Feast & Fettle

An American catering company attracted quality leads and increased purchases by 9x within a month of running campaigns with Madgicx.

Feast & Fettle | Madgicx case study

"We were able to quickly define which audiences, copy, and media content were the most effective at reaching our target audience in a ridiculously short period of time."

Carlos Ventura
CEO of Feast & Fettle
Their Story

The next best thing to a personal chef

Established in 2020, Feast & Fettle deliver customers fresh and healthy meals on a daily basis. This lifestyle catering business lives up to a high standard in both nutrition and taste aspects. They cater meals to the client’s individual needs, including allergens and lifestyle requirements.

Feast & Fettle | Madgicx case study
Their Goal

Upscaling without breaking the bank

Feast & Fettle wished to expand their digital marketing wisely. The company was looking for a clear analysis that will allow them to “bet on the right horses” when upscaling their campaign budget.

Their Solution

Benefit from real-time triggers

Feast & Fettle started running campaigns using Madgicx in February 2020.After an initial analysis of their data by Madgicx, Feast & Fettle learned that they were, unfortunately, wasting precious funds on unsuccessful campaigns. Using our platform, the company quickly deployed a newly structured campaign and utilized our Automation Tactics in order to upscale and benefit from real-time triggering capabilities.By focusing solely on campaigns that were driving profits for the company, Feast & Fettle were able to lower the budget and increase their return on ad spend simultaneously.Thanks to Madgicx's automation capabilities, Feast & Fettle were able to make faster and more informed decisions, increase accuracy, and achieve better results and a higher return on ad spend.With the help of Madgicx, Feast & Fettle were able to apply a data-driven approach to advertising and leave unprofitable assumptions behind. For a startup with limited funding, these changes made all the difference.

Feast & Fettle | Madgicx case study
Feast & Fettle | Madgicx case study
Their Success

A healthy increase in leads & purchases

Feast & Fettle ran Madgicx campaigns from February 17-March 17, 2020, and the results speak for themselves

  • 3x ROAS
  • 9x Purchases
  • 9x Leads

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