10 Best White-Label Meta Ad Platforms to Scale Your Agency

For agencies specializing in e-commerce, Madgicx is a leading white-label Meta ad optimization platform, designed around AI-powered optimization and creative tools. These platforms allow agencies to rebrand and resell advanced ad management software or services, enabling them to scale client results and improve profit margins without increasing headcount.

If you're an agency owner, you know the feeling. You want to grow, but scaling your Meta ad services feels like trying to build a rocket ship while it's already taking off.

Between Advantage+ campaigns going rogue, the never-ending battle with iOS attribution, and the constant need for fresh creative, it's a full-time job just keeping up. The old model of hiring more media buyers for every few clients just doesn't scale profitably anymore. It's a recipe for burnout.

But what if you could deliver expert-level results, boost your efficiency, and—according to Dialora—improve your margins by 30-40% without adding a single person to your payroll? That's not a fantasy; it's the power of a white-label platform.

Quick Navigation: Top White-Label Meta Ad Platforms

What Are White-Label Meta Ad Platforms? (And Which Type Do You Need?)

Alright, let's get our definitions straight, because the term "white-label" gets thrown around a lot. It's crucial to know what you're actually buying so you don't get burned.

A white-label Meta ad platform is a tool or service that an agency can rebrand and sell to its clients as its own solution for managing and optimizing Facebook and Instagram advertising campaigns.

Simple enough, right? But here's where it gets tricky. These solutions generally fall into two very different camps: software platforms and fulfillment services. Choosing the wrong one is like bringing a knife to a gunfight—or worse, paying someone else to bring a knife for you.

White-Label Software vs. Fulfillment Services

A white-label software platform (like Madgicx) is a tool that your own team uses under your brand to manage client accounts. It gives your team superpowers—AI-powered optimization, slick reporting, and creative tools you don't have to build yourself. With software, you maintain control, you own the client relationship, and you build your team's expertise.

A white-label fulfillment service is an external agency that does the ad management work for you. You sell the service, they do the work behind a curtain, and you present the results as your own. It's a hands-off approach, but you sacrifice control, a significant chunk of your margin, and the chance to build a world-class team in-house.

So, which do you need? If you want to build a scalable, profitable, and defensible agency, a software platform is the way to go. It empowers your team, protects your margins, and lets you deliver superior results. If you just want to resell a service with minimal involvement, fulfillment might be for you. This guide covers both, but we're biased toward tools that make you the hero.

The Top 10 White-Label Meta Ad Platforms for Agencies

Alright, let's dive into the main event. We've analyzed the top players in the game to see who really delivers the goods for agencies managing Meta ads.

1. Madgicx: Best for E-commerce Agencies Needing AI Optimization

Overview:

Of course, we're putting ourselves at number one—we built Madgicx to be the platform we always wished we had as Meta media buyers. Madgicx is an AI-first software platform designed specifically for e-commerce and performance-driven agencies. According to Propellant Media Partners, Madgicx offers a meta-advertiser solution that's a game-changer.

We combine powerful AI optimization, one-click automation, an AI Ad Generator, and deep analytics under one roof. It's not about replacing your team; it's about giving them the AI co-pilot they need to get a serious competitive edge and scale accounts profitably. Our platform is one of the leading white-label ad tech platform solutions for a reason.

Key Features:

• AI Chat: Think of it as your 24/7 performance analyst. Instead of digging through Ads Manager for hours, just ask plain-English questions like, "Why did my ROAS drop yesterday?" or "Which ad sets are fatiguing?" and get instant, data-backed answers.
• AI Marketer: This is your automated daily account check-up. It performs audits, spots opportunities and risks your team might miss, and gives you one-click recommendations to optimize campaigns. It's the ultimate safety net.
• AI Ad Generator: Creative burnout is real. This tool is your secret weapon against it. Generate stunning, high-performance image ads in seconds and launch endless variations for testing without begging a design team for help.
• Server-Side Tracking (CAPI Gateway): We all know iOS updates wrecked attribution. This is our built-in way to fight back. By improving data accuracy, you feed Meta's algorithm better signals, leading to smarter optimization and better ROAS.
• Advantage+ Management: Get the granular control and insights you're missing over your Advantage+ Shopping Campaigns. We help you make sure Meta's AI is working for you, not just spending your client's money.

