Top Ad Management Dashboards: 9 Tools for Agencies

You’re juggling five client accounts, each with campaigns across the best digital advertising platforms like Meta, Google, and TikTok. You spend your mornings just logging in and out of platforms, pulling numbers into a spreadsheet that looks like a crime scene by noon. Sound familiar? We've all been there.

You know there are optimization opportunities hiding in the data, but you’re too busy copy-pasting to find them. We get it. The chaos of managing multiple ad accounts is real, leading to wasted time, inconsistent client reports, and that nagging feeling you’re leaving money on the table. It's a frustrating spot to be in.

So, let's cut through the noise. We're going to walk you through 9 of the most popular ad management dashboards out there, focusing on the features that actually matter to agencies and performance marketers. We'll help you find the right tool to streamline your workflow, impress your clients, and—most importantly—drive better results.

The 9 Top Dashboards for Managing Multiple Ad Accounts

Alright, let's get into the nitty-gritty. First off, what even is an ad management dashboard? Think of it as your command center. It's a centralized platform that allows marketers and agencies to monitor, analyze, and report on advertising campaigns from multiple ad networks (like Meta, Google, and TikTok) in one place. It’s designed to replace that chaotic spreadsheet you’ve grown to loathe.

We reviewed these tools based on four key criteria that we think really matter:

1. Integration Quality: How well and how deeply do they connect to the ad platforms?
2. Agency-Specific Features: Do they offer white-labeling, multi-account views, and easy client switching?
3. Actionability: Do they just show you data, or do they help you decide what to do next?
4. Overall Value: Is the price justified by the time saved and performance gained?

Here are the top contenders.

1. Madgicx

Best for: E-commerce agencies and brands scaling with AI.

Look, Madgicx isn't just another reporting dashboard. Think of it as a full-on advertising co-pilot, designed to actually make your media buying smarter. While other tools focus solely on reporting, Madgicx integrates reporting with AI-powered diagnostics, optimization, and even creative generation.

It’s built for performance marketers who don't just want to see the data—they want to act on it, fast. The platform pulls data from all your key channels into a customizable Business Dashboard.

But the real magic happens when you ask, "What's next?" Instead of digging through Ads Manager for hours, you can use AI Chat to ask questions like, "Which of my campaigns have audience fatigue?" or "Why did my ROAS drop yesterday?" and get instant, actionable answers.

Key Features:

• One-Click Report & Business Dashboard: A unified view of your performance across Meta, Google Ads, TikTok, GA4, Shopify, and Klaviyo. Reports can be customized by client, channel, campaign, or KPI and shared via live links, ensuring stakeholders always see up-to-date results without manual updates. The Business Dashboard shows how different channels contribute to revenue, how efficiently budget is being used, and whether campaigns are driving profitable growth—not just traffic or engagement.
• AI Chat: Your 24/7 AI advertising assistant. Ask it anything about your campaign performance and get advanced diagnostics in seconds.
• Server-Side Tracking: Improve data accuracy post-iOS14 with a robust ad tech platform for performance tracking included in your plan.

Pros:

• Combines reporting, AI analysis, optimization, and creative tools in one platform.
• Deep e-commerce focus with Shopify and Klaviyo integrations.
• Powerful AI saves hours on diagnostics and routine checks.
• Excellent for scaling ad spend intelligently.

Cons:

• Primarily focused on paid media channels (which is a pro if that's your jam).
• The sheer number of advanced features can have a bit of a learning curve.

Pricing:

Madgicx offers tiered pricing based on your monthly ad spend, ensuring the platform scales with your business. Plans start at $99/month. 

See how Madgicx works for your business with the 7-day free trial.

2. AgencyAnalytics

Best for: Full-service digital agencies needing broad integration options.

AgencyAnalytics is the Swiss Army knife of agency reporting. Seriously. It’s not just for paid ads; it integrates with over 75+ platforms, including SEO tools (SEMrush, Ahrefs), social media schedulers, email marketing platforms, and call tracking software. If you offer a whole menu of digital marketing services, this tool is built to put all your client reporting under one roof.

Its real strength is in its comprehensive white-labeling and automated reporting features. You can build custom dashboards for each client, set them to send out automatically, and brand everything with your agency’s logo. According to Metrics Watch, automating data collection can cut your reporting time by over 80%—a massive win for any busy account manager.

Key Features:

• 75+ Integrations: Connects to almost any marketing tool you can think of.
• Automated Reporting: Schedule PDF reports to be sent to clients daily, weekly, or monthly.
• Fully White-Labeled: Customize dashboards and reports with your own branding and domain.
• SEO Tools: Includes built-in rank trackers, site auditors, and backlink monitoring.

