Marketing Analytics

Are you trying to up your Facebook reach? Read about what it is and the different types of reach, and get 10 stellar techniques to increase yours.

Confused about ROAS vs ROI? You're not alone. Click on this blog to finally nail the distinction and understand the numbers behind your marketing campaigns.

Third-party data is holding its ground, but for how long? Let's unpack the challenges in privacy regulations and explore strategies to thrive despite them.

New to eCommerce advertising? Learn the key trends, tools, and tactics for driving sales and growth across Meta, Google, TikTok, X, and Amazon in this guide.

Rumour has it that TikTok has the lowest CPM, yet beneath the surface lies a labyrinth of nuances. Let’s uncover the hidden dynamics shaping your TikTok ads.

Wondering if your TikTok ads are working as hard as they should? This blog contains everything you need to ramp up your click-through rate for a bigger ROAS.