Pro Tip: Use the AI Chat during your weekly client reporting prep. Ask it to summarize performance highlights and lowlights to build your report in minutes, not hours. Your clients will think you're a wizard.

Pricing: Madgicx starts from $99, and offers a dedicated white-label plan with custom branding, unlimited client sub-accounts, and priority support. Pricing is tailored to your agency's needs based on ad spend and the number of accounts.

Start the free trial here.

Pros:

• AI-powered optimization that actually thinks, going way beyond simple "if-then" rules.
• Combines creative generation, analytics, and optimization in one place.
• Deep e-commerce focus with integrations for Shopify and GA4.
• Instant campaign diagnostics with AI Chat can save dozens of hours per week.

Cons:

• Primarily focused on Meta platforms (with reporting for Google & TikTok).
• The sheer number of features has a learning curve to unlock its full power.

Customer Reviews:

• G2: 4.7/5 stars
• Capterra: 4.8/5 stars
• "Madgicx has been a cornerstone of our agency's growth. The AI automations allow us to manage 3x the clients with the same team size."
• "The ability to diagnose performance issues with AI Chat is insane. It's like having a senior strategist on call 24/7."

Best For: E-commerce and performance marketing agencies that want to use AI to deliver superior client results, improve operational efficiency, and scale profitably.

2. Vendasta: Best for Full-Service Agencies

Overview: Vendasta isn't a dedicated Meta ads tool; it's a massive marketplace for white-label products and services. Think of it as a Costco for agencies. You can resell everything from social media management and SEO to listing management and, yes, Facebook ads. According to MarketerHire, Vendasta provides over 250 resellable services. The ad management itself is handled by their in-house fulfillment team or a third-party provider.

Key Features:

• Vast Marketplace: Access a huge catalog of digital marketing services to resell.
• Centralized Dashboard: Manage all your clients and services from a single, brandable platform.
• Sales & Marketing Tools: Includes a CRM and proposal builder to help you sell more.

The Bottom Line: It's great for becoming a one-stop shop fast, but you're reselling someone else's work. This means you have less control over quality, and your margins will be significantly lower than with a software approach.

Pricing: Platform access starts at $79/month, but the cost of each service (like Facebook ads) is additional and varies.

Customer Reviews:

• G2: According to StartupBooted, Vendasta keeps a 4.5/5 rating on G2 with 329 reviews.
• "Vendasta made it easy to expand our service offerings overnight."

Best For: Full-service or traditional marketing agencies that want to add a wide array of digital services quickly, with less emphasis on building in-house ad management expertise.

3. DashClicks: Best for Agencies Needing an All-in-One Dashboard

Overview:
DashClicks is similar to Vendasta but with a stronger focus on the agency dashboard experience. It aims to be the central operating system for your agency, combining a slick, client-facing dashboard with a suite of fulfillment services, including Meta ads. As noted by StartupBooted, DashClicks has over 1,500 verified reviews with a rating of 4.9/5 stars, which speaks to its popularity.

Key Features:

• Unified Dashboard: A clean, modern, and fully brandable dashboard for you and your clients that consolidates all services in one place.
• Fulfillment Services: Offers a range of services, including social media ads, SEO, content creation, and website design.
• Built-in Tools: Includes a CRM, proposal builder, project management tools, and invoicing system.
• InstaSites: Quick website builder for creating client landing pages and sites under your brand.

The Bottom Line: Their dashboard is a huge selling point for impressing clients and streamlining operations. However, like Vendasta, it's a fulfillment model for ads, meaning you're outsourcing your expertise, giving up control, and sacrificing margin.

