How to Enhance Meta Ads with Advantage+ Creative AI

Are you ready to embrace artificial intelligence in your Meta advertising with Advantage+ creative? By doing so, you can reach more people, resonate better with them, and become more efficient overall.

In this article, we’ll go through Meta’s Advantage+ creative features and share tips on improving the performance of your Facebook ads using Meta’s AI. 

Let’s get started!

What is Facebook Advantage+ creative?

Facebook Advantage+ creative is one of Meta’s Advantage+ features available to advertisers in the Meta Ads Manager. It optimizes your ad images and videos to create customized variations to increase the chances of engaging your target audience. 

Using Advantage+ creative gets your ad in front of the right people at the right time, with multiple customized versions to appeal to each individual. This tool allows you to tailor your ads to your audience, boosting conversion rates and making your campaigns more effective. 

Depending on your ad format and placements, you may have different creative enhancements available.

These enhancements are all about improving performance while keeping your core message intact (and usually, they do a great job!). So, which creative enhancements are worth using? Let’s dive in.

Before continuing, it's important to note that there is no hard and fast rule about Advantage+ creative enhancements. When enabled, some may be applied all the time or only sometimes, and some will only ever show to one person. Your campaign objective, ad type, and ad format all play a role in determining whether an enhancement becomes available to you and if it's applied.

What is the difference between dynamic creative and Advantage+ creative?

If you know the term “dynamic creative,” Advantage+ creative might seem familiar - it’s actually the updated version, now with even more features. 

One significant improvement is transparency. You can now preview the enhancements before applying them so you have a better idea of what your audience will see.

Core benefits of Advantage+ creative

1. Saves design time: Advantage+ creative automatically creates multiple versions of your ad creative, so you don’t have to spend time resizing your ads for every placement. It also creates different versions of your ad with elements swopped around to find the best combination. For example, it could switch your text around to see what brings in better results. It’s time-consuming to create all of this on your own steam, and Meta’s AI does it in an instant.
2. Budget efficient: AI ensures your budget is spent efficiently, reallocating ad spend into the most effective variations, formats, and placements. Once it discovers the magic combination, it will prioritize displaying it over the other variations. Without Advantage+ creative, you wouldn’t have all these versions for Meta to compare and find the best combination. 
3. Boosts reach: Advantage+ creative expands your visibility by repackaging your ads into different formats to reach more people, like turning images or carousels into videos or slideshow formats, which opens up even more ways for your ad to be seen.
4. Increases engagement: Personalizing your ads for your audience is a surefire way to boost the chances of someone interacting with them. 9 out of 10 marketers saw increased ROI after using personalization strategies

Of course, no tool is perfect, and Advantage+ creative has some downsides. For example, you have less control over how your ad looks, and it’s easy to enable features that might not align with your brand accidentally. But by staying informed and carefully choosing which enhancements to use, you can make the most of this AI-powered tool.

Key features of Advantage+ creative

Let’s look at some of the options you may encounter:

Standard enhancements

Standard enhancements are simple tweaks that have been around for a while. These include media adjustments like changing the size, aspect ratio, and ad level composition changes. They could be different text combinations made from your primary text or rearranging the elements of your ads, like switching your primary text, headline, and description around.

Considering these enhancements are created for and tailored to each user, they can vary greatly. It depends on the account they’re shown to and the optimization the ad delivery system uses. Some might show to everyone who sees your ad, and some may only show to a particular user to whom the adjustments should appeal.

Standard image enhancements include image template, visual touch-ups, and text improvements.

Available for: 

• Single image or video
• Carousel ads
• Catalog ads

Pro tips:

• Using the image template isn’t advisable, as your design options are limited. It’s better to turn it off.
• Check the text improvements before launching to ensure the core message remains intact.

Image brightness and contrast

If your image could use some extra pop, Advantage+ creative adjusts the brightness and contrast if it might improve ad performance. This enhancement is recommended and super handy because it saves you from having to edit your images. You should enable it.

