Streamline your marketing process by learning how to create, automate, analyze, and optimize your paid and organic efforts with these eleven essential Facebook tools.
Nobody likes to waste time—and if you're in the business of managing Facebook ads, wasted time typically results in wasted ad spend, too.
In this article, we'll cover the top 11 Facebook tools that can help you to create, automate, analyze, and optimize your Facebook ads.
Let's dive in!
Facebook ad tools
Since we're in the business of managing Facebook ads, we'll start with our favorite suite of tools—those that help you create and manage your Facebook ads.
If we're going to kick off an article about Facebook tools, we're going to do it the right way—by starting with the best. ;)
Madgicx is a one-stop Facebook tool for creating, managing, analyzing, and optimizing your Facebook ads. By combining the powers of machine learning and AI, Madgicx acts as your personal media buyer that recommends your next move and can action it at the click of a button.
As we mentioned above, wasted time typically means wasted ad spend. To that end, Madgicx's suite of Facebook tools can help reduce your workload AND get you a higher ROAS in the process.
Madgicx’s advanced media-buying tools include:
- Automation to manage your campaigns when you’re off the clock
- Account auditing and analytics that uncover all the blind spots in your ad accounts
- Audience targeting that finds your best audience, faster
- Creative tools that help you generate high-converting ads in a snap
- Tracking services that increase your data by 20% in just 3 days
The best part? You can try all these Madgicx features during your 7-day free trial.
If all that wasn't enough, Madgicx's reporting suite and team of on-demand graphic designers can act as extra hands for resource-constrained businesses. But, we'll save that special sneak peek for further on in this article. :)
2. Facebook Ads Manager
Facebook Ads Manager is the original tool for creating and managing advertising campaigns on Facebook.
With Ads Manager, businesses and individuals can create ads that target specific audiences, set budgets and schedules, and track the performance of their campaigns. Ads Manager provides a centralized platform for advertising across the Meta suite, including Facebook, Instagram, and Audience Network.
Ads Manager offers a range of targeting options to help businesses reach the right people. This includes targeting based on demographics, interests, behaviors, and location. Advertisers can also create custom audiences and lookalike audiences, and use retargeting to show ads to people who have already engaged with their business.
Ads Manager also provides very basic performance reporting, allowing advertisers to see how their campaigns are performing and make data-driven decisions. Advertisers can track metrics like impressions, clicks, conversions, and return on investment.
Moreover, Ads Manager offers tools for creating and optimizing ads, including templates, image libraries, and an ad builder. The Ads Manager also integrates with other Facebook tools, such as the Facebook Pixel (more on that in a second), to help businesses track conversions and improve their advertising performance over time.
The biggest benefit of Ads Manager is that it's free to use, and since it's owned and run by Facebook, the latest ad tools will always be available here first.
It should be said that while Facebook is the original Ads Manager, it ultimately offers only the basic functionality needed to manage Facebook ads.
You won’t find too many automated management/optimization solutions, customizable reporting features, or on-demand design and tracking assistance some third-party tools may provide. There’s also a bit of a steep learning curve, as the platform itself has many options, and it can be very hard to find what you need if you aren’t already an expert.
3. Meta Business Suite (formerly Facebook Business Suite)
Next up on our list of Facebook tools is the Facebook Business Suite.
To be honest, it might be easier to cover what the Meta Business Suite doesn't do than what it does.
The Meta Business Suite is a one-stop shop for managing all of your Meta properties. This handy tool lets you do it all - from making and planning your content to answering people's comments and checking out your paid and organic stats. You can even plan your non-paid promotions, run ads, and organize all your Facebook assets.
While the tool indeed lets you view and manage assets across all your Meta accounts, most will find the UI hard to navigate. For example, if you're running multiple Pages or Instagram accounts, the results for each page will be located in a different tab, which can be a huge pain.
4. Facebook Pixel
The Facebook Pixel is one of the most essential Facebook tools on this list, and for good reason.
The Facebook Pixel is a code that can be added to a website to track and measure conversions, build targeted audiences for future advertising, and re-engage website visitors with Facebook ads.
The Pixel works by tracking the actions people take on a website and sending that information back to Facebook. This information can then be used to optimize and target ads, track the effectiveness of advertising campaigns, and gain insights into customer behavior.
