Marketing Analytics

Learn about Meta’s cost-per-action options and why they can be so pricey. See what actions you can use, and learn how to lower your Facebook CPA.

Unpack what Google Ads impressions are, how they form the basis for your other metrics, and why you should include them in your analytics reporting.

Explore the nuanced world of Facebook ad impressions. Learn creative strategies, essential tools, and insightful approaches for maximizing campaign impact.

Clicks or impressions? This blog breaks down their differences, individual impact on your advertising, and how to leverage both for optimal campaign results.

Dive into the intricacies of the CPM formula in digital advertising. Explore its significance, how to calculate it, and strategies to optimize your ad costs.

Discover effective strategies for first-party data collection and unlock the full potential of personalized marketing while navigating privacy concerns.