{
  "title": "Meta Ads Benchmarks",
  "edition": "October 2026",
  "canonical_url": "https://madgicx.com/research/meta-ads-benchmarks",
  "start_date": "2026-09-01",
  "end_date": "2026-09-30",
  "publisher": "Madgicx Research",
  "currency": "USD",
  "statistic": "Median",
  "overall": {
    "spend_usd": 3169666.4,
    "impressions": 948079103,
    "metrics": {
      "cpm": {
        "label": "CPM",
        "unit": "USD per 1,000 impressions",
        "median": 9.72,
        "p25": 1.47,
        "p75": 24.65,
        "mean": 21.81
      },
      "cpc": {
        "label": "CPC (all clicks)",
        "unit": "USD per click",
        "median": 0.29,
        "p25": 0.06,
        "p75": 0.85,
        "mean": 0.68
      },
      "ctr": {
        "label": "CTR (all clicks)",
        "unit": "percent",
        "median": 2.97,
        "p25": 1.85,
        "p75": 4.7,
        "mean": 3.9
      },
      "link_cpc": {
        "label": "Cost per link click",
        "unit": "USD per link click",
        "median": 0.53,
        "p25": 0.14,
        "p75": 1.44,
        "mean": 1.56
      },
      "link_ctr": {
        "label": "Link click-through rate",
        "unit": "percent",
        "median": 1.53,
        "p25": 0.88,
        "p75": 2.72,
        "mean": 2.4
      }
    }
  },
  "industries": [
    {
      "industry": "Apparel & Fashion",
      "slug": "apparel-fashion",
      "metrics": {
        "cpm": {
          "label": "CPM",
          "unit": "USD per 1,000 impressions",
          "median": 11.24,
          "p25": 1.74,
          "p75": 19.18,
          "mean": 13.68
        },
        "cpc": {
          "label": "CPC (all clicks)",
          "unit": "USD per click",
          "median": 0.26,
          "p25": 0.04,
          "p75": 0.61,
          "mean": 0.4
        },
        "ctr": {
          "label": "CTR (all clicks)",
          "unit": "percent",
          "median": 3.96,
          "p25": 2.47,
          "p75": 5.75,
          "mean": 4.5
        },
        "link_cpc": {
          "label": "Cost per link click",
          "unit": "USD per link click",
          "median": 0.45,
          "p25": 0.1,
          "p75": 0.97,
          "mean": 0.75
        },
        "link_ctr": {
          "label": "Link click-through rate",
          "unit": "percent",
          "median": 2,
          "p25": 1.22,
          "p75": 3.16,
          "mean": 2.5
        }
      }
    },
    {
      "industry": "Beauty & Personal Care",
      "slug": "beauty-personal-care",
      "metrics": {
        "cpm": {
          "label": "CPM",
          "unit": "USD per 1,000 impressions",
          "median": 10.42,
          "p25": 2.46,
          "p75": 50.2,
          "mean": 39.77
        },
        "cpc": {
          "label": "CPC (all clicks)",
          "unit": "USD per click",
          "median": 0.45,
          "p25": 0.08,
          "p75": 1.4,
          "mean": 0.84
        },
        "ctr": {
          "label": "CTR (all clicks)",
          "unit": "percent",
          "median": 3.24,
          "p25": 1.72,
          "p75": 5.6,
          "mean": 4.72
        },
        "link_cpc": {
          "label": "Cost per link click",
          "unit": "USD per link click",
          "median": 0.71,
          "p25": 0.16,
          "p75": 2.08,
          "mean": 1.22
        },
        "link_ctr": {
          "label": "Link click-through rate",
          "unit": "percent",
          "median": 2.16,
          "p25": 1.08,
          "p75": 4.72,
          "mean": 3.59
        }
      }
    },
    {
      "industry": "Event & Entertainment Services",
      "slug": "event-entertainment-services",
      "metrics": {
        "cpm": {
          "label": "CPM",
          "unit": "USD per 1,000 impressions",
          "median": 11.87,
          "p25": 3.71,
          "p75": 21.36,
          "mean": 12.81
        },
        "cpc": {
          "label": "CPC (all clicks)",
          "unit": "USD per click",
          "median": 0.37,
          "p25": 0.04,
          "p75": 0.99,
          "mean": 0.61
        },
        "ctr": {
          "label": "CTR (all clicks)",
          "unit": "percent",
          "median": 2.7,
          "p25": 1.74,
          "p75": 4.75,
          "mean": 3.87
        },
        "link_cpc": {
          "label": "Cost per link click",
          "unit": "USD per link click",
          "median": 0.89,
          "p25": 0.08,
          "p75": 1.62,
          "mean": 1.1
        },
        "link_ctr": {
          "label": "Link click-through rate",
