16 Social Media Marketing Tools That Help Push Sales (2025)

Last year, global social commerce generated $699.4 billion in sales - a 22.6% increase from 2023. Meanwhile, most e-commerce store owners are still treating social media like a hobby instead of the profit center it's become.

Here's the disconnect: while 62% of consumers plan to shop more through social media in the future, store owners are stuck in a content creation quicksand, spending hours weekly on posts that generate likes but not sales.

The solution isn't working harder - it's working with the right tools. After analyzing thousands of successful e-commerce social media strategies, we've identified the exact tools that transform social media from a time drain into an automated revenue generator.

These tools aren’t just another "social media tool roundup." They are your blueprint for building a social media system that sells while you sleep.

What you'll discover

In this comprehensive toolkit guide, we'll cover: 

► 16 tools chosen specifically for e-commerce revenue impact 

► ROI calculations and pricing for each platform 

► Time-saving automation features that work 24/7 

► Integration capabilities with Shopify and major e-commerce platforms 

► The proven tool stack that helped stores increase social ROI 

Creative & content creation powerhouses

These tools help you turn ideas into high-performing content—fast.

1. Canva - Visual content without the designer price tag

Many e-commerce stores spend thousands on graphic designers or struggle with amateur-looking visuals that hurt conversions. Canva bridges this gap by putting professional design capabilities in the hands of non-designers, helping store owners create scroll-stopping content that actually drives sales.

Perfect for: Product showcases, Instagram stories, promotional graphics, ad creatives 

Pricing: $14.99/month for up to 5 users

Revenue-driving features:

• E-commerce-specific templates
• Brand kit ensures consistent visual identity across all channels
• Background remover creates clean product shots instantly
• Magic Resize generates multiple ad formats from one design
• Video editing capabilities for TikTok and Instagram Reels

2. Flyp - E-commerce video creation platform

Flyp built this tool for e-commerce brands that need product videos that sell. It helps showcase items in the best light and turn views into purchases.

Perfect for: Product showcase videos, social media content, advertising creatives, conversion optimization

Pricing: Plans start at $9/month with free trial

Revenue-driving features:

• Product showcase templates designed for conversions
• Automated product video creation from images
• User-generated content integration and curation
• Social media sizing optimization for all platforms
• Performance tracking to see which videos drive sales

3. OpenAI Sora - AI-powered image and video creation 

Creating professional product visuals—both video and image ads—used to require expensive gear and creative teams. Sora lets you generate high-quality, cinematic video and scroll-stopping image ads from a simple text prompt, making standout content accessible to any e-commerce store.

Perfect for: Product showcase videos, promotional image ads, brand storytelling, social media content, and advertising creatives.

Pricing: Part of ChatGPT Plus at $20/month

E-commerce ROI: Professional-quality videos without production costs or filming complexity

Video generation features:

• Text-to-video creation for product demonstrations
• Realistic physics and lighting for product showcases
• Multiple aspect ratios for different social platforms
• Brand-consistent video generation from descriptions
• High-resolution output suitable for advertising

Scheduling & management platforms that actually work

​E-commerce teams trust these tools to keep the content flowing and results growing.

4. Buffer - The reliable workhorse for multi-platform publishing

Sometimes, the best tool is the one that just works. Buffer makes it easy to plan, schedule, and publish content across multiple channels—without the learning curve or feature bloat.

Perfect for: Multi-platform scheduling, team collaboration, content calendar management 

Pricing: Starts at $6/month per channel for the Essentials plan

Efficiency features:

• Visual content calendar with drag-and-drop scheduling
• Optimal timing suggestions based on audience activity
• Team approval workflows prevent publishing mistakes
• Shopify integration for automatic product post-creation
• Performance analytics across all connected platforms

5. Later - Instagram-first planning for visual brands

E-commerce is inherently visual, and Later specializes in visual content planning that drives purchases, not just pretty feeds.

Perfect for: Instagram-focused stores, visual content planning, user-generated content campaigns 

Pricing: Free plan available, paid plans from $25/month for one user

Visual commerce features:

• A visual content calendar shows exactly what your feed will look like
• Instagram Shopping integration enables direct product tagging
• Auto-publishing eliminates manual posting
• Hashtag suggestions based on engagement data

6. Hootsuite - Enterprise-level social management

For larger e-commerce operations that manage multiple brands, extensive product lines, or complex social media strategies, Hootsuite provides comprehensive control.

