adjusts budgets and creates and launches ads from a chat.
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Celeste AI gives recommendations while you plan, activate, optimize and measure media. Skai Studio builds your own agents and Agent Connect links outside agents through MCP.
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| Building and launching campaigns |
An AI Campaign Builder and Bulk Ad Launch push campaigns to Meta in one click. Manual builds are free.
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Its pages say you activate media on its platform. We saw no description of how campaigns are built or launched.
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| Reporting and analysis |
Creative Analytics and AI Insights rank creatives, headlines, audiences and copy by ROAS, CTR, spend and conversions, with hourly syncs.
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Its pages mention measurement and analytics, and its higher plans add competitive insights, search term analysis and customer journey intelligence.
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| Ad platforms covered |
Launches go to Meta only. Its pages also list integrations such as Slack, Notion and Cometly.
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It says it covers 300+ channels and more than 200 retail media networks, naming Amazon, Walmart, TikTok and Google. We did not see Meta named on its platform page.
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| G2 rating | No G2 rating found | 4.1 from 296 reviews |
Where they differ
How the price grows
AdStellar: The plan is $100 a month, and AI credits cost $2 per 1,000, so the bill grows with the credits you use. Team members and ad accounts are unlimited. Skai: The yearly price steps up with the media you manage, from up to $4M to over $35M a year, with more features at each step.
Who each is built for
AdStellar: AdStellar is built for performance teams and agencies running Meta ads. Its home page cites 4,400+ brands and agencies, which is its own claim. Skai: Skai is built for large advertisers and agencies managing paid search, paid social and retail media. Its pricing page sends smaller budgets to reseller partners.
How each one works
AdStellar: You chat with an agent that analyzes your account, creates image, video and UGC-style ads and launches them to Meta. It works from rules you write in plain English. Skai: One platform plans, activates, optimizes and measures media across channels, with Celeste AI recommending actions. Teams can also build their own agent workflows in Skai Studio.
What reviewers say
AdStellar: G2 shows no reviews yet for AdStellar. Skai: G2 lists 4.1 from 296 reviews.
Price
| Example | AdStellar | Skai |
|---|---|---|
| Entry level | TeamOne at $100 a month with 50,000 AI credits shown by default | Standard, $114,000 a year, up to $4M of media a year |
| Mid level | Higher credit volumes on the same plan; its page labels 250,000 credits as most popular | Advanced, $276,000 a year, up to $10M a year; Enterprise, $504,000, up to $20M |
| Larger or custom | No larger plan: every feature is in one plan, and credit volume is yours to change each month | Enterprise Premier, $756,000 a year, up to $35M; above that, custom through sales |
Our verdict
Choose AdStellar if
- You get a 7-day trial with $100 in free credits and monthly billing with no annual contract.
- You get an AI agent that builds and launches Meta campaigns from a chat.
- You get image, video and UGC-style ad generation in the same tool.
Choose Skai if
- You get search, social and retail media in one platform across 300+ channels.
- You get Celeste AI recommendations and agent workflows you can build yourself.
- You get dedicated client success support in every plan.
Neither fits when
You need rules and AI actions that work on your Meta ads, with every change approved by you. AdStellar's pages describe no alerts for changes in your ad account. Skai's pages describe no way to create campaigns from a chat. Madgicx sends alerts when something changes in your ad account. Madgicx has ready-made and AI audiences. Madgicx creates campaigns, ad sets and ads from a chat, paused until you approve. Seats and ad generations are unlimited in every plan, from $45 a month.
How we compare: methodology
- How each tool automates: rules, AI actions or both.
- Which ad platforms each covers and how campaigns get built.
- What the price buys and how it grows.
- What recent G2 reviewers praise and complain about.
Published by Madgicx, which competes with both tools. We use each vendor's pricing and product pages (adstellar.ai and skai.io) and the most recent G2 reviews we could read, with dates listed below. This is our editorial view of fit, not independent test results. Confirm any capability not listed here with the vendor. AdStellar's pricing and home page were read on 5 November 2026.
Frequently asked questions
How much do AdStellar and Skai cost?
AdStellar is from $100 a month. Skai is from $114,000 a year. AdStellar entry level: TeamOne at $100 a month with 50,000 AI credits shown by default Skai entry level: Standard, $114,000 a year, up to $4M of media a year
Does AdStellar have a free trial?
7-day free trial with $100 in free credits, and $0 due today.
Does Skai have a free trial?
We saw no free plan or trial on its pricing page. It mentions reviewing your commitment after the first three months.
Does AdStellar work with Google Ads?
Its pages describe launching campaigns to Meta only. We saw no other ad platform named for launches.
Is Skai for small advertisers?
Its pricing page sends advertisers with smaller budgets to reseller partners, and its lowest plan is $114,000 a year.
Sources
- AdStellar on G2, reviewed 5 November 2026
- AdStellar pricing, reviewed 5 November 2026
- AdStellar home page, reviewed 5 November 2026
- Skai on G2, reviewed 5 November 2026
- Skai pricing, reviewed 5 November 2026
- Skai platform, reviewed 5 November 2026
- Madgicx pricing, reviewed 5 November 2026
