Why Humans are NOT made to RUN ADS?
Elon Musk shoots Rockets to Space, and self-driving cars are here… but many Facebook Advertisers still think they can manage advertising budgets better than a machine.
Ad agencies that simply rely on the fact that their clients know nothing about Facebook will soon become a thing of the past. Facebook Advertisers will lose their jobs if they won’t deliver more value and become more advanced with their work.
If you breakdown the daily activities of a Facebook Ads Manager you would notice that already today most of the tasks could be managed completely or partially by a machine.
Let’s take a look at a typical day of Facebook Ad Manager in 2018 vs 2019-2020
Typical day of a Media-Buyer
on the Facebook Ads Manager:
|Start 08:30||Log into Facebook Ads Manager and check yesterday's Performances.||Get a Performance Report delivered to your Inbox|
|09:15||Decrease / Increasing budgets according to Performance GOALS and budgets.||Budgets are already optimized to bring the best performance to hit your GOALS.|
|10:00||Analyze performance and decide which action to take||The System will let you know if you need to take any action that the Machine can’t do|
|10:30||Create new Ad Sets and Ads with Specific naming structure||The machine will be able to classify and understand the different ad sets and ads attributes also without different naming conventions|
|11:00||Export all campaign data in order to unify individual creative performance||The Machine automatically recognises Creatives and Ad copies and is able to Unify all creative performance under a single view|
|11:30||Analyze creative performance: and assuring that the best ad copies are running with the best creatives.||Lunch Ads with the best creatives and the best ad copies to the best audiences within 1-2 clicks.|
|12:30||Launch time||Lunch Time (machines can’t eat for you yet)|
|13:30 - and 24/7||Increase budgets on strong performers, reduce budgets / stop losing ad sets.||Automation Tactics Surf up the budgets and trigger stop losses for you. Sunsetting of weak performers happens automatically.|
The Benefits of AI Marketing Software
In the old days (2018 and before) Facebook Ads required a LOT of human attention and management. But, as Facebook evolves, and advertising technologies such as madgicx.com emerge, you no longer need to spend so much time doing tasks that the machine can do for you.
This means you have +6 HOURS EXTRA every day.
Now that you free up more time, you can really move your business forward by focusing on activities that YOU can do better than a MACHINE:
This would have not been possible without Facebook Advancements as well as the Advertising Technologies in these areas:
Stop Loss protects your budget by pausing low-performing ad sets with negative momentum as soon as it identifies them. At the chosen local time it turns the ad set back on.
Surf identifies strong performance trends and automatically capitalizes on positive momentum by increasing the available ad sets budget beyond the original limits. The budget will automatically reset at chosen local time
Revive automatically reactivates any paused ad set at the moment it detects any kind of positive activity indicating that the ad set has become profitable again.
Sunsetting monitors performance over time to identify under-performing ad sets and then takes a series of steps to protect your budget over time
Daily, weekly and monthly Automated reports delivered to your inbox with all the information you need.
Use Creative Cluster to mix and match your Winning creative factors and launch winning ads with 1 click.
Mass Creation enables you to build a Full-Funnel strategy – let this compete against your existing operation. We see that in 90% of the cases launching the madgicx.com(hyperlink this) full-funnel strategy over-performs the existing result
In 2020 Facebook Ad Agencies and Facebook Media Buyers will have to evolve and focus more on creative, customer journeys, and creating a better user experience for the end customers and most importantly: as time is your most expensive resource, focus on the work that a machine can’t do for you (yet).