Michael Mata

Michael is a Content Writer at Madgicx. He is passionate about crafting compelling content that educates Facebook advertisers, agency owners, and eCommerce entrepreneurs.

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Tracking and Attribution

9 mins

November 7, 2023

Use Facebook Offline Conversions To Track Real-World Actions

Use Facebook offline conversions to track real-world activity and capture all other cross-channel conversions in your Facebook ads data analytics.

graphic showing Facebook and Google Analytics connecting their data to a digital marketing report

Tracking and Attribution

15 mins

February 10, 2022

How to Track Facebook Ad Performance on Google Analytics

The iOS 14.5 privacy update has drastically reduced the amount of data advertisers can collect about Facebook users. Our guide will show you how to use Google Analytics to get a broader (and more accurate) view of your Facebook advertising performance.

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