Upjers
BrandIn just 1 MONTH of using Madgicx’s Automation tools, Upjers saw its daily app registrations increase to a whopping 400%.
“I've always believed that a machine could run my ads better than I could alone. Madgicx proved me right.”
Free browser games and apps
Upjers.com is a prominent developer and publisher of free-to-play browser games and apps based in Bamberg, Germany.
After years of running ads all over the web, Upjers decided to focus their advertising efforts on the platforms where their users hang out the most: Facebook and Instagram.
Automate advertising to avoid human error
Klaus - the CEO of upjers.com - knew that to reap the full benefits of these platforms, he needed to have a platform that could execute all the advertising best practices for him without the risk of human error. And that’s when the company decided to leave the work to Madgicx.
The perfect budget management setup
Upon reaching out to Madgicx, our Customer Success team set up an onboarding call with Klaus and his team. Our team first made sure that Upjers’ ad account had proper strategy management in place by setting up Madgicx's automation tactics. The automation tactics would pause overspending ads, scale top-performing campaigns, and do all the other repetitive tasks based on the strategy in place.
Then, the company used the Autonomous Budget Optimizer to automate the entire budget management of their ad account and ensure an efficient full-funnel targeting strategy from acquisition prospecting through re-engagement to retargeting.
They fed the tool with their performance goals, budgets, and KPIs and ran a simulation to understand the predicted impact on their account. Once they were happy with the simulation results, they turned the Autonomous Budget Optimizer on and let it do all the heavy lifting for them.
Sign up for success
In just 1 MONTH of using Madgicx’s Automation tools, Upjers saw its daily app registrations increase to a whopping 400%.
Apart from the increase in user sign-ups, Upjers also noticed a 66% drop in their cost per registration - a massive amount of savings they now can use to scale further.
And all of that was achieved while scaling their daily budget by 40%, making these numbers even more impressive.
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