Common reporting dashboards for ads are a daily buyer view, an ecommerce store view, a lead generation view, a creative view, an agency client view, a finance view and a leadership summary. Each one shows a different handful of metrics for a different reader, so pick the example that matches who will open it.
TL;DR
- A good dashboard example starts from the reader, not from the metrics list.
- Buyers need spend, cost per result and pacing. Finance needs revenue and margin.
- Clients and leadership need outcomes and one comparison, not diagnostics.
- Creative dashboards track ads, not campaigns.
- All seven examples use the same rule: five to eight tiles, one attribution setting.
How should I choose an example?
Pick by reader and by decision. Ask who opens the dashboard, how often, and what they will do after looking. Then take the layout that matches, and cut anything that does not lead to an action. The list is in no particular order and implies no ranking.
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Try for Free ($0 Trial)The seven examples
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The daily buyer dashboard. Spend against budget, results, cost per result, ROAS and frequency, by campaign. A small table of ads that changed most since yesterday sits below. Suits: the person who edits the account every day.
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The ecommerce store dashboard. Meta spend and Meta-reported purchases next to store orders and store revenue for the same dates, with a ratio of the two. Suits: store owners, who want to see whether Meta and the store tell a similar story. Pair it with our answer on why Ads Manager results differ from revenue.
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The lead generation dashboard. Leads, cost per lead, and the share of leads your sales team accepted. The last tile comes from your CRM, not from Meta. Suits: B2B and service advertisers, where a cheap lead that never closes is a warning.
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The creative dashboard. One row per ad: spend, results, cost per result, frequency and age of the ad. Sort by spend to see which ads carry the budget. Suits: teams that launch new creatives every week and need to spot tired ones.
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The agency client dashboard. One view per client with outcomes only: spend, revenue or leads, ROAS or cost per lead, and change from the previous period. Suits: agencies that want clients to check in without asking. Keep each client's data apart.
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The finance dashboard. Spend by month, revenue, margin and refunds, with the break-even ROAS as a target line. You can calculate yours with our break-even ROAS calculator. Suits: finance leads who judge ads on profit, not platform numbers.
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The leadership summary. Four tiles: total spend, revenue, ROAS and the change from last month, with a two-line note on what happens next. Suits: executives who read it in under a minute.
What do the examples have in common?
Each example answers one question for one reader. None has more than eight tiles, and each states its date range and attribution setting. The metrics differ, but the habits are the same, and they come from our list of reporting dashboard best practices.
How do I adapt an example?
- Start from the example closest to your reader.
- Replace any metric your campaigns do not use. A lead dashboard has no ROAS tile if you do not track lead value.
- Add one comparison per tile, either the target or the previous period.
- Test it by asking the reader what they would do next. If they cannot answer, remove a tile or relabel it.
Where Madgicx fits
Madgicx helps you build these views from connected data. One-Click Report brings Meta, Google Ads, TikTok, Shopify and Klaviyo data into one place, and you can share a report with a client by link or PDF. Creative Insights breaks down each creative, including video, and flags creative fatigue, which feeds the creative example above. You decide what each reader sees.
FAQ
What is a good example of a marketing dashboard?
A good example is a one-screen view with five to eight tiles, such as spend, purchases, cost per purchase and ROAS, each compared with last week. It shows direction at a glance.
What should an ecommerce ads dashboard include?
It should show Meta spend and purchases next to store orders and revenue. The comparison reveals tracking gaps early.
Can one dashboard serve everyone?
Rarely, because each reader needs different numbers. Build one view per reader and share the same definitions.
How is an agency dashboard different?
It is organized by client and shows outcomes in plain labels. Diagnostic tiles stay in your internal view.
Where can I see what a dashboard is made of?
Our answer on what a reporting dashboard is lists the parts: metrics, date range, filters and charts.
Related
- Answers: What is a reporting dashboard?
- Answers: Reporting dashboard KPIs for Meta ads
- Glossary: Marketing dashboard
Go deeper
Our Facebook ads reporting guide shows how to turn any of these layouts into a weekly report.