          "unit": "percent",
          "median": 1.16,
          "p25": 0.92,
          "p75": 1.9,
          "mean": 2.04
        }
      }
    },
    {
      "industry": "Food & Beverage Products",
      "slug": "food-beverage-products",
      "metrics": {
        "cpm": {
          "label": "CPM",
          "unit": "USD per 1,000 impressions",
          "median": 0.93,
          "p25": 0.29,
          "p75": 7.49,
          "mean": 9.25
        },
        "cpc": {
          "label": "CPC (all clicks)",
          "unit": "USD per click",
          "median": 0.09,
          "p25": 0.04,
          "p75": 0.18,
          "mean": 0.22
        },
        "ctr": {
          "label": "CTR (all clicks)",
          "unit": "percent",
          "median": 1.23,
          "p25": 0.53,
          "p75": 3.61,
          "mean": 2.59
        },
        "link_cpc": {
          "label": "Cost per link click",
          "unit": "USD per link click",
          "median": 0.29,
          "p25": 0.11,
          "p75": 0.61,
          "mean": 0.44
        },
        "link_ctr": {
          "label": "Link click-through rate",
          "unit": "percent",
          "median": 0.68,
          "p25": 0.19,
          "p75": 2.28,
          "mean": 1.47
        }
      }
    },
    {
      "industry": "Health Supplements & Nutrition",
      "slug": "health-supplements-nutrition",
      "metrics": {
        "cpm": {
          "label": "CPM",
          "unit": "USD per 1,000 impressions",
          "median": 3.11,
          "p25": 1.14,
          "p75": 20.56,
          "mean": 30.42
        },
        "cpc": {
          "label": "CPC (all clicks)",
          "unit": "USD per click",
          "median": 0.13,
          "p25": 0.05,
          "p75": 0.67,
          "mean": 0.61
        },
        "ctr": {
          "label": "CTR (all clicks)",
          "unit": "percent",
          "median": 2.93,
          "p25": 1.52,
          "p75": 4.95,
          "mean": 5.02
        },
        "link_cpc": {
          "label": "Cost per link click",
          "unit": "USD per link click",
          "median": 0.23,
          "p25": 0.11,
          "p75": 1.45,
          "mean": 1.1
        },
        "link_ctr": {
          "label": "Link click-through rate",
          "unit": "percent",
          "median": 1.45,
          "p25": 0.63,
          "p75": 3.31,
          "mean": 2.06
        }
      }
    },
    {
      "industry": "Healthcare & Wellness",
      "slug": "healthcare-wellness",
      "metrics": {
        "cpm": {
          "label": "CPM",
          "unit": "USD per 1,000 impressions",
          "median": 12.08,
          "p25": 2.13,
          "p75": 33.95,
          "mean": 21.16
        },
        "cpc": {
          "label": "CPC (all clicks)",
          "unit": "USD per click",
          "median": 0.42,
          "p25": 0.07,
          "p75": 0.87,
          "mean": 0.58
        },
        "ctr": {
          "label": "CTR (all clicks)",
          "unit": "percent",
          "median": 2.79,
          "p25": 2.17,
          "p75": 4.41,
          "mean": 3.96
        },
        "link_cpc": {
          "label": "Cost per link click",
          "unit": "USD per link click",
          "median": 0.75,
          "p25": 0.16,
          "p75": 1.49,
          "mean": 1.02
        },
        "link_ctr": {
          "label": "Link click-through rate",
          "unit": "percent",
          "median": 1.41,
          "p25": 0.7,
          "p75": 2.22,
          "mean": 2.39
        }
      }
    },
    {
      "industry": "Home & Local Services",
      "slug": "home-local-services",
      "metrics": {
        "cpm": {
          "label": "CPM",
          "unit": "USD per 1,000 impressions",
          "median": 33.15,
          "p25": 13.17,
          "p75": 59.86,
          "mean": 41.25
        },
        "cpc": {
          "label": "CPC (all clicks)",
          "unit": "USD per click",
          "median": 1.71,
          "p25": 0.79,
          "p75": 2.92,
          "mean": 2.25
        },
        "ctr": {
          "label": "CTR (all clicks)",
          "unit": "percent",
          "median": 1.88,
          "p25": 1.38,
          "p75": 2.69,
          "mean": 2.17
        },
        "link_cpc": {
          "label": "Cost per link click",
          "unit": "USD per link click",
          "median": 3.55,
          "p25": 1.47,
          "p75": 5,
          "mean": 3.86
        },
        "link_ctr": {
          "label": "Link click-through rate",
