Natalie dela Vega

Before a good Facebook ad campaign comes to life, one must find the right ad ingredients. An ideal path? A/B testing Facebook ads.

Facebook CBO is a machine-led, data-driven method of allocating budgets. While it can get some work off your back, it's not always the best choice.

If you’re planning a Black Friday Facebook ads campaign, here's what you need to do to crush your sales goals.

Like humans, Facebook ad accounts might suffer illnesses. One you’ll be familiar with is Facebook ad fatigue. Here’s how to diagnose and treat it efficiently.

Facebook Page Like ads are straightforward ad campaigns showcasing pages. Find out how to run Page Like ads and boost your page engagement levels.

Facebook interest targeting is a great way to reach the right audience with your ads. Learn how to use interest targeting to acquire and convert new audiences.