One of the world’s top Facebook ad agencies saw an increase in ROAS and other important metrics after leveraging Madgicx’s exclusive AI audiences.

MuteSix | Madgicx case study
Increase in Acquisition ROAS
Increase in CTR
Increase in average order value

Showing the right creative to the right person at the right time is what it’s all about, and Madgicx allows us to do it in a really easy way. In addition, Madgicx’s Dashboard provides you with a holistic view of your performance, including trends over time, and even lets you drill down by individual metrics, such as CTR, CPM, CPC, spend, and revenue. It’s so easy to analyze your account with this dashboard, and it helps you make better decisions.

Josh Henry-Hicks
VP of Paid Social at MuteSix
Their Story

A full-funnel ad agency

MuteSix is an award-winning digital and creative agency providing intelligent ad solutions that grow disruptor brands into enterprise market leaders. They help clients design for the future while evolving their existing businesses with the agency’s winning combination of expert media buying, creative creation, and talent.

MuteSix | Madgicx case study
Their Goal

Extract clear insights

MuteSix searched for a solution that can present all the necessary data about their Facebook ads in a way that allows them to infer actionable insights.

Their Solution

Capitalizing on AI lookalike audiences

First, MuteSix utilized Madgicx’s Strategic Dashboard in order to clearly view their most important metrics in each stage of the funnel, such as CTR and CPM. They greatly benefited from the possibility to monitor how these metrics trend over time. It enabled them to provide their clients with accurate reports on what’s going on with their accounts at any given moment.Additionally, MuteSix used Madgicx’s Creative Insights and Smart Filters to tell their clients what type of customers resonate with which creative. These tools saved them a lot of time, as extracting this information from the Facebook Ads Manager is much more complicated. With these insights, MuteSix were able to help their customers target the right audience segment with the most suitable creative.Last but not least, MuteSix leveraged Madgicx’s unique lookalike audiences, especially the AI-based ones. They quickly noticed that these audiences, which are only available for Madgicx users, outperform Facebook’s standard lookalike audiences. These overperforming audiences provided MuteSix’s clients with increased ROAS, which is, of course, the ultimate goal of most Facebook advertisers.

The MuteSix team
Their Success

Beneficial even for the top experts

MuteSix, one of the world’s top Facebook ad agencies, used Madgicx to manage their clients’ accounts and saw great results:

  • 35% increase in Acquisition ROAS
  • 15% increase in CTR
  • 10% increase in average order value

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