Available for:

• Single-image and video ads
• Carousel ads
• Catalog ads

Music

You can add music to an image or carousel ad to create a video to expand your reach by appearing across Facebook and Instagram in Feeds, Stories, Videos, and Reels. 

Meta allows you to let the AI choose the music for you, select it from a list, or search for it. It’s best to always choose the music yourself if you use this feature.

The Advantage+ creative AI might not always match the music well to the tone of your message, making it hit-and-miss if you turn it on without checking first.

Available for:

• Single image ads
• Carousel ads
• Catalog ads

Pro tip:

• AI can make unexpected choices that may not fit your brand tone. Make a note of a few safe options from the list when you want to add sound.

3D animation

3D animation may be added to your image ad if it could improve performance. The zoom animation adds motion and depth to help it stand out and creates a video version that can be displayed on Stories, Video feeds, and Reels.

Available for:

• Single image ads
• Carousel ads

Image expansion

This creative enhancement is available for single image ads. It expands your image and adjusts the aspect ratio to fit in more placements, saving you time on resizing your ads for all of them.

I recommend using this super helpful Advantage+ creative enhancement that helps to show your ad in more places.

Available for:

• Single image ads
• Carousel ads
• Catalog ads

Pro tips:

• Image expansion is one of several visual enhancements that fall under visual touch-ups. It adds an overlay where text appears in the expanded space. If you don’t want to use it, you should disable visual touch-ups, not image expansion.
• Image expansion is gradually being rolled out on Advantage+ catalog ads, so check your account regularly to see if you want to use this feature on shopping campaigns.
• Eligible advertisers have image expansion enabled by default. 

Profile end card

This creative enhancement adds an end card to Facebook and Instagram carousel ads with your profile image that links to your Page or account.

Available for:

• Carousel ads

Adapt to placement

Advantage+ creative automatically displays any 9:16 images in your catalog as the default format for Stories and Reels placements. 

Available for:

• Single image and video ads
• Carousel ads

Highlight carousel card

Advantage+ creative will show your best-performing card first in a Facebook and Instagram carousel ad. However, if your carousel is designed with a specific sequence in mind, be careful when using this.

Available for:

• Carousel ads

Pro tip:

• If your carousel ad is designed to tell a story in a specific sequence, refrain from using this enhancement.

Dynamic description

The feature lets the Advantage+ creative AI decide whether to show or hide your carousel ad’s description if it may improve its performance. This enhancement is great! You should definitely turn it on.

Available for:

• Carousel ads

Relevant comments

Enabling this enhancement lets the AI determine comments on an ad that could improve performance and displays them below your ad on Facebook and Instagram. It will only show existing positive comments.

Available for:

• Single image and video ads
• Carousel ads
• Catalog ads

Enhance CTA

Pair key phrases from your ad text options with your CTA in overlays on Stories to share more information about what you’re advertising and to encourage action. You can check a box to use AI to identify and generate potentially high-performing phrases.

Available for:

• Single video ads

Info labels

When creating a shopping campaign with Advantage+ catalog ads, you can highlight details about your products with info labels. You can mark products as “on sale” or “limited” when they appear in your ad to help improve performance. This is a super enhancement and can help drive more ad engagement.

Available for:

• Carousel ads
• Catalog ads

Site links

Site links are a great addition to the suite of Advantage+ creative enhancements, and you should definitely use them when they make sense for your campaign. However, if you're not careful, you can accidentally scroll right past the setting in the Ads Manager.

If you click “Review and confirm,” you can go through the list of your URLs.

You can enter a URL, and Meta will automatically produce a list of links to select. You can also type in the web page manually to add links. These links will appear as buttons alongside your ad on Facebook Feeds.

Knowing which links to use from the list and how many links to show can be confusing. The most important thing to remember is relevance is everything. It’s better to have a couple of highly relevant links than a long list of every link on your website.

Available for: 

• Single image and video ads
• Carousel ads
• Catalog ads

Pro tips:

• For e-commerce businesses, you can include links to the product category or sale items. You should also add links to your shipping and return policy, which may help seal the deal.
• For lead generation businesses, add links to book appointments, your sales funnel, newsletter signup, or even your Google reviews.