Perfect for: Multi-brand management, extensive analytics needs, team coordination 

Pricing: Starts at $149/month for the Professional plan

E-commerce ROI: Simplifies management for stores with complex social strategies, reducing operational overhead

Professional features:

• Bulk scheduling capabilities handle hundreds of posts
• Advanced analytics track ROI across campaigns
• Social listening identifies brand mentions and opportunities
• Team management with role-based permissions
• Integration with 35+ social networks and tools

Advertising & revenue generation tools

Maximize ROI with these platforms that turn attention into revenue:

7. Madgicx - AI-powered SuperApp for Meta ads

While most platforms only tackle one piece of the puzzle—like creative production, campaign automation, or optimization—Madgicx brings the entire Meta advertising ecosystem together in one powerful app. From AI-powered creative production and real-time optimization to automated campaign management and performance insights, it’s purpose-built to help e-commerce stores scale faster with fewer tools and less manual effort.

Perfect for: E-commerce stores, agencies, and performance marketers who spend $1K+ monthly on Meta ads

Pricing: Free 7-day trial available. Thereafter, starts at $58/month (based on ad spend, when paid annually) for the All-in-One plan, which includes ad management, automation, targeting, and analytics tools. Get the AI Ad Generator as an add-on for just $29/month.

SuperApp features:

• AI Marketer: 24/7 campaign monitoring with one-click optimization recommendations that safeguard your budget and maximize performance
• AI Ad Generator: Bulk-generates high-quality, conversion-focused Meta ads
• Business Dashboard: Gives you a consolidated view of all your key metrics across Meta, Google Ads, GA4, Shopify, Klaviyo, and TikTok—so you can track performance and make decisions without digging through data
• AI bidding: Optimizes budget allocation within ad sets across audience segments without changing targeting - exclusive Meta feature only available on Madgicx

The e-commerce advantage: Transform Facebook advertising from a time-consuming guessing game into a predictable revenue channel that optimizes itself. This automated approach works perfectly with comprehensive social media advertising strategies to maximize your cross-platform performance.

8. AdRoll - Cross-platform retargeting specialist

AdRoll specializes in following your website visitors across Facebook, Instagram, Google, and the web to recover lost sales through strategic retargeting campaigns.

Perfect for: Abandoned cart recovery, cross-platform retargeting, customer acquisition campaigns 

Pricing: Plans start at $36/month for up to 1,000 monthly unique visitors 

Revenue-recovery features:

• Cross-platform retargeting across Facebook, Instagram, Google, and web
• Dynamic product ads automatically show abandoned cart items
• Email and display ad integration for multi-touch campaigns
• Lookalike audience creation from your best customers
• Attribution tracking across all touchpoints

9. Smartly.io - Enterprise social advertising automation

Smartly.io combines creative automation with algorithmic bidding to scale Facebook and Instagram campaigns for enterprise e-commerce brands.

Perfect for: Large-scale campaign management, creative automation, algorithmic optimization

Pricing: €5,000/monthly fee (around $5,850) for ad spend under €100,000/month (approx. $117,000) 

Enterprise automation features:

• Dynamic product ads that auto-update from your catalog
• Creative automation generates hundreds of ad variations
• Algorithmic budget allocation across campaigns
• Cross-platform campaign management (Facebook, Instagram, Snapchat)
• Advanced audience segmentation and lookalike modeling

10. Google Analytics 4 - The revenue truth detector

Vanity metrics like followers and likes don't pay the bills - actual sales do. GA4 enables you to connect your social media campaigns to actual revenue by tracking which posts, platforms, and ads drive conversions. To obtain accurate insights, a proper setup is necessary, such as UTM tagging and enhanced e-commerce tracking.

Perfect for: Revenue attribution, traffic analysis, conversion optimization 

Pricing: Free 

E-commerce ROI: Essential for measuring actual social media impact on the bottom line

Revenue-tracking features:

• Enhanced e-commerce tracking shows exact revenue by source
• Social media traffic analysis reveals best-performing platforms
• Conversion attribution connects social visits to purchases
• Audience insights guide targeting decisions
• Custom reporting tracks specific KPIs

11. Northbeam - Customer journey analytics

Northbeam specializes in mapping the complete customer journey across all touchpoints to show exactly which marketing efforts drive sales, solving the attribution puzzle that plagues most e-commerce stores.