          "unit": "percent",
          "median": 1.11,
          "p25": 0.78,
          "p75": 1.57,
          "mean": 1.36
        }
      }
    },
    {
      "industry": "Home Goods & Furnishings",
      "slug": "home-goods-furnishings",
      "metrics": {
        "cpm": {
          "label": "CPM",
          "unit": "USD per 1,000 impressions",
          "median": 1.91,
          "p25": 0.87,
          "p75": 22.67,
          "mean": 20.82
        },
        "cpc": {
          "label": "CPC (all clicks)",
          "unit": "USD per click",
          "median": 0.05,
          "p25": 0.02,
          "p75": 0.89,
          "mean": 0.65
        },
        "ctr": {
          "label": "CTR (all clicks)",
          "unit": "percent",
          "median": 4.26,
          "p25": 2.31,
          "p75": 5.17,
          "mean": 4.18
        },
        "link_cpc": {
          "label": "Cost per link click",
          "unit": "USD per link click",
          "median": 0.12,
          "p25": 0.04,
          "p75": 1.16,
          "mean": 0.9
        },
        "link_ctr": {
          "label": "Link click-through rate",
          "unit": "percent",
          "median": 2.37,
          "p25": 0.98,
          "p75": 3.07,
          "mean": 2.33
        }
      }
    },
    {
      "industry": "K-12 Education Institutions",
      "slug": "k-12-education-institutions",
      "metrics": {
        "cpm": {
          "label": "CPM",
          "unit": "USD per 1,000 impressions",
          "median": 13.81,
          "p25": 10.51,
          "p75": 18.73,
          "mean": 15.55
        },
        "cpc": {
          "label": "CPC (all clicks)",
          "unit": "USD per click",
          "median": 0.4,
          "p25": 0.25,
          "p75": 0.65,
          "mean": 0.52
        },
        "ctr": {
          "label": "CTR (all clicks)",
          "unit": "percent",
          "median": 3.51,
          "p25": 2.68,
          "p75": 4.59,
          "mean": 3.92
        },
        "link_cpc": {
          "label": "Cost per link click",
          "unit": "USD per link click",
          "median": 0.98,
          "p25": 0.59,
          "p75": 1.74,
          "mean": 1.35
        },
        "link_ctr": {
          "label": "Link click-through rate",
          "unit": "percent",
          "median": 1.38,
          "p25": 0.97,
          "p75": 1.89,
          "mean": 1.51
        }
      }
    },
    {
      "industry": "Personal Coaching & Development",
      "slug": "personal-coaching-development",
      "metrics": {
        "cpm": {
          "label": "CPM",
          "unit": "USD per 1,000 impressions",
          "median": 15.64,
          "p25": 4.27,
          "p75": 26.6,
          "mean": 25.05
        },
        "cpc": {
          "label": "CPC (all clicks)",
          "unit": "USD per click",
          "median": 0.62,
          "p25": 0.36,
          "p75": 0.75,
          "mean": 0.67
        },
        "ctr": {
          "label": "CTR (all clicks)",
          "unit": "percent",
          "median": 2.97,
          "p25": 1.22,
          "p75": 5,
          "mean": 3.41
        },
        "link_cpc": {
          "label": "Cost per link click",
          "unit": "USD per link click",
          "median": 0.85,
          "p25": 0.47,
          "p75": 1.3,
          "mean": 1.05
        },
        "link_ctr": {
          "label": "Link click-through rate",
          "unit": "percent",
          "median": 1.84,
          "p25": 0.99,
          "p75": 3.12,
          "mean": 2.55
        }
      }
    },
    {
      "industry": "Restaurant & Food Services",
      "slug": "restaurant-food-services",
      "metrics": {
        "cpm": {
          "label": "CPM",
          "unit": "USD per 1,000 impressions",
          "median": 2.26,
          "p25": 0.9,
          "p75": 3.19,
          "mean": 4.67
        },
        "cpc": {
          "label": "CPC (all clicks)",
          "unit": "USD per click",
          "median": 0.07,
          "p25": 0.04,
          "p75": 0.19,
          "mean": 0.19
        },
        "ctr": {
          "label": "CTR (all clicks)",
          "unit": "percent",
          "median": 2.81,
          "p25": 1.8,
          "p75": 4.64,
          "mean": 3.48
        },
        "link_cpc": {
          "label": "Cost per link click",
          "unit": "USD per link click",
          "median": 0.23,
          "p25": 0.09,
          "p75": 0.42,
          "mean": 0.52
        },
        "link_ctr": {
          "label": "Link click-through rate",