Image generation

You can make many ad creative variations in two ways with Meta’s generative AI:

• Background image generation: Generate different backgrounds on uploaded images with an object in them, like a product.
• Full image generation: Using an image from your media library or one you upload as a reference, the generative AI feature creates a new creative version with additional overlays or elements. These could be adding your logo, text overlays, background colors, or an object featured in the original image. 

You can choose the variations you like from the ad preview and apply other Advantage+ creative optimizations.

Pro tips:

• For ads showing a specific product, it’s best to use background rather than full image generation. Otherwise, the AI will replicate any object from the reference image.

Additional Catalog ad enhancements

• Advantage+ creative for catalog: When using a catalog, like in shopping campaigns, you can tailor your products to display in ad formats or types users are most likely to respond to.
• Dynamic media: Let AI decide whether to show people either images or videos based on what a particular user finds more engaging.
• Add catalog items: When it's likely to improve performance, items from your catalog will be shown along with your chosen ad creative. 

Pro tip:

• Some enhancements only become available when you choose “Manual upload” during ad setup. They may not be available if you select “Catalog” to dynamically create a carousel using your products.

In certain accounts, you have the flexibility to toggle on standard enhancements along with other creative enhancements. While this option is available, it's best to ensure that the enhancements you choose will genuinely enhance the performance of your campaign.

As Meta consistently refines Advantage+ creative through regular updates, the enhancements will only get better! For now, the most effective approach is to preview all options before publishing and keep experimenting to find the perfect combination for your goals. Happy testing!

How to set up Advantage+ creative

Head to the Meta Ads Manager and go to the ad level of your campaign. Scroll down to the Advantage+ creative section, which shows the number of enhancements you have enabled. Click the “Edit” or the “Advanced Preview” button in the preview panel to open the enhancements window.

The full list of available enhancements for this ad is in the Advantage+ creative tab that opens when you click the “Advanced Preview” button. Remember that several factors determine which ones you can use.

You can click the blue link at the bottom that says “Show more enhancements” to expand your view and include another row. You can also click the “All optimizations” button at the top right to switch to view the standard enhancements.

Some accounts will see a toggle to turn on all enhancements, while others will enable certain ones by default. In this case, it’s best to double-check which ones improve your ad.

Get more control with Madgicx’s AI Ad Generator

While Advantage+ creative is a powerful tool that can save you a lot of time in creative production, you still need to test the enhancements and decide which ones to use on a case-by-case basis. Furthermore, some enhancements have limited options.

This is where Madgicx comes in. We’ve been working on solving these creative hurdles that advertisers commonly experience for a while. So, we developed the AI Ad Generator to add to our suite of pro advertising tools.

The beauty of the AI Ad Generator is that it's explicitly primed for ad creation. It also gives you even more control over enhancing your ad creatives. From the get-go, use AI to create your ad with everything it needs to perform well.

To create a new AI-powered ad, upload an image ad as a reference or use a written brief to generate a batch of stylized ad creatives.

When you have one you like, you may need to make minor adjustments, such as adding text or removing something from the images. You can add your feedback and comments on your new ad design and share your AI-generated ad with your design team to finalize. Alternatively, our in-house digital artists can finish it for you within 48 hours.

Once your new polished ad is ready, you can launch it straight from Madgicx. 

Making even more creative variations is easy and takes just a few moments—you don’t have to turn anything on or off or leave the app. You can create your ad, modify it, launch it, and test its performance inside Madgicx. Try the AI Ad Generator free for 7 days. 

Conclusion

Using Advantage+ creative effectively comes down to intentional choices. You don’t need to enable every enhancement—just the ones that fit your campaign goals. By thoughtfully using Advantage+ creative, you can boost your ad performance and ensure your audience sees your message in its best possible form.

If this still seems like a lot of work, use Madgicx to create stunning new ads from start to finish. See what it’s like having all the tools you need under one roof, and you may well find you don’t even need to use Advantage+ enhancements. Start your free trial of the AI Ad Generator.