Pricing:
Platform access starts at $97/month. Fulfillment services are priced individually per service.

Customer Reviews:

• Capterra: 4.9/5 stars
• G2: 4.8/5 stars (over 1,500 reviews)
• "The dashboard is a game-changer for client communication. They love being able to log in and see everything in one place."
• "DashClicks has helped us scale faster than we thought possible. The white-label fulfillment is top-notch."

Best For:
Newer agencies or those prioritizing a polished, all-in-one client dashboard over building in-house ad management skills.

4. That! Company: Best for Performance-Focused Fulfillment

Overview:
That! Company is a well-respected digital marketing agency offering a robust white-label partnership program. Unlike a software marketplace, they are a dedicated fulfillment agency. You're essentially hiring their team of experts to run the campaigns under your brand. A key selling point is their impressive client loyalty; StartupBooted highlights that That! Company has a 97% client retention rate.

Key Features:

• Dedicated Team: You work with a dedicated team of specialists who know your agency and clients.
• Strategy & Execution: They handle everything from strategy development and campaign setup to ongoing optimization and reporting.
• Wide Service Range: Beyond Meta ads, they offer Google Ads (PPC), SEO, Amazon advertising, and conversion rate optimization.
• Performance Focus: Strong emphasis on driving measurable results and ROI for clients.

The Bottom Line: This is the "call in the pros" option. You get top-tier talent without the HR headache, and their retention rate suggests they're good at what they do. But it comes at the highest cost, leading to the lowest profit margins and zero in-house skill development.

Pricing:
Pricing is custom and based on the scope of work for each client and service package.

Customer Reviews:

• Clutch: 4.9/5 stars
• Google Reviews: 4.8/5 stars
• "They are true partners. The communication is excellent, and the results speak for themselves."
• "That! Company has allowed us to scale our agency without the overhead of hiring a full media buying team."

Best For:
Agencies that want to offer top-tier ad management without any desire to build an in-house team, and are willing to sacrifice margin for proven expertise and high retention.

5. Attekmi: Best for Lead Gen & E-commerce Fulfillment

Overview:
Attekmi is another fulfillment agency specializing in white-label social media advertising. They position themselves as a flexible partner for both lead generation and e-commerce clients. With over seven years of experience, as mentioned by StartupBooted, they have a long track record. They emphasize a collaborative approach, working with you to align strategies with your client's goals.

Key Features:

• Full Campaign Management: They handle all aspects of Meta ad campaigns from strategy to execution to reporting.
• Custom Strategy Development: Develop strategies tailored specifically to lead gen or e-commerce objectives.
• Flexible Partnership Models: Offer different levels of involvement to suit your agency's needs—from full white-label to collaborative execution.
• Dual Expertise: Strong capabilities in both B2B lead generation and DTC e-commerce campaigns.

The Bottom Line: They're a solid, experienced fulfillment partner if you serve both e-commerce and lead gen clients. The trade-off is the same: you're outsourcing a core competency, which means less control and lower margins.

Pricing:
Custom pricing based on client needs, ad spend, and campaign complexity.

Customer Reviews:

• Clutch: 5.0/5 stars
• Trustpilot: 4.8/5 stars
• "Attekmi has been a reliable and effective partner for our agency's social ads fulfillment."
• "Their team truly understands both e-commerce and lead gen. They've been a game-changer for us."

Best For:

Agencies that serve both lead generation and e-commerce clients and are looking for a reliable, experienced fulfillment partner with proven results in both verticals.

6. 51Blocks: Best for Local Business & Franchise Ads

Overview:
51Blocks is a fulfillment agency that has smartly carved out a niche serving local businesses and franchises. They're the go-to for agencies working with dentists, lawyers, contractors, and other local service providers. As their website states, 51Blocks requires a minimum ad spend of $1,500, indicating they focus on established local businesses rather than micro-budget clients.

