GLAMCOR

Brand

2 weeks after installing Madgicx Cloud Tracking, this e-com company already saw a 20% uplift in their retargeting audience data, leading to a massive boost in ROAS and more.

20%
Lift in Retargeting Audience Data
64%
Increase in Attributed Conversions
12.72
Retargeting ROAS (From 0)

“Especially after iOS 17. I don't understand how you can continue to be profitable without MCT.”

Wanchen Kaiser
CMO at Glamcor Global Llc
Their Story

Ingenious Lighting for Artists

GLAMCOR is a D2C brand that manufactures and sells lighting products and accessories in 80+ countries. They serve professionals and household consumers from all artistic disciplines, including makeup artists, performers, and tattoo artists.

Founded in 2010, the GLAMCOR team had been able to hit a consistent, above-average ROAS for years until the iOS 14.5 privacy policy started messing up their tracking and performance.

Their Goal

Win Back Retargeting Audiences

GLAMCOR needed to win back their performance data, especially their retargetable audiences. For them, it's the only way to stop burning through their budgets and hit the level of revenue needed to support their operations.

Their Solution

Accurate Tracking + Automation Combo

Wanchen, GLAMCOR's CMO, ran into Madgicx's website, where she found out about Madgicx Cloud Tracking (MCT) - a tracking solution that sends accurate data back into the Ads Manager.

She leveraged the free call Madgicx offered to understand how MCT could help her business and decided to have MCT integrated into all her ad accounts.

In just 2 weeks after the setup, Wanchen and her team started seeing more data on their retargeting audiences, offline conversions, and overall performance.

And since Wanchen now had confidence in the accuracy of the performance data, she also started using Madgicx's Autonomous Budget Optimizer to automate the entire budget management of her ad accounts and keep their performance optimized 24/7.

Their Success

Light at the End of the Funnel

MCT ended Wanchen’s search for the most effective tracking solution. Her team now has accurate data they can use to retarget most of their website visitors and leverage automation with confidence.

This massively helped them maximize their ad ROI and bring in the level of revenue they needed to continue the business operations.

  • 64% increase in Attributed Conversions
  • 20% Lift in Retargeting Audience Data
  • From 0 to 12.72 Retargeting ROAS

Start your 7-day free trial today

Get Started
Get Started
Try 100% free for 7 days. Cancel Anytime
Free training + live chat support
No results? Get a free trial extension

Products used

Autonomous Budget Optimizer
Autonomous Budget Optimizer

Optimize budgets across all areas of your ad account

Other Case Studies

12.44x
Sales
-37%
Customer acquisition cost
9.25x
Revenue
Wizerlink

The Mexican agency scaled their client’s account to the stars and beyond with Madgicx’s audience AI Marketer, audience targeting, and creative analytics tools.

+28%
Acquisition ROAS
-34%
Cost per add-to-cart
2.55
Retargeting ROAS (from zero!)
Tahylor Made

The American apparel brand saw a significant boost in acquisition ROAS while reducing the cost per add-to-cart and establishing Meta as a profitable retargeting channel.

20x Sales
2.27 Acquisition ROAS
42 Work hours saved monthly
Repcillin

This South African skincare brand went from barely making 5 online sales a month to consistently making 100 sales a month when it joined Madgicx.

This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.This is some text inside of a div block.
This is some text inside of a div block.Static and dynamic content editingWhat’s a Rich Text element?

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!