Audience Segments Now Available for Manual Sales Campaigns

Meta’s introduction of audience segments to manual sales campaigns opens up some serious possibilities for advertisers. If you’ve been itching to test and refine your approach to sales reporting, this new tool might just be the ticket you need. But what exactly can you do with audience segments?

Let’s dig into how to use this feature to understand your audiences better and fine-tune your campaigns like never before.

What are audience segments?

If you’re unfamiliar with audience segments, you can find them in the ‘Advertising settings’ tab in Facebook Ads Manager. 

Audience segments allow you to organize users into three main groups: 

• Engaged audience: People who have previously interacted with your content or ads.
• Existing customers: People who have already converted.
• New audience: Anyone who doesn’t fall into the first two categories. 

These segments offer a huge advantage when getting more granular data in your reports. You can even break down campaign results by audience segment to see precisely who’s interacting with your ads.

🛎️ Speaking of new audiences, if you want to expand your lead pool, check out our guide on Facebook lead-generation strategies to fill your pipeline with fresh prospects. 

Why this matters for manual sales campaigns

First, when you use the Advantage+ audience, you'd expect it to prioritize your engaged audiences and existing customers over brand-new people, just like Meta suggests. But instead of just taking their word for it, you can now check your campaign data to see if that’s really happening.

Meta’s audience segments provide valuable Facebook audience insights, making it easier to track who’s seeing your ads. You can break down your audiences into groups like ‘Engaged Audience’ for people who’ve interacted with your business and ‘Existing Customers’ for people who have purchased something from you. This allows you to test and compare how many of these specific groups versus new people (acquisition audiences) are actually being reached.

You can also experiment with audience suggestions—telling Meta to prioritize certain groups—and then check the results to see if those suggested audiences were reached or if Meta’s system expanded the reach beyond them. Comparing the percentages of Engaged Audiences and Existing Customers reached through audience suggestions versus those reached using the Advantage+ audience without suggestions can give you a better sense of how effective your custom targeting really is.

Lastly, Meta’s Advantage custom audiences allow you to expand pre-defined audiences (like website visitors or email subscribers) to potentially reach new people. Advantage+ audience is designed to go broader than Advantage custom audiences and hit more new audiences, but by using audience segments, you can test which option reaches a higher percentage of new audience to find the best approach for your campaign.

Overall, audience segments give you better control over who sees your ads and allow you to test the effectiveness of Facebook ad targeting options, whether you're re-engaging customers or finding fresh faces. 

🛎️ By focusing on engaged audiences and existing customers, you can potentially lower your Facebook ad costs and see a higher return on ad spend (ROAS). These groups are more likely to convert compared to cold audiences.

Nail every audience opportunity with Madgicx 👥💫

Madgicx’s Targeting Insights tool (within the 360° Meta Audit) helps you identify areas for optimization, discover untapped audiences, and pinpoint high-performing segments for your upcoming campaigns—all while trimming budget waste by eliminating underperforming audience groups.

Additionally, Targeting Insights breaks down your audience performance by funnel stage—acquisition prospecting, acquisition re-engagement, retargeting, and retention. By analyzing metrics such as ROAS, revenue, amount spent, and cost per purchase, you can assess the efficacy of each audience type, spot targeting opportunities, and utilize proven audiences for your campaigns.

Don’t leave your success to chance—try Madgicx for free today.