By using the Pixel, businesses can track important events on their website, such as purchase transactions, page views, demos, and sign-ups. The Facebook Pixel also provides performance insights, including the number of conversions, the cost per conversion, and the return on ad spend.
This information can help businesses and individuals make informed decisions about their advertising efforts and optimize their campaigns for better performance. After all, you can't measure what you can't track.
While the Facebook Pixel is easy to add to your site (either through copying and pasting the code into your website header or using plugins), you'll find that the Pixel's tracking ability has significantly suffered since Apple's iOS 14 announcement. However, there are several other methods you can use to recapture this data loss.
We don't have enough time to cover how to set up the Pixel in this article, but we have a full guide on how to do so here.
5. Meta Blueprint (formerly Facebook Blueprint)
There are lots of things you can do in this world without needing an education first.
Dropping several hundred (or thousand) dollars on Facebook ads, however, is not one of them.
Enter in the Meta Blueprint.
The Meta Blueprint (formerly Facebook Blueprint) is a free, online education program offered by Facebook to help individuals and businesses learn how to effectively use Facebook's products and advertising tools. The program consists of various courses, certifications, and resources designed to help users get the most out of Facebook.
The courses offered through Facebook Blueprint cover a wide range of topics, from the basics of using Facebook to more advanced topics like creating and managing advertising campaigns, using Facebook Insights, and developing custom audiences. The courses are self-paced, making it easy for users to learn at their own speed, and many of the courses are available for free.
In addition to the courses, Facebook Blueprint also offers certifications for individuals and businesses that demonstrate their knowledge and expertise in using Facebook's products and advertising tools. These certifications are online proctored exams that you can complete in your own home while a Meta employee watches remotely to ensure you're following the exam rules.
While the course materials are free, the certificates are not. The Meta Blueprint courses cost $150 USD for professional exams and $99 USD for associate exams. The exact pricing will differ depending on the country.
6. Facebook Ad Library
If the Library of Alexandria had a Facebook-based counterpart, it would look like the Facebook Ad Library.
The Facebook Ad Library is a giant library of all the ads that are running on Facebook. You can think of it as a way to see what companies and organizations are trying to advertise to you on Facebook.
Basically, Facebook is making it easier for people to see what ads are being served to them and who is behind those ads. This is all about providing transparency and giving users more control over the ads they see on the platform.
The Ad Library is accessible to anyone, and it's easy to use. All you have to do is search for an advertiser or a specific ad, and you'll be able to see all the details about that ad. This includes information about the target audience, the amount of money spent on the ad, and the number of impressions it received.
Another cool feature of the Ad Library is that you can see how long an ad has been running and what types of products or services it's promoting. This is great for people who want to stay informed about the latest trends and what companies are advertising.
We love it so much that we wrote an entire guide on how to make the best use of this tool (and give yourself a competitive advantage by spying on your ad rivals in the process.) ;)
Organic Facebook tools
While we've focused a lot on ads in this post, there are some other Facebook marketing tools that deserve a mention—one of those is a tool made for the organic side of Facebook, Loomly.
Loomly is a visual content calendar and social media planning tool. It is designed to help users plan, create, and publish organic content across a range of social media platforms, including Facebook, Twitter, Instagram, and LinkedIn.
Loomly offers a range of features to help users plan their social media content, including a drag-and-drop calendar that makes it easy to schedule and visualize content, a library of pre-made templates and graphics, and a content suggestion engine that generates ideas based on current trends and events (which has to be my favorite part).
In addition to content planning, Loomly also offers a range of tools to help users create engaging content, including a built-in graphic designer tool (like Canva) and an image library. These tools make it easy for users to create high-quality graphics and images that are optimized for social media, even if they don't have any design experience.
Loomly provides robust collaboration and approval tools, making it easy for teams to work together to plan and create content. Team members can easily provide feedback and approve content, streamlining the content creation process and reducing the time it takes to get content published.
If you're looking for a tool that can allow you to create, manage, and analyze your organic marketing across all social platforms, Loomly is the one for you.
Facebook analytics tools
8. One-Click Report
We wouldn't be the best Facebook tool on the planet if we didn't have the best reporting available, after all.