Key Features:

• Local Ad Specialization: Deep expertise in running campaigns for local service-area businesses with radius targeting and location-based optimization.
• Franchise Support: Extensive experience with multi-location and franchise marketing, including managing campaigns across dozens or hundreds of locations.
• Full Suite of Local Services: Also offers local SEO, Google Business Profile optimization, and reputation management—making them a one-stop shop for local clients.
• Proven Local Strategy: Understanding of local market dynamics, seasonal trends, and community-based messaging.

The Bottom Line: If your agency lives and breathes local business, these guys speak your language. But they're not a fit for e-commerce or national brands, and it's still a fulfillment model where you're the middleman taking on margin pressure.

Pricing:
Custom pricing, with a required minimum ad spend of $1,500/month per client location.

Customer Reviews:

• Google Reviews: 4.8/5 stars
• Clutch: 4.6/5 stars
• "51Blocks understands the local market better than anyone. They've been essential for our agency's local clients."
• "Their franchise expertise is unmatched. Managing 50+ locations used to be a nightmare—now it's seamless."

Best For:
Agencies that specialize in serving local businesses, franchises, and service-based clients who need proven local market expertise and multi-location management capabilities.

7. Propellant Media - Best for Geofencing & OTT Advertising

Overview:
Propellant Media Partners is a fulfillment agency specializing in advanced advertising formats beyond traditional social media. They focus on geofencing, OTT (Over-The-Top) streaming ads, and programmatic display advertising, while also offering white-label Meta ad services.

Key Features:

• Multi-Channel Expertise: Beyond Meta ads, they offer geofencing, OTT/CTV, programmatic display, and native advertising
• Advanced Targeting: Geofencing capabilities for location-based campaigns and event marketing
• White-Label Partnership: Full white-label services with your agency's branding

The Bottom Line: Perfect for agencies wanting to offer cutting-edge advertising formats beyond just Meta ads. However, it's a fulfillment model with the typical margin trade-offs.

Pricing: Custom pricing based on campaign scope and ad spend.

Customer Reviews:

• Industry Reputation: Known as a reliable white-label partner for agencies expanding into programmatic and OTT advertising

Best For: Agencies looking to expand beyond Meta ads into geofencing, OTT streaming, and programmatic advertising while maintaining white-label branding.

8. HighLevel - Best for Agencies Needing CRM & Marketing Automation

Overview:
HighLevel (GoHighLevel) is a comprehensive software platform designed specifically for marketing agencies. While not exclusively a Meta ads tool, it offers white-label capabilities for managing ads alongside CRM, email marketing, SMS, funnels, and appointment scheduling—all under your agency's brand.

Key Features:

• All-in-One Platform: Combines CRM, email marketing, SMS, funnels, appointment booking, and ad management
• White-Label SaaS: Rebrand the entire platform as your own and resell it to clients
• Agency-Focused: Built for agencies to manage multiple clients with sub-accounts
• Automation Workflows: Create sophisticated marketing automation sequences

The Bottom Line: HighLevel shines as a full marketing suite more than a dedicated Meta ads optimization tool. Ideal for agencies offering comprehensive marketing services beyond just ads.

Pricing: Starts at $97/month for the Agency Starter plan. White-label capabilities available on higher tiers.

Customer Reviews:

• G2: 4.7/5 stars with over 500 reviews
• "HighLevel has transformed our agency into a full-service operation. Clients love having everything in one platform."

Best For: Agencies wanting to offer comprehensive marketing services (CRM, funnels, email, SMS) in addition to ad management, all under their own white-label brand.

9. AgencyAnalytics - Best for White-Label Reporting & Dashboards

Overview:
AgencyAnalytics is a white-label reporting and analytics platform designed specifically for marketing agencies. While it doesn't manage or optimize Meta ads directly, it's one of the best solutions for creating beautiful, branded client dashboards and reports that pull data from Meta, Google, and 80+ other marketing platforms.