Perfect for: Attribution modeling, customer journey analysis, marketing mix optimization, multi-touch attribution

Pricing: Starter plan from $1,000/month

E-commerce ROI: Identifies undervalued channels and eliminates wasted ad spend through accurate attribution

Revenue-intelligence features:

• Customer journey mapping across all marketing touchpoints
• Server-side tracking that isn’t limited by iOS privacy policies
• Marketing mix modeling shows true channel contribution
• Cohort analysis reveals customer lifetime value patterns
• Real-time attribution updates as customers move through your funnel

12. Sprout Social - Social listening for revenue opportunities

Understanding customer conversations reveals sales opportunities, product ideas, and potential crises before they impact revenue.

Perfect for: Brand monitoring, customer service, competitor analysis, trend identification 

Pricing: Starts at $199/month for the Standard plan

Revenue-intelligence features:

• Social listening across all platforms identifies mentions
• Sentiment analysis reveals customer satisfaction trends
• Competitor monitoring shows market opportunities
• Crisis management prevents reputation damage
• Advanced analytics connect social engagement to business outcomes

Customer experience & messaging tools

These tools exist because every social media message is a chance to convert, not just connect.

13. ManyChat - Messenger marketing that converts

A decent email open rate typically ranges between 15% and 25%, depending on the industry and audience. However, Messenger marketing can achieve open rates of 70%-80%, making automation essential for revenue recovery.

Perfect for: Customer service, abandoned cart recovery, order updates, promotional campaigns 

Pricing: Free plan available, the Pro plan starts at $15/month 

Revenue-recovery features:

• Visual flow builder creates complex automation sequences
• Shopify integration enables order tracking and updates
• Abandoned cart recovery sequences re-engage lost customers
• Broadcast messaging for promotional campaigns
• Analytics track conversion rates and revenue attribution

14. Gorgias - E-commerce customer service that drives sales

Gorgias specializes in e-commerce support that protects and increases revenue. By centralizing customer service across channels and automating responses to common queries, you turn your support team into a revenue-generating machine.

Perfect for: Customer service, order management, social media support, retention 

Pricing: Starts at $60/month for the Basic plan

Revenue-protecting features:

• Social media integration centralizes all customer communications
• Shopify order management enables instant issue resolution
• Automated responses handle common questions instantly
• Team collaboration ensures consistent service quality
• Performance analytics track support impact on sales

Backend integration tool

Backend automation for seamless tool integration:

15. Zapier - Backend automation for e-commerce efficiency

Manual data entry and disconnected tools kill efficiency and create revenue leaks. Zapier connects your entire e-commerce ecosystem for seamless operations.

Perfect for: Tool integration, workflow automation, data synchronization 

Pricing: Free plan available, Pro plan from $29.99/month 

E-commerce ROI: Eliminates manual processes and ensures no leads or customers fall through the cracks

Integration features:

• Connects over 5,000 apps, from Gmail, Slack, Google Sheets, Shopify, and more
• Lets you build automated workflows without writing a single line of code
• Moves data between tools automatically, so you never have to copy-paste again
• Flags errors so your automations don’t quietly break
• Handles complex, multi-step tasks that would typically take hours manually

16. Make (formerly Integromat) - Advanced e-commerce workflow automation

Make goes beyond simple app connections to create sophisticated automation workflows that handle complex e-commerce operations, making it perfect for stores with intricate business processes.

Perfect for: Complex workflow automation, data transformation, conditional logic, advanced integrations

Pricing: Free plan available, Pro plan from $18,82/month 

E-commerce ROI: Handles sophisticated automation scenarios that would require expensive custom development

Advanced automation features:

• Visual workflow builder with conditional logic and branching
• Data transformation and filtering between different apps
• Error handling and retry mechanisms for reliable automation
• Webhook support for real-time data processing
• Advanced scheduling options for time-based workflows
• Multiple trigger types including webhooks, schedules, and app events

The revenue-optimized e-commerce tool stack

After analyzing successful e-commerce social media operations, here's the combination that consistently delivers results:

Foundation layer (essential):

• Creative: Canva ($15/month), Flyp ($9/month), OpenAI Sora ($20/month)
• Instagram visual planning: Later ($25/month) 
• Analytics: Google Analytics 4 (Free)  
• Social management: Buffer ($6/month per channel)

