Facebook Targeting

Ready to hit your advertising bullseye? Meta's trimmed down their campaign objectives. That means you’re in for some laser-focused campaigns. More inside.

Meta's Advantage+ tools use AI and machine learning to automate elements of a campaign. Inside is everything you need to know about each feature and product.

Going round in circles trying to remove your Meta Pixel? Find all the steps to remove it from your website and your Facebook Business Manager.

Grab every opportunity to reach people ready to buy by monitoring interactions with your business. Here’s how to set up ad tracking in the Meta Events Manager.

The clouds are gathering as Apple announces another privacy update (iOS17) and Google is about to remove third-party cookies. How can you save your tracking?

Broad targeting has become more popular with Facebook advertisers than ever before, but there are a few things you need to do before implementing this strategy.