Pros:

• Incredible range of integrations for full-service agencies.
• Robust white-labeling and automated scheduling save a ton of time.
• User-friendly interface that clients can easily understand.

Cons:

• It's more of a reporting tool than an optimization platform; it shows you the "what" but not the "why" or "what's next."
• Pricing is per campaign, which can get expensive for agencies with many small clients.

Pricing:

Plans start at $59/month and go up to $349/month for more campaigns.

3. Whatagraph

Best for: Teams needing visually appealing, easy-to-build reports.

Whatagraph is all about making your data look good—fast. If you’ve ever stared at a spreadsheet wondering how to make it client-friendly, this tool is your new best friend. It uses a drag-and-drop builder and a library of pre-built templates to help you create stunning, easy-to-read reports in minutes.

A standout feature is the ability to blend data from different sources into a single widget—for example, showing total ad spend from Meta and Google side-by-side. It’s a fantastic choice for agencies that want to deliver professional, visually impressive reports without needing a design team.

Key Features:

• Drag-and-Drop Report Builder: Incredibly intuitive and easy to use.
• Template Gallery: Start with pre-made templates for common reporting needs.
• Cross-Channel Data Blending: Combine metrics from multiple sources in one chart.
• Custom Branding: Add your logo, change colors, and host reports on your own domain.

Pros:

• Creates beautiful, easy-to-understand reports.
• Very user-friendly, with a minimal learning curve.
• Good for showcasing results to clients who aren't data experts.

Cons:

• Focuses on reporting rather than AI-driven analytics.
• Some users report that data syncs can occasionally be slow.

Pricing:

Plans range from a free option for basic needs up to $579/month for premium features.

4. Adriel

Best for: Large enterprises with significant ad spend needing a unified data warehouse.

Adriel is a beast. It’s less of a simple dashboard and more of a complete marketing data command center for large organizations. With over 600+ integrations, it aims to be the single source of truth for every dollar you spend on marketing and advertising.

This is the kind of tool you get when your CMO wants to see a real-time overview of global ad spend on a giant screen in their office. It automatically collects, cleans, and standardizes your data, piping it into a fully customizable dashboard. It’s powerful, comprehensive, and, as you can imagine, priced accordingly.

Key Features:

• 600+ Integrations: The most extensive list on the market.
• Data Warehousing: Collects and stores all your marketing data in one place.
• Advanced Customization: Build dashboards with custom metrics, formulas, and visualizations.
• AI-Powered Anomaly Detection: Alerts you to unusual changes in performance.

Pros:

• Unmatched data aggregation capabilities.
• Perfect for large, complex organizations with many channels.
• Highly customizable and scalable.

Cons:

• Total overkill for most small to medium-sized agencies.
• Enterprise-level pricing makes it inaccessible for many.

Pricing:

Plans range from approximately $500 to $1,500 per month, with custom enterprise options available.

5. AdAmigo.ai

Best for: Meta-focused agencies looking to maximize media buyer efficiency.

AdAmigo.ai is a hyper-focused tool designed to do one thing exceptionally well: automate Meta advertising management. It’s built for media buyers, by media buyers, with a suite of features aimed at eliminating repetitive tasks and enforcing best practices.

The platform uses AI to monitor your accounts and provides smart alerts for creative fatigue, audience overlap, and budget pacing issues. According to AdAmigo.ai, its automation allows a single media buyer to handle 4-8x more clients, a powerful promise for any growing agency.

Key Features:

• AI-Powered Smart Alerts: Proactive notifications about campaign issues.
• Rule-Based Automation: Set up rules to automatically pause ads, adjust budgets, and more.
• Bulk Actions: Apply changes across multiple campaigns or ad sets at once.
• Performance Dashboards: Clear, concise views of your Meta campaign performance.

Pros:

• Deeply focused on Meta, with features that Ads Manager lacks.
• Excellent for enforcing a consistent optimization process across a team.
• Dramatically increases a media buyer's efficiency.

Cons:

• Only supports Meta (Facebook & Instagram), so you'll need another tool for other channels.
• Pricing is per ad account, which can add up quickly.

Pricing:

Pricing is per ad account, ranging from $99 to $198 per month.

6. DashThis

Best for: Freelancers and small agencies who need simplicity and affordability.

DashThis is a super popular choice for its simplicity and straightforward pricing. It offers a clean interface, pre-built report templates, and all the essential integrations an agency needs. One of its most beloved features is that all plans include unlimited users, making it great for collaborative teams.

