Marketing Analytics

Confused about ROAS vs ROI? You're not alone. Click on this blog to finally nail the distinction and understand the numbers behind your marketing campaigns.

Third-party data is holding its ground, but for how long? Let's unpack the challenges in privacy regulations and explore strategies to thrive despite them.

Rumour has it that TikTok has the lowest CPM, yet beneath the surface lies a labyrinth of nuances. Let’s uncover the hidden dynamics shaping your TikTok ads.

Wondering if your TikTok ads are working as hard as they should? This blog contains everything you need to ramp up your click-through rate for a bigger ROAS.

Learn about Meta’s cost-per-action options and why they can be so pricey. See what actions you can use, and learn how to lower your Facebook CPA.

Unpack what Google Ads impressions are, how they form the basis for your other metrics, and why you should include them in your analytics reporting.