Twelve agency reporting tools compared on six buying criteria, pricing models and hidden costs, with a note on how reporting software differs from BI tools.
Top marketing agencies tend to use one of three kinds of reporting software: client-portal tools such as AgencyAnalytics, DashThis and Swydo, data connectors such as Supermetrics feeding Looker Studio, and, for agencies that run Meta ads, Madgicx, which reports across Meta, Google Ads, TikTok, Shopify and Klaviyo and also prepares the optimizations. The right pick depends on how many clients you serve, which channels you report on and how much of the report you want to build yourself.
This guide ranks 12 agency reporting tools, gives the criteria to choose by, and compares how each one charges, with prices checked in November 2026. Where a vendor's pages don't give a price or a fact, we say so instead of guessing.
One-Click Report builds client reports from Meta, Google Ads, TikTok, Shopify and Klaviyo, shared by link.
The 12 best agency reporting software tools at a glance
| Tool | Best for | How it charges | Price (Nov 2026) |
|---|---|---|---|
| Madgicx | Meta agencies that want reports plus AI optimization | By monthly ad spend; $9 per extra ad account | From $45 a month; 7-day free trial |
| AgencyAnalytics | Many clients, branded client portal | Per client | $20 per client a month, billed annually |
| DashThis | Branded dashboards sent by email | By dashboards and data sources | From $44 a month, billed yearly |
| Whatagraph | Blending many sources into one report | Per connected data account | From EUR 699 a month, billed annually |
| Swydo | Branded reports to many clients | One plan with every feature | From $69 a month |
| Databox | Dashboards across 130+ tools | By plan, with data source caps | Free plan; paid from $71 a month, billed annually |
| Supermetrics | Feeding data into Looker Studio, Sheets or a warehouse | Fixed monthly plans with source caps | From EUR 49 a month |
| Improvado | Enterprise marketing data pipelines | Quote | Ask the vendor |
| NinjaCat | Large agencies with high client volume | Quote | Ask the vendor |
| TapClicks | Enterprise agency operations and reporting | Quote | Ask the vendor |
| Looker Studio | Teams that build their own reports | Google's BI tool, with connectors from other vendors | See its pricing page |
| Reportz | Freelancers and small agencies | By dashboards | See its pricing page |
How do you choose agency reporting software? Six criteria
- Integration breadth and data stability. The logo count matters less than how reliably the tool pulls the fields you use, such as Meta custom conversions or Shopify product data. Ask how often data refreshes and what happens when a connection expires.
- Automation and report speed. Can you build a template once, clone it per client and have reports refresh and send on a schedule?
- Branding and client access. Your logo, colors and domain, plus a client portal if clients log in.
- AI features. Some tools draft report commentary or answer questions in plain language. Read any AI summary before it reaches a client.
- Scalability and pricing model. Per client, per dashboard, per data source, per credit or by ad spend. A model that is cheap for 5 clients can be costly at 50, so project your bill 12 to 18 months out.
- Security and access controls. Ask each vendor how it handles user roles, client-level access and the permissions it needs on ad accounts. We did not compare these, so confirm them in a demo.
The 12 agency reporting tools, one by one
Madgicx
Madgicx is the agentic AI advertising platform for Meta ads. Its One-Click Report puts Meta, Google Ads, TikTok, Shopify and Klaviyo data in one place, and you can share each client's report by link or as a PDF. The Business Dashboard adds blended business metrics. Copilot answers questions about an ad account from your own data, which speeds up report commentary, and AI Marketer audits each account and prepares recommendations you approve in one click.
Madgicx optimizes Meta ads only, and it is not a full business intelligence tool. Extra ad accounts cost $9 each on a plan.
- Best for: performance and e-commerce agencies running Meta ads for clients.
- Price: plans start at $45 a month, priced by monthly ad spend, with a 7-day free trial (current Madgicx plans).
AgencyAnalytics
AgencyAnalytics has 90+ integrations, with unlimited data sources, reports and dashboards per client. Every client gets a client portal with your logo, colors, custom domain and custom email, and report scheduling is on every plan. It adds goals, benchmarks, forecasting and AI features such as summaries and Ask AI. It reports and alerts; we saw no way to change a client's ads from it.
- Best for: agencies with many clients that want a branded portal.
- Price: $20 per client a month, billed annually, with monthly billing also offered. A Volume plan for 25 or more clients is priced by sales. 14-day free trial, no card.
DashThis
DashThis has pre-built templates for SEO, social, PPC and ecommerce that you customize and clone across clients. It connects 30+ platforms, including Google Analytics 4, Google Ads, Meta, LinkedIn and TikTok, plus CSV import, and every plan includes all integrations. Its branding is removed on every plan, and automated emails send updated dashboards. AI Insights is on every plan, and chat mode is a $19 a month add-on.
- Best for: agencies that want branded dashboards emailed on a schedule.
- Price: Individual from $44 a month billed yearly ($54 billed monthly), up to Standard from $429 billed yearly. 14-day free trial.
Whatagraph
Whatagraph blends data from many sources into fewer, larger reports. It lists 68 integrations by its own count and sends automated emails with PDF reports. Custom branding is on both plans, and a custom report domain is an add-on for Prime only. Whatagraph IQ is its AI layer.