It’s a no-fuss reporting tool. You won’t find advanced AI analysis here, but you will find a reliable, easy-to-use platform for creating and sharing client reports. It’s a fantastic starting point for agencies just getting serious about their reporting process.

Key Features:

• Pre-built Report Templates: Get started in seconds.
• Unlimited Users: All plans allow you to add your whole team and all your clients.
• Cloning Options: Easily duplicate reports and widgets to speed up setup.
• Comment and Sharing Features: Collaborate with your team and clients directly on the dashboard.

Pros:

• Very easy to learn and use.
• Affordable, predictable pricing.
• Unlimited users on all plans is a huge plus.

Cons:

• Lacks advanced analytical or optimization features.
• Customization options are more limited than in other tools.

Pricing:

Plans are based on the number of dashboards and range from $49 to $479 per month.

7. Superads

Best for: Agencies managing significant spend on both Meta and Google Ads.

Superads (formerly Adext AI) focuses on cross-channel automation between Meta and Google. Its core promise is using AI to find the best-performing audiences and automatically reallocate your budget between the two platforms to maximize conversions.

It’s a powerful tool for performance-focused agencies that want to take a more holistic, portfolio-based approach to budget management. The dashboard gives you a unified view of your Meta and Google performance with AI-driven recommendations on where your next dollar should be spent.

Key Features:

• Cross-Channel Budget Optimization: AI automatically shifts spend between Meta and Google.
• Smart Bidding: An AI bidding algorithm that works across platforms.
• Unified Reporting: See your blended ROAS and CPA in one place.
• Rule-Based Automation: Set up custom rules to manage your campaigns.

Pros:

• One of the few tools that automates budget allocation between platforms.
• Strong focus on performance and conversion optimization.
• Great for agencies managing large, fluid budgets.

Cons:

• Limited to Meta and Google; no TikTok or other social platforms.
• The AI can feel like a "black box" at times, with less manual control.

Pricing:

Superads offers a free plan, with paid tiers up to $49/month.

8. WASK

Best for: Small businesses and beginners looking for an all-in-one, simple solution.

WASK is designed to be an easy entry point into the world of paid advertising. It connects to Meta and Google and offers a simplified interface for creating campaigns, running A/B tests, and monitoring results. It even includes a "Smart Audience" feature that suggests targeting options.

For a seasoned agency, WASK might feel a bit basic. But for a small business owner or a freelancer just starting out, it provides a user-friendly layer on top of the often-intimidating native ad managers.

Key Features:

• Simplified Campaign Creation: An easier way to launch ads on Meta and Google.
• A/B Testing: Easily test different images, texts, and audiences.
• Competitor Analysis: See what your competitors are up to.
• Scheduler: Automatically stop and start your ads at certain times.

Pros:

• Very affordable and beginner-friendly.
• Good all-in-one tool for small businesses managing their own ads.
• The automation features simplify basic optimizations.

Cons:

• Lacks the depth and power required by most agencies.
• Integrations are limited and not as robust as more professional tools.

Pricing:

WASK offers several affordable monthly plans, starting at $19/month.

9. Smartly.io

Best for: Enterprise-level social advertisers with a heavy focus on creative.

Smartly.io is a powerhouse platform used by some of the world's largest brands and agencies. It excels at managing social advertising at a massive scale, with a particular emphasis on creative automation and testing. If you need to generate thousands of ad variations for different products, languages, and audiences, Smartly.io is a top-tier solution.

Heads up: this is not a tool for the faint of heart (or small of budget). It’s an enterprise-grade solution for teams that live and breathe social advertising and need to operate with maximum efficiency and precision at scale.

Key Features:

• Creative Automation: Automatically generate thousands of ad variations from a product feed.
• Predictive Budget Allocation: AI-driven budget management for large campaigns.
• Advanced Testing Workflows: Sophisticated tools for A/B/n testing at scale.
• Full-Funnel Reporting: Connects ad spend to business outcomes.

Pros:

• Unrivaled creative automation and scaling capabilities.
• Deep integrations with Meta, TikTok, Pinterest, and Snapchat.
• Trusted by major global brands.

Cons:

• Complex and requires significant training to master.
• Pricing is based on a percentage of ad spend, making it very expensive.

Pricing:

Custom pricing (contact sales). Typically requires a significant minimum ad spend.

How to Pick a Dashboard for Your Workflow

Okay, so you've seen the list. Now for the hard part: how do you actually choose? Here's the thing: picking a dashboard isn't just about finding the one with the longest feature list. It's about finding the tool that actually fits your agency, your workflow, and your clients. Let's break down how to think about this like a pro.

Scenario-Based Recommendations

• If you're a solo freelancer or a small agency (1-3 clients): Your world revolves around simplicity and not breaking the bank, right? A tool like Madgicx, DashThis or WASK is a great starting point. They provide clean reporting and basic management features without a steep learning curve or high monthly fee.
• If you're a growing e-commerce agency (3-10 clients): This is where efficiency becomes everything. You need a tool that combines powerful reporting with actionable insights. Madgicx gives you the multi-channel dashboard you need, plus the power of AI Chat for quick diagnostics.
• If you're a large, full-service agency (10+ clients): Your needs are about process, scalability, and customization. You have multiple account managers and diverse client needs. Look for tools with robust white-labeling and broad integrations. AgencyAnalytics and Whatagraph are built for this world.

Must-Have Features for Agencies

When you're managing accounts for others, your needs are different. Finding the right AI ad tools for multi-client management is key. Here are a few non-negotiables we think you should look for:

• Multi-Account Overview: Can you see a top-level view of all your client accounts in one place? This is crucial for spotting issues without logging into each account individually.
• Easy Client Switching: How many clicks does it take to jump from Client A's dashboard to Client B's? This small detail saves a surprising amount of time and sanity.
• White-Label Reporting: You've probably heard this term thrown around. White-label reporting is a feature that allows an agency to create client-facing reports using a dashboard tool but brand them with their own logo and company details, removing any mention of the underlying software. It's essential for presenting a professional, unified brand front.
• User Roles & Permissions: You need to be able to grant clients view-only access to their own dashboard without them seeing (or messing with) other clients' data.

Pro Tip: How to Evaluate Integration Quality

Here's a pro tip that will save you a massive headache: don't get fooled by a long list of shiny logos on a features page. API integration quality refers to the stability, speed, and data freshness of the connection between a dashboard and the native ad platforms.

Here’s what to actually look for:

Data Refresh Rate: How often does the data update? For paid ads, you need updates at least every few hours. A dashboard that only syncs once a day is a recipe for making decisions on old data.

 Data Depth: Does it pull all the metrics you need? You need access to custom conversions, audience data, and creative-level metrics, not just spend and clicks.

 Stability: Read reviews. Do users complain about connections constantly breaking? A cheap tool with a buggy API will cost you more in frustration and bad data in the long run.

Frequently Asked Questions (FAQ)

What is the difference between an ad management dashboard and a native ads manager?

Think of it this way: a native ads manager (like Facebook Ads Manager) is where you go to build and edit campaigns for one specific channel. An ad management dashboard is a third-party tool that sits on top, pulling data from multiple channels into a single view for easier analysis and cross-channel reporting.

How do I choose a dashboard based on my agency's size and client type?

It's all about your main pain point. For small agencies, prioritize affordability and ease of use (like DashThis). For growing e-commerce agencies, look for a tool that combines reporting with AI-driven optimization to improve efficiency (that's Madgicx). For large, full-service agencies, prioritize broad integrations and robust white-labeling (like AgencyAnalytics).

What does 'white-label reporting' mean for agencies?

Basically, white-label reporting lets you create reports for clients using a software tool but replace the software's branding with your own logo, colors, and domain. It makes the report look like it was custom-built by your agency, which looks way more professional. It's a key feature for many AI tools for Meta ad agencies.

How difficult is it to migrate from one ad dashboard to another?

It varies, but it's probably easier than you think. Since most dashboards pull data via API, there's no "data" to migrate. The real work is reconnecting your ad accounts to the new tool and rebuilding your dashboard layouts. Depending on how complex your reports are, this can take anywhere from a few hours to a few days.

Conclusion

We know, choosing the right ad management dashboard can feel like a huge decision. But honestly, it all boils down to one simple question: What's your biggest bottleneck right now?

If your problem is simply creating reports, a tool like Whatagraph or AgencyAnalytics will serve you well. If your problem is managing massive scale and creative, Smartly.io is a powerful solution.

But if you're a performance-focused agency or brand, your bottleneck isn't just reporting—it's the entire cycle of analysis, insight, and action. For you, a platform that doesn't just show you charts but helps you understand and act on them is essential.

For agencies focused on driving real performance and scaling efficiently, a tool like Madgicx that combines a multi-channel dashboard, AI-powered analysis, and integrated creative tools is a seriously compelling solution.

Ready to centralize your ad accounts and finally get out of those spreadsheets? Start your free trial with Madgicx →