Key Features:

• 80+ Integrations: Pull data from Meta Ads, Google Ads, Google Analytics, SEO tools, and more into one dashboard
• Fully White-Labeled: Custom domain, branding, and client portals under your agency name
• Automated Reporting: Set up automated reports sent to clients on a schedule
• Client Management: Manage unlimited clients with individual dashboards

The Bottom Line: This isn't an ad management or optimization tool—it's purely for reporting and client dashboards. Pair it with an optimization platform like Madgicx for a powerful stack.

Pricing: Starts at $59/month for 5 clients, making it one of the most affordable white-label reporting solutions.

Customer Reviews:

• G2: 4.6/5 stars
• Capterra: 4.7/5 stars
• "AgencyAnalytics saves us 10+ hours per week on client reporting. The dashboards are beautiful and clients love them."

Best For: Agencies needing professional, white-labeled reporting and client dashboards but using separate tools for actual ad management and optimization.

10. Adplorer - Best for Local Marketing Automation

Overview:
Adplorer is a white-label digital marketing platform focused on local marketing automation. It offers tools for managing Meta ads, Google Ads, and other marketing services specifically for agencies serving small to medium-sized local businesses.

Key Features:

• Local Business Focus: Purpose-built for serving restaurants, retailers, service businesses, and franchises
• Marketing Automation: Automated campaign management and optimization workflows
• Multi-Location Support: Manage campaigns across multiple locations from one platform
• White-Label Platform: Fully brandable platform with your agency's identity

The Bottom Line: Adplorer is ideal for agencies in the local business space who need automation and white-labeling but don't require the advanced AI features of platforms like Madgicx.

Pricing: Custom pricing based on number of locations and features required.

Customer Reviews:

• Industry feedback suggests strong satisfaction among agencies serving local multi-location businesses

Best For: Agencies specializing in local marketing services for restaurants, franchises, and service-area businesses who need automation and white-label capabilities.

Feature Comparison: White-Label Meta Ad Platforms

Okay, that was a lot. Here's a quick cheat sheet to see how the main software and fulfillment options stack up.

How to Choose the Right White-Label Platform for Your Agency

Feeling overwhelmed? Don't be. Choosing the right partner just comes down to being honest about your agency's goals. Let's walk through the big questions you need to ask.

1. Look Under the Hood (The Tech Stuff Matters)

The world of Meta ads is more technical than ever. Don't just ask if a provider can run ads; ask how.

• CAPI & Server-Side Tracking: How do they really handle attribution post-iOS14? Do they have a real solution for server-side tracking, or is it just marketing fluff? This is non-negotiable for accurate optimization today.
• Attribution Modeling: Can they help you make sense of the chaos between in-platform data, GA4, and other sources? What's their approach?
• Pixel & Catalog Health: Do they offer tools to diagnose and fix the pixel errors and catalog issues that kill your dynamic retargeting campaigns?

2. Pick a Tool That Speaks Your Niche's Language

An e-commerce agency has vastly different needs than one serving local plumbers. Don't settle for a one-size-fits-all solution.

• For E-commerce: You need deep integrations for Shopify, robust catalog management, and optimization strategies built for ROAS and LTV.
• For Lead Generation: Your focus is on CPL, lead quality, and CRM integration. The platform must support lead form optimization and offline conversion tracking.
• For Local Business: Look for expertise in radius targeting, store visit campaigns, and managing many small-budget locations without going insane.

Pro Tip: Before you commit to any platform, run a trial on one of your own business accounts or a trusted client who's game. This lets you test the support, the UI, and the real-world performance before you bet your agency's reputation on it.

3. Don't Settle for "Dumb" Automation

This is the single biggest lever for scaling your agency in the current landscape.

