Tracking and Attribution

Learn how to install the Facebook Pixel on Shopify to optimize your ads, track customer behavior, and drive more sales.

Meta has finally come up with a solution that significantly improves ad-performance tracking in the post-iOS 14 and post-cookie era— Facebook server-side tracking.

Initially developed for brick-and-mortar stores, Facebook offline conversions have become a crucial solution to capture all cross-channel conversions for anyone running Facebook ads. That includes your business too.

The iOS 14.5 privacy update has drastically reduced the amount of data advertisers can collect about Facebook users. Our guide will show you how to use Google Analytics to get a broader (and more accurate) view of your Facebook advertising performance.

Worried because your ability to create targeted Facebook ads has been compromised by the iOS 14 update? This guide will show you how to use the Facebook Conversions API to send conversion data from your server to Facebook’s systems, which compensates for this loss of data.

The battle of the titans is upon us: Apple vs. Facebook - gloves off. Learn how iOS 14 might affect Facebook ad targeting and how you can prepare.