          "unit": "percent",
          "median": 1.32,
          "p25": 0.59,
          "p75": 2.2,
          "mean": 1.58
        }
      }
    },
    {
      "industry": "Software & Technology Platforms",
      "slug": "software-technology-platforms",
      "metrics": {
        "cpm": {
          "label": "CPM",
          "unit": "USD per 1,000 impressions",
          "median": 11.78,
          "p25": 1.19,
          "p75": 38.11,
          "mean": 34.63
        },
        "cpc": {
          "label": "CPC (all clicks)",
          "unit": "USD per click",
          "median": 0.38,
          "p25": 0.08,
          "p75": 1.04,
          "mean": 0.88
        },
        "ctr": {
          "label": "CTR (all clicks)",
          "unit": "percent",
          "median": 2.81,
          "p25": 1.65,
          "p75": 5.54,
          "mean": 3.8
        },
        "link_cpc": {
          "label": "Cost per link click",
          "unit": "USD per link click",
          "median": 0.42,
          "p25": 0.09,
          "p75": 1.89,
          "mean": 1.27
        },
        "link_ctr": {
          "label": "Link click-through rate",
          "unit": "percent",
          "median": 2.56,
          "p25": 1.14,
          "p75": 3.82,
          "mean": 3.08
        }
      }
    },
    {
      "industry": "Vehicle Sales & Transportation Products",
      "slug": "vehicle-sales-transportation-products",
      "metrics": {
        "cpm": {
          "label": "CPM",
          "unit": "USD per 1,000 impressions",
          "median": 1.59,
          "p25": 1,
          "p75": 2.01,
          "mean": 4.99
        },
        "cpc": {
          "label": "CPC (all clicks)",
          "unit": "USD per click",
          "median": 0.09,
          "p25": 0.07,
          "p75": 0.15,
          "mean": 0.19
        },
        "ctr": {
          "label": "CTR (all clicks)",
          "unit": "percent",
          "median": 2.13,
          "p25": 1.38,
          "p75": 2.83,
          "mean": 2.3
        },
        "link_cpc": {
          "label": "Cost per link click",
          "unit": "USD per link click",
          "median": 0.34,
          "p25": 0.21,
          "p75": 0.55,
          "mean": 0.44
        },
        "link_ctr": {
          "label": "Link click-through rate",
          "unit": "percent",
          "median": 0.48,
          "p25": 0.3,
          "p75": 1.42,
          "mean": 1.1
        }
      }
    }
  ],
  "objectives": [
    {
      "objective": "LINK_CLICKS",
      "metrics": {
        "cpm": {
          "label": "CPM",
          "unit": "USD per 1,000 impressions",
          "median": 3.83,
          "p25": 1.05,
          "p75": 9.8,
          "mean": 6.09
        },
        "cpc": {
          "label": "CPC (all clicks)",
          "unit": "USD per click",
          "median": 0.09,
          "p25": 0.03,
          "p75": 0.24,
          "mean": 0.15
        },
        "ctr": {
          "label": "CTR (all clicks)",
          "unit": "percent",
          "median": 3.74,
          "p25": 2.36,
          "p75": 6.13,
          "mean": 5.01
        },
        "link_cpc": {
          "label": "Cost per link click",
          "unit": "USD per link click",
          "median": 0.13,
          "p25": 0.04,
          "p75": 0.36,
          "mean": 0.29
        },
        "link_ctr": {
          "label": "Link click-through rate",
          "unit": "percent",
          "median": 2.52,
          "p25": 1.64,
          "p75": 4.4,
          "mean": 3.98
        }
      }
    },
    {
      "objective": "MESSAGES",
      "metrics": {
        "cpm": {
          "label": "CPM",
          "unit": "USD per 1,000 impressions",
          "median": 1.74,
          "p25": 1.3,
          "p75": 2.92,
          "mean": 3.72
        },
        "cpc": {
          "label": "CPC (all clicks)",
          "unit": "USD per click",
          "median": 0.09,
          "p25": 0.05,
          "p75": 0.15,
          "mean": 0.16
        },
        "ctr": {
          "label": "CTR (all clicks)",
          "unit": "percent",
          "median": 2.17,
          "p25": 1.54,
          "p75": 4.23,
          "mean": 3.11
        },
        "link_cpc": {
          "label": "Cost per link click",
          "unit": "USD per link click",
          "median": 0.2,
          "p25": 0.13,
          "p75": 0.35,
          "mean": 0.32
        },
        "link_ctr": {
          "label": "Link click-through rate",
          "unit": "percent",
          "median": 0.92,
