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Feast & Fettle

An American catering company attracted quality leads and increased purchases by 9x within a month of running campaigns with Madgicx.

Feast & Fettle | Madgicx case study
3x
ROAS
9x
Leads
9x
Purchases

"We were able to quickly define which audiences, copy, and media content were the most effective at reaching our target audience in a ridiculously short period of time."

Carlos Ventura
CEO of Feast & Fettle
Their Story

The next best thing to a personal chef

Established in 2020, Feast & Fettle deliver customers fresh and healthy meals on a daily basis. This lifestyle catering business lives up to a high standard in both nutrition and taste aspects. They cater meals to the client’s individual needs, including allergens and lifestyle requirements.

Feast & Fettle | Madgicx case study
Their Goal

Upscaling without breaking the bank

Feast & Fettle wished to expand their digital marketing wisely. The company was looking for a clear analysis that will allow them to “bet on the right horses” when upscaling their campaign budget.

Their Solution

Benefit from real-time triggers

Feast & Fettle started running campaigns using Madgicx in February 2020.After an initial analysis of their data by Madgicx, Feast & Fettle learned that they were, unfortunately, wasting precious funds on unsuccessful campaigns. Using our platform, the company quickly deployed a newly structured campaign and utilized our Automation Tactics in order to upscale and benefit from real-time triggering capabilities.By focusing solely on campaigns that were driving profits for the company, Feast & Fettle were able to lower the budget and increase their return on ad spend simultaneously.Thanks to Madgicx's automation capabilities, Feast & Fettle were able to make faster and more informed decisions, increase accuracy, and achieve better results and a higher return on ad spend.With the help of Madgicx, Feast & Fettle were able to apply a data-driven approach to advertising and leave unprofitable assumptions behind. For a startup with limited funding, these changes made all the difference.

Feast & Fettle | Madgicx case study
Feast & Fettle | Madgicx case study
Their Success

A healthy increase in leads & purchases

Feast & Fettle ran Madgicx campaigns from February 17-March 17, 2020, and the results speak for themselves

  • 3x ROAS
  • 9x Purchases
  • 9x Leads

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