To audit a Facebook ad account with AI, ask an AI assistant connected to your account to read how it is built and what it earns: every campaign with its objective, budget, bid strategy and status, how many ad sets and ads sit under each, and the results for the period. It then lists what looks wrong and what to fix first.
TL;DR
- The audit covers structure and results: campaigns, objectives, budgets, bid strategies, statuses, ad sets per campaign and ads per ad set.
- Results come from Meta's own totals per campaign for the dates you choose.
- The assistant flags patterns such as many campaigns on the same objective, paused leftovers and spend in weak campaigns.
- It reads only. Fixes happen after you confirm each change.
Who this is for
- Advertisers taking over an account, or looking at their own with fresh eyes.
- Agencies auditing a new client in the first week.
- Founders who suspect the account has grown messy.
Connect your AI assistant to Meta ads
Ask about your ad accounts in plain words. Every change waits for your yes. Included in the 7-day free trial.
Try for Free ($0 Trial)What a good audit covers
A useful audit has five parts. The prompt below covers the first and last, and the follow-ups cover the rest.
- Structure: campaigns, ad sets and ads, their objectives, statuses and how they are grouped.
- Tracking: whether your pixel or dataset matches enough customer details.
- Creative: which ads are tired or rated poorly.
- Budget: whether spend sits where results are.
- Results: cost per result and ROAS per campaign.
The prompt to paste
Audit my Facebook ad account [account name] for the last 30 days. List every campaign with its objective, status, budget, bid strategy, number of ad sets, number of ads, spend, results and cost per result. Then tell me what looks wrong: campaigns that overlap in objective, active campaigns with no delivery, budgets that do not match results, and where most of the spend goes. End with a fix list in priority order. Do not change anything.
Follow-ups that work well:
Check tracking: how good is the Event Match Quality for each event on my pixel, and which customer details are missing?
Show me the ads with high frequency or a below-average quality ranking, with their creative name and type, grouped by ad set.
Which active ad sets have only one ad, and which have more than [number]?
Turn the fix list into the exact changes you would make, and wait for my yes before any of them.
The prompt works in any AI assistant connected to the Madgicx MCP. If yours is not set up, connect your AI assistant first.
What the MCP reads
- Campaign structure. Every campaign with its objective, status, budget, bid strategy and start time.
- Ad sets and ads. Each ad set's status, budget, bid strategy and optimization goal, and the ads inside each, so the assistant can count them per campaign.
- Results. Spend, results, cost per result and ROAS per campaign for the dates chosen, as Meta calculates them.
- Tracking quality. The Event Match Quality score for each event and which customer details are matched, with coverage. Check Event Match Quality covers it in full.
- Ad-level signals. Each ad's creative name and type, frequency and quality ranking, so the assistant can point to ads worth a closer look.
What the answer looks like
A table with one row per campaign (structure and results side by side), followed by a short list of findings. Each finding says what the assistant saw, which campaigns it affects and how much spend sits behind it, for example a cluster of campaigns with the same objective, or an active campaign that spent nothing. It also shows each campaign's share of total spend next to its cost per result, so spend that sits in weak campaigns is easy to spot. A numbered fix list closes the answer, with the highest-spend issues first.
What to do next
- Start with the money: find wasted ad spend in the campaigns the audit flagged.
- Check how each campaign bids: check bid strategies.
- Look at cost and return per campaign: CPA by campaign and ROAS by campaign.
- Find out who changed what lately with the account change history.
Changes happen only after you confirm
The audit only reads. If you later ask the assistant to change something, such as pausing a campaign or lowering a budget, it must show you the exact change and wait for your confirmation before it runs. Nothing changes until you say yes.
Try it on your own account
The Madgicx MCP comes with a Madgicx subscription, and the 7-day free trial includes it. For an audit you do not have to ask for, Madgicx's AI marketer audits your Facebook and Instagram account and prepares the next move, which you approve.
FAQ
How do I audit a Facebook ads account?
Check structure, tracking, creative, budget and results, in that order. Paste the prompt above for structure and results, then use the follow-ups for tracking and creative. You get a fix list ordered by spend.
Is there a Facebook ad account audit template?
The prompt on this page works as one: it asks for the same fields for every campaign each time, so audits are easy to compare. For an audit built into the product, Madgicx's AI marketer audits your Facebook and Instagram account and prepares actions you approve.
How often should I audit my ad account?
There is no rule. Many advertisers do a full audit when they take over an account and then on a regular schedule, such as monthly or quarterly, with a quick check whenever results change suddenly. Pick a rhythm you will keep.
What does the audit check?
Structure and results: how campaigns, ad sets and ads are set up, and what each campaign earned for the dates you choose.
Does it check targeting or the learning phase?
No. Ad set targeting and learning-phase status are not returned, so the assistant does not judge them. Check those in Ads Manager.
How long does it take?
It reads the account in one conversation. Large accounts take longer, so ask for the top campaigns by spend first.
Does it fix the problems it finds?
Only if you ask, and only after you confirm each change. It can pause and restart items and change budgets and bids.