Without further ado, I'd like to introduce you to Madgicx's One-Click Report.
With Madgicx's One-Click Report tool, you can:
- Use it as your go-to dashboard and keep an eye on your daily performance across all your advertising channels (Facebook, Google Ads, Google Analytics, TikTok, and Shopify, baby!)
- Make pro-level reports that won't break the bank (no need to hire a fancy data analyst!)
- Use the same templates that the big dogs use and see how they track their metrics
- Share your data with ease and impress your clients and coworkers without any ad permission hassle (aka fewer $$ spent on aspirin and ibuprofen for your migraines)
And that's not even the best part! Madgicx has even more options that Facebook doesn't have:
If you want to dive into your metrics today, just connect your accounts to Madgicx during your free 7-day trial, and you can create up to 5 reports completely free of charge.
Madgicx supports Facebook as well as Google Ads, Google Analytics, and Shopify, making it a true one-stop (and one-click!) reporting hub.
Facebook creative production tools
Canva is a graphic design platform that makes designing all kinds of graphics a total breeze. Whether you're a seasoned pro or a design newbie, Canva's got you covered.
With Canva, you can create all sorts of graphics - from social media posts for your Facebook page and flyers to presentations and resumes. And the best part? You don't need any design skills or fancy software. Canva's got a ton of templates that you can customize to fit your needs. Plus, their drag-and-drop interface makes it super easy to add text, images, and other elements to your designs.
Canva's great features make designing a blast. For example, their huge library of images, icons, and illustrations is a goldmine. You can use their images for free, or pay a small fee to access more premium elements. And if you've got your own images, you can upload them to Canva too.
If you're not exactly the next Picasso, even Canva might seem like a leap for your design skills. But don't sweat it, even if "graphic designer" isn't on your résumé, you can still have killer visuals for your campaigns thanks to Madgicx's design service, Sparkle.
Sparkle is like a team of on-demand graphic design fairy godmothers who can help create images, videos, social posts, emails, flyers, you name it!
Just send in your request, and bam! The Sparkle team will have a first draft ready for you in as fast as 48 hours. And if you're not 100% satisfied, make as many changes as you need until it's perfect.
Don't believe us? Give Sparkle a shot, risk-free. Start your free trial right now.
Grammarly is a writing improvement tool that offers comprehensive writing suggestions and corrections to enhance your written content. It helps identify grammar, spelling, punctuation, and style errors, and also provides recommendations to improve readability, tone, and word choice. Grammarly's writing suggestions are based on advanced algorithms that analyze text and apply advanced grammar rules.
Grammarly is designed to help writers of all levels, from students and professional writers to non-native English speakers. The tool can be used as a browser extension, desktop application, or mobile keyboard. Additionally, it integrates with popular platforms like Microsoft Office and Google Docs, making it convenient to use for different writing needs.
One of the key features of Grammarly is its ability to provide personalized suggestions based on the user's writing style and goals. This means that it takes into account the text's context and audience, making relevant and helpful suggestions.
Moreover, Grammarly also offers a plagiarism checker that compares the text to over 16 billion web pages, ensuring that the content is original and not copied. This makes it a useful tool for students and professionals who need to ensure that their written work is unique and free of plagiarism.
Today, we've covered 11 of the best Facebook tools on the market that range from creating and managing your paid and organic Facebook content to copywriting and design, and even those that help you report on all your Facebook marketing efforts.
We might be biased, but we think Madgicx holds the title for the best Facebook tool 2023, as it has parts of nearly every tool on this list built in from day one. If you're in the market for a new Facebook ad tool that doubles as an extra set of hands for your business, take a spin with a 7-day free trial of Madgicx today.
Save hours of media-buying work and keep your budgets protected 24/7. Madgicx constantly audits your Facebook ad account, tells you exactly what to do to improve results, and prepares everything you need to optimize your entire ad account at the click of a button.
Tory is a digital marketing specialist and the current Marketing Manager of Breadcrumbs.io. She's been featured in various high-profile marketing blogs like Hootsuite, AdEspresso, and Databox and holds certificates for both Google and Facebook Ads. In her spare time, she gardens and paints from her house in the Florida panhandle.