• Beyond Rules: Basic "if-then" rules are table stakes. Look for AI that can analyze performance contextually, provide strategic recommendations (like Madgicx's AI Chat), and automate daily account audits.
• Advantage+ Integration: How does the tool work with Advantage+? Does it give you insights to manage it, or does it just tell you to turn it on and pray?
• Automated Creative Testing: A platform with an AI Ad Generator or robust creative testing tools is a massive competitive advantage that saves time and money.

4. Make Sure a Real Human Will Help You

When a client's campaign is on fire, you can't wait 48 hours for a support ticket response.

• Support Channels: Do they offer live chat, email, and phone support? Do you get a dedicated account manager who knows your name?
• Onboarding & Migration: How will they help you get started? Is there a structured onboarding process, or do they just hand you a login and wish you luck?

How to Price Your White-Label Services (The ROI Framework)

Alright, let's talk about the big one: money. How do you price this stuff without tanking your margins or scaring off clients? It's actually pretty straightforward.

The basic formula is:

(Your Client Retainer - Platform Cost) / Your Client Retainer = Your Profit Margin

Let's walk through a real-world example. Say you're using a software platform like Madgicx.

• Your portion of the Madgicx white-label plan costs you $500/month for a specific client.
• You charge that client a $2,500/month management retainer.

The math is: ($2,500 - $500) / $2,500 = 0.80

Your profit margin on the service is a beautiful 80%. ✨

Now, let's compare that to a typical fulfillment service:

• The fulfillment service costs you $1,500/month for that same client.
• You still charge the client the $2,500/month retainer.

The math is: ($2,500 - $1,500) / $2,500 = 0.40

Your profit margin is only 40%.

That's a massive difference. With fulfillment, half of your potential profit is gone before you even start. By using a software platform, you not only keep more revenue but also build an invaluable asset: your team's expertise.

Pro Tip: Don't just price based on your costs. Price based on the value and ROI you deliver. If your new white-label platform helps you double a client's ROAS, your fee should reflect that incredible value, leading to even healthier margins.

Frequently Asked Questions (FAQ)

What's the difference between white-label software and a fulfillment service?

Think of it this way: software gives your team superpowers to do the job better and faster. Fulfillment hires a superhero to do the job for you (and they take a big cut of the credit and cash). Software builds your agency's value; fulfillment rents it from someone else.

How much should I charge for white-label Meta ad services?

A common model is a monthly retainer plus a percentage of ad spend (e.g., $2,000/month + 10% of spend). Use the ROI framework above to make sure your retainer comfortably covers your platform costs and leaves you with a healthy profit margin. Aim for 60-80% when using software.

Can I migrate existing clients to a white-label platform?

Absolutely. Any good platform is built for this. With software like Madgicx, you just connect the client's existing ad account, and our AI starts analyzing their data immediately. For fulfillment, you'll have to grant them access and go through their specific onboarding for each client.

What technical features are most important for Meta ads today?

The non-negotiables are: 1) a robust server-side tracking solution (like a CAPI Gateway) to fight signal loss, 2) smart AI for performance analysis (not just simple rules), and 3) integrated tools for managing and testing Advantage+ Shopping Campaigns effectively.

Is a Meta Business Partner certification important for a white-label provider?

Yes, it's a huge signal of quality. Why? Because it means Meta trusts them, and it often gives you access to better support when things inevitably go sideways. A provider with this certification has met Meta's tough standards for performance and success.

Conclusion

Choosing a white-label partner is one of those crossroads moments for an agency. The path you choose—empowering your team with software or outsourcing the work to a fulfillment service—will define your agency's growth, profitability, and long-term value.

While fulfillment services can feel like an easy button, the future of scalable, defensible agencies lies in using technology to make your own team smarter, faster, and more effective.

An AI-powered software platform like Madgicx doesn't just help you manage more clients; it transforms your agency into a data-driven powerhouse. It gives you the control, the margins, and the competitive edge you need to stop surviving and start thriving.