          "p25": 0.78,
          "p75": 1.23,
          "mean": 1.31
        }
      }
    },
    {
      "objective": "OUTCOME_AWARENESS",
      "metrics": {
        "cpm": {
          "label": "CPM",
          "unit": "USD per 1,000 impressions",
          "median": 0.25,
          "p25": 0.14,
          "p75": 0.43,
          "mean": 0.96
        },
        "cpc": {
          "label": "CPC (all clicks)",
          "unit": "USD per click",
          "median": 0.11,
          "p25": 0.04,
          "p75": 0.4,
          "mean": 0.52
        },
        "ctr": {
          "label": "CTR (all clicks)",
          "unit": "percent",
          "median": 0.2,
          "p25": 0.12,
          "p75": 0.33,
          "mean": 0.29
        },
        "link_cpc": {
          "label": "Cost per link click",
          "unit": "USD per link click",
          "median": 0.61,
          "p25": 0.2,
          "p75": 2.18,
          "mean": 3.79
        },
        "link_ctr": {
          "label": "Link click-through rate",
          "unit": "percent",
          "median": 0.04,
          "p25": 0.01,
          "p75": 0.11,
          "mean": 0.07
        }
      }
    },
    {
      "objective": "OUTCOME_ENGAGEMENT",
      "metrics": {
        "cpm": {
          "label": "CPM",
          "unit": "USD per 1,000 impressions",
          "median": 1.77,
          "p25": 0.83,
          "p75": 8.26,
          "mean": 7.34
        },
        "cpc": {
          "label": "CPC (all clicks)",
          "unit": "USD per click",
          "median": 0.07,
          "p25": 0.03,
          "p75": 0.23,
          "mean": 0.29
        },
        "ctr": {
          "label": "CTR (all clicks)",
          "unit": "percent",
          "median": 3.09,
          "p25": 1.92,
          "p75": 5.46,
          "mean": 4.28
        },
        "link_cpc": {
          "label": "Cost per link click",
          "unit": "USD per link click",
          "median": 0.19,
          "p25": 0.08,
          "p75": 0.62,
          "mean": 1.91
        },
        "link_ctr": {
          "label": "Link click-through rate",
          "unit": "percent",
          "median": 0.96,
          "p25": 0.5,
          "p75": 1.84,
          "mean": 1.81
        }
      }
    },
    {
      "objective": "OUTCOME_LEADS",
      "metrics": {
        "cpm": {
          "label": "CPM",
          "unit": "USD per 1,000 impressions",
          "median": 23.94,
          "p25": 10.2,
          "p75": 44.29,
          "mean": 33.2
        },
        "cpc": {
          "label": "CPC (all clicks)",
          "unit": "USD per click",
          "median": 0.84,
          "p25": 0.28,
          "p75": 1.84,
          "mean": 1.33
        },
        "ctr": {
          "label": "CTR (all clicks)",
          "unit": "percent",
          "median": 2.56,
          "p25": 1.69,
          "p75": 3.87,
          "mean": 3.27
        },
        "link_cpc": {
          "label": "Cost per link click",
          "unit": "USD per link click",
          "median": 1.67,
          "p25": 0.61,
          "p75": 3.37,
          "mean": 2.49
        },
        "link_ctr": {
          "label": "Link click-through rate",
          "unit": "percent",
          "median": 1.31,
          "p25": 0.89,
          "p75": 2.17,
          "mean": 1.87
        }
      }
    },
    {
      "objective": "OUTCOME_SALES",
      "metrics": {
        "cpm": {
          "label": "CPM",
          "unit": "USD per 1,000 impressions",
          "median": 13.86,
          "p25": 4.02,
          "p75": 31.94,
          "mean": 28.97
        },
        "cpc": {
          "label": "CPC (all clicks)",
          "unit": "USD per click",
          "median": 0.43,
          "p25": 0.13,
          "p75": 0.97,
          "mean": 0.72
        },
        "ctr": {
          "label": "CTR (all clicks)",
          "unit": "percent",
          "median": 3.42,
          "p25": 2.1,
          "p75": 5.36,
          "mean": 4.43
        },
        "link_cpc": {
          "label": "Cost per link click",
          "unit": "USD per link click",
          "median": 0.67,
          "p25": 0.22,
          "p75": 1.39,
          "mean": 1.03
        },
        "link_ctr": {
          "label": "Link click-through rate",
          "unit": "percent",
          "median": 2.07,
          "p25": 1.25,
          "p75": 3.51,
          "mean": 3.06
        }
      }
    }
  ],
  "citation": "Madgicx. (2026). Meta Ads Benchmarks: October 2026. https://madgicx.com/research/meta-ads-benchmarks"
}