Growth layer (revenue acceleration):

• AI advertising: Madgicx (from $58/month based on ad spend)
• Retargeting: AdRoll ($36/month)
• Messenger marketing: ManyChat ($15/month)
• Backend integration: Zapier ($29.99/month)
• Social listening: Sprout Social ($199/month)

Professional layer (scale operations):

• Enterprise social management: Hootsuite ($149/month)
• Advanced attribution: Northbeam ($1,000/month)
• Customer service: Gorgias ($60/month)
• Enterprise advertising: Smartly.io (around $5,850/month)
• Advanced automation: Make ($18.82/month)

How to choose the right tools for your revenue goals

For stores with under $10k monthly revenue: 

Priority: Foundation building with minimal investment

• Canva for visuals ($15/month)
• Later for visual content planning ($25/month)
• Buffer for basic scheduling ($6/month)
• Google Analytics for tracking (free) 

Total: $46/month

For stores with $10k-$50k monthly revenue: 

Priority: Automation and optimization for growth

• Madgicx for AI-powered Meta advertising ($58/month)
• Include ManyChat for Messenger marketing ($15/month)
• Customer service integration with Gorgias ($60/month)
• Backend automation with Zapier ($29.99/month) 
• AdRoll for retargeting ($36/month)

Total: $198.99/month

For stores with $50k+ monthly revenue: 

Priority: Professional tools and team efficiency

• Hootsuite for team management ($149/month)
• Sprout Social for social listening and reporting ($199/month)
• Advanced attribution with Northbeam ($1,000/month)
• Make for complex workflows ($18.82/month)
• Consider Smartly.io for enterprise automation (around $5,850/month) 

Total: Around $7,200/month

Frequently asked questions about e-commerce social media tools

And now, for everything you’ve been Googling about choosing the right social media tools for real e-commerce growth.

How do I know which social media tools will increase my e-commerce sales?

Focus on tools that directly connect to revenue metrics rather than vanity metrics like followers or likes. The best e-commerce social media tools integrate with your Shopify store, track actual conversions, and provide precise ROI data. Prioritize advertising platforms that display transparent revenue attribution and optimize ad performance, as well as analytics tools that track sales from social traffic, and automation tools that recover abandoned carts.

What's the difference between social media marketing tools and social media advertising tools for e-commerce?

Marketing tools focus on organic content creation, scheduling, and social media engagement, helping you build community and brand loyalty over time. In contrast, social media advertising tools are built to manage paid campaigns that drive immediate traffic and sales. For best results, e-commerce brands should combine tools that strengthen engagement with those that power performance-driven advertising campaigns.

Should I invest in multiple specialized tools or find an all-in-one solution for my store?

For many e-commerce brands, a platform that combines automation, targeting, and analytics—like Madgicx—can simplify your workflow and improve ROI. However, if you prefer a modular approach, choose specialized tools that integrate smoothly with each other. The key is maintaining a smooth data flow between tools to ensure accurate attribution and social media analytics.

How much should I budget for social media tools as an e-commerce business?

Your tool investment should scale with your revenue. Smaller stores can start with essential tools for as little as $40 per month and use the free tools available. Mid-sized stores typically spend around $100 or more per month on automation and optimization. Once you're generating $50,000 or more in monthly revenue, expect to invest upwards of $400 per month in advanced tools that streamline workflows, support your team, and maximize performance. The right stack should deliver a clear return through increased efficiency, improved targeting, and better conversion rates.

Conclusion

Social media marketing for e-commerce isn't about posting pretty pictures - it's about building a systematic revenue engine that works while you focus on growing your business.

The key takeaways for e-commerce success: 

• Start with revenue-focused tools: Analytics and advertising optimization, before vanity metrics 
• Automate repetitive tasks: Use AI and automation to eliminate time-consuming manual work
• Integrate everything: Choose tools that work together seamlessly for accurate attribution  
• Scale systematically: Add capabilities as your revenue and complexity increase 

The stores winning at social commerce aren't spending more time on social media - they're spending their time more strategically with tools that multiply their efforts.

Ready to stop treating social media like a hobby and start treating it like the profit center it should be? Madgicx automates the complex Meta ad optimization work that typically requires expert-level knowledge and constant monitoring.

Start Your 7-Day Free Trial and discover why thousands of e-commerce stores choose automated ad optimization over manual ad management!