- Best for: teams that want blended multi-source reports.
- Price: each connected data account costs 1 credit, and the Max plan starts at EUR 699 a month, billed annually, with 50 credits. Prime is custom. It offers a demo and no free trial.
Swydo
Swydo gives every plan pre-built report templates, a drag-and-drop builder, KPI boards and unlimited dashboards and reports. It lists 38+ integrations, full custom branding with branded PDF exports and custom domain hosting, and unlimited automated report sending. An AI report builder drafts summaries.
- Best for: agencies that send branded reports to many clients.
- Price: one plan with every feature, from $69 a month, with a 14-day free trial and no card.
Databox
Databox connects 130+ tools, spreadsheets, databases and APIs, with dashboard templates, a metric library and Genie, an AI analyst you ask in plain language. Plans cap the number of data sources. Scheduled snapshots start on Team plans, and custom branding is an $80 a month add-on.
- Best for: teams that want live dashboards across many tools.
- Price: a free plan with 1 dashboard and no time limit, then paid plans from $71 a month billed annually, with an Agency plan from $79 a month. 14-day trial of any paid plan.
Supermetrics
Supermetrics is a data pipeline, not a report builder. It moves ad and analytics data into Looker Studio, Google Sheets, warehouses and AI assistants, and refreshes it on a schedule. You still build the report in the destination, and we saw no branded reports on its pages.
- Best for: agencies that already build in Looker Studio or Sheets and need fresh data there.
- Price: Starter EUR 49 a month (EUR 39 billed yearly) with 2 data sources, Growth EUR 199 (EUR 159 billed yearly) with 7. 14-day free trial, no payment details.
Improvado
Improvado is closer to a marketing data warehouse tool than a reporting app. It is an ETL (extract, transform, load) platform that connects to a wide range of data sources, so it suits large agencies and enterprise brands with complex data needs and technical staff. Small agencies will find it more than they need.
- Best for: large agencies with complex data pipelines.
- Price: ask the vendor.
NinjaCat
NinjaCat is aimed at mid-sized to large agencies that manage many clients and a lot of ad spend across channels. It is a broad platform with a steeper learning curve, so it fits agencies that need scale more than a quick start.
- Best for: larger agencies with high client volume.
- Price: ask the vendor.
TapClicks
TapClicks is an enterprise platform that combines reporting with agency operations and workflow, and it connects to a very large number of services. Its scale and setup effort make it a poor fit for small teams.
- Best for: enterprise-level agencies that want one platform for operations and reporting.
- Price: ask the vendor.
Looker Studio
Looker Studio is Google's data visualization tool, formerly Google Data Studio. It connects natively to Google products and, through connectors such as Supermetrics, to other platforms. It is a blank canvas: you build every chart and keep every connection working.
- Best for: agencies with technical staff who want full control of their reports.
- Price: see its pricing page.
Reportz
Reportz is a simple reporting tool for freelancers and small agencies who want basic client dashboards without a long setup. Expect fewer integrations and less customization than the larger platforms.
- Best for: freelancers and small agencies.
- Price: see its pricing page.
How do reporting tools compare with BI tools like Looker Studio?
Reporting software is built for marketing data: ready connectors, report templates and client delivery. A BI tool such as Looker Studio is more flexible but starts empty, so a technical person has to build and maintain every report. Many agencies pair them: a connector like Supermetrics feeds Looker Studio, and a client-portal tool handles the clients who want a login. If you want less maintenance, choose a tool with templates and scheduling built in.
Create client reports faster with Madgicx
To cut reporting time with Madgicx, connect each client's Meta, Google Ads, TikTok, Shopify and Klaviyo accounts and open the One-Click Report. Share it by link or PDF, then use Copilot to explain what moved, for example why cost per acquisition rose, so the commentary comes from the data. Let AI Marketer prepare the next actions for you to approve, and use the Madgicx MCP for Facebook and Google Ads reporting if you prefer to work from Claude or ChatGPT. Madgicx is an Official Meta Business Partner, trusted by 200,000+ advertisers and rated 4.6 out of 5 on G2 from 220+ reviews.
Start your 7-day free trial and build your first agency report
FAQ
What reporting software do top marketing agencies use?
Agencies commonly use client-portal tools such as AgencyAnalytics, DashThis and Swydo, or Supermetrics with Looker Studio. Agencies running Meta ads for clients also use Madgicx for cross-channel reports and AI optimization.
How much does agency reporting software cost?
Entry prices run from $20 per client a month (AgencyAnalytics, billed annually) to EUR 699 a month (Whatagraph), as of November 2026. Madgicx starts at $45 a month, priced by ad spend, and some enterprise tools are priced by quote.
What is the difference between a reporting tool and a BI tool like Looker Studio?
Reporting tools come with marketing connectors, templates and client delivery. A BI tool is more flexible but starts blank, so you build and maintain every report.
Can I put my own branding on client reports?
Yes, with several tools. AgencyAnalytics, DashThis, Swydo and Whatagraph offer custom branding, while Databox sells it as an add-on. Check the details of each plan, such as custom domains.
Which reporting tool is best for a new or small agency?
Choose a low entry price, a pricing model that scales and fast setup. Swydo and Reportz suit small teams, and Madgicx suits a small agency that runs Meta ads and wants reports and optimization together.
