All blog posts

Marketing Analytics

First-party data
Marketing Analytics
10 min
October 6, 2023
First-Party Data: The Future of Privacy-Smart Marketing

Discover effective strategies for first-party data collection and unlock the full potential of personalized marketing while navigating privacy concerns.

Where do I find my Meta (Facebook) Pixel ID?
Facebook Pixel
3 min
September 27, 2023
Where Do I Find My Meta (Facebook) Pixel ID?

Can't find your Meta (Facebook) Pixel ID in Ads Manager? This quick guide sets you on the path to easily tracking your ad performance and conversions.

iOS 17, the Privacy Sandbox: The Cookieless Future Is Here
Tracking and Attribution
2 mins
September 26, 2023
iOS 17, the Privacy Sandbox: The Cookieless Future Is Here

The clouds are gathering as Apple announces another privacy update (iOS17) and Google is about to remove third-party cookies. How can you save your tracking?

ROAS formula
Marketing Analytics
10 mins
August 14, 2023
What Is ROAS, and How to Calculate It? The ROAS Formula

ROAS is the king of digital marketing metrics. Learn the ROAS formula, why it's so important, and what you can do to improve it and increase revenue today.

Digital marketing dashboard
Marketing Analytics
13 mins
July 17, 2023
The Top Digital Marketing Dashboard Tools and Examples

Stop flying blind. Learn how to use digital marketing dashboards to align your teams, exceed your KPIs, and increase your marketing efficiency with this guide.

KPI tracking
Marketing Analytics
14 mins
June 28, 2023
Why KPI Tracking Is So Crucial for Your Business

Want to prevent your business from being stranded at sea? Learn how KPI tracking can ensure you stay on course to meet its